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Author: Patrick Bouchet
Publisher: Routledge
ISBN: 0415532841
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Author: Patrick Bouchet
Publisher: Routledge
ISBN: 0415532841
Category : Business & Economics
Languages : en
Pages : 210
Get Book
Book Description
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Author: Russell Hoye
Publisher: SAGE
ISBN: 1473959225
Category : Business & Economics
Languages : en
Pages : 855
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Book Description
The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe.
Author: Paul Blakey
Publisher: Learning Matters
ISBN: 0857250922
Category : Sports & Recreation
Languages : en
Pages : 224
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Book Description
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Author: Linda E. Swayne
Publisher: SAGE
ISBN: 1412973821
Category : Business & Economics
Languages : en
Pages : 1960
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Book Description
The first reference resource to bring both sports management and sports marketing all together in one place.
Author: Mark P. Pritchard
Publisher: Routledge
ISBN: 1136267956
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Author: Michael Oriard
Publisher: Univ of North Carolina Press
ISBN: 9780807899656
Category : Sports & Recreation
Languages : en
Pages : 344
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Book Description
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
Author:
Publisher:
ISBN: 9780872174771
Category : Corporations
Languages : en
Pages : 2360
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Book Description
Author: Aaron C.T. Smith
Publisher: Springer
ISBN: 3319488546
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Author: Patricia Seitz
Publisher: GRIN Verlag
ISBN: 3956876903
Category : Business & Economics
Languages : en
Pages : 21
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Book Description
Seminar paper from the year 2014 in the subject Economics - Finance, grade: 1,3, Fairleigh Dickinson University, Metropolitan Campus, language: English, abstract: The present study includes a financial analysis of the sports goods manufacturer Adidas Group AG and its subsidiaries. This is important to understand the further course of the work, which falls under all Adidas Group AG. The main feature of this paper is to calculate the ten different financial ratios and evaluate them. For this a comparison of the key corporate figures and secondly, a comparison with companies from the same industry is made. The following is an overview of sponsor contracts in the company and current status in the sport industry. The result of the analysis shows that this sporting goods manufacturer is indeed represented worldwide, but mainly in Europe and should therefore invest more in the American market.
Author: Sport Marketing Association. Conference
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
