Spécificités de la commercialisation des produits dermo-cosmétiques à l'épreuve d'internet PDF Download
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Author: Véronique Lafon
Publisher:
ISBN:
Category :
Languages : fr
Pages : 294
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Book Description
Les produits dermo-cosmétiques sont vendus par un circuit de distribution sélective qui impose la présence physique d'un pharmacien sur le lieu de vente. Avec l'essor d'Internet, de nombreux sites vendent ces produits. Internet est-il un réel circuit de distribution sélective pertinent pour ces produits? La complexité de la situation est au cœur de la décision de l'entreprise et de son expertise réglementaire et commerciale. L'industrie ne perd-t-elle pas, sur Internet, sa crédibilité vis-à-vis du consommateur mais aussi vis-à-vis de son réseau fidèle de distribution actuel? Auront-elles toujours la liberté de refuser ce nouveau circuit de distribution? Un site Internet peut permettre de communiquer de façon plus moderne, toucher un plus grand nombre de personnes, remplir une mission d'éducation des internautes, d'information, de prévention et de protection du capital santé des internautes. Elles doivent s'adapter à ce nouveau mode de communication et savoir l'utiliser à bon escient.
Author: Véronique Lafon
Publisher:
ISBN:
Category :
Languages : fr
Pages : 294
Get Book Here
Book Description
Les produits dermo-cosmétiques sont vendus par un circuit de distribution sélective qui impose la présence physique d'un pharmacien sur le lieu de vente. Avec l'essor d'Internet, de nombreux sites vendent ces produits. Internet est-il un réel circuit de distribution sélective pertinent pour ces produits? La complexité de la situation est au cœur de la décision de l'entreprise et de son expertise réglementaire et commerciale. L'industrie ne perd-t-elle pas, sur Internet, sa crédibilité vis-à-vis du consommateur mais aussi vis-à-vis de son réseau fidèle de distribution actuel? Auront-elles toujours la liberté de refuser ce nouveau circuit de distribution? Un site Internet peut permettre de communiquer de façon plus moderne, toucher un plus grand nombre de personnes, remplir une mission d'éducation des internautes, d'information, de prévention et de protection du capital santé des internautes. Elles doivent s'adapter à ce nouveau mode de communication et savoir l'utiliser à bon escient.
Author: Edward G. Hinkelman
Publisher: World Trade Press
ISBN: 9781885073594
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Stand-alone training and refernce texts designed as practical guides with immediate applications.
Author: Torben Juul Andersen
Publisher: Routledge
ISBN: 0429851561
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Organizations face challenges in adapting their current business and operational activities to dynamic contexts. Successful companies share a common characteristic of dealing with the emergent risks and threats in responses that generate viable solutions. Strategic risk management (SRM) is a multidisciplinary and rather fractured field of study, which creates significant challenges for research. This short-form book provides an expert overview of the topic, providing insight into the theory and practice. Essential reading for strategic management researchers, the authors frame the fundamental principles, emerging challenges and responses for the future, which will also provide valuable insights for adjacent business disciplines and beyond.
Author: N. Gregory Mankiw
Publisher: Macmillan
ISBN: 1429253673
Category : Business & Economics
Languages : en
Pages : 642
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Book Description
Watch this video interview with Greg Mankiw and Larry Ball discussing the future of the intermediate macroeconomics course and their new text. Check out preview content for Macroeconomics and the Financial System here. The financial crisis and subsequent economic downturn of 2008 and 2009 was a dramatic reminder of what economists have long understood: developments in the overall economy and developments in the financial system are inextricably intertwined. Derived and updated from two widely acclaimed textbooks (Greg Mankiw’s Macroeconomics, Seventh Edition and Larry Ball’s Money, Banking, and the Financial System), this groundbreaking text is the first and only intermediate macroeconomics text that provides substantial coverage of the financial system.
Author: Alan V Deardorff
Publisher: World Scientific
ISBN: 9814518611
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Have you ever wondered what a term in international economics means? This useful reference book offers a glossary of terms in both international trade and international finance, with emphasis on economic issues. It is intended for students getting their first exposure to international economics, although advanced students will also find it useful for some of the more obscure terms that they have forgotten or never encountered.Besides an extensive glossary of terms that has been expanded about 50% from the first edition, there is a picture gallery of diagrams used to explain key concepts such as the Edgeworth Production Box and the Offer Curve Diagram in international economics. This section is followed by over 30 lists of terms that occur a lot in international economics, grouped by subject to help users find terms that they cannot recall.Prior to an enlarged bibliography is an expanded section on the origins of terms in international economics, which records what the author has been able to learn about the origins of some of the terms used in international economics. This is a must-have portable glossary in international trade and international economics!
Author: S. Tamer Cavusgil
Publisher: Pearson Education India
ISBN: 9788131725177
Category : International business
Languages : en
Pages : 676
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Book Description
Author: Marios Katsioloudes
Publisher: Routledge
ISBN: 1136394516
Category : Business & Economics
Languages : en
Pages : 842
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Book Description
Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.” The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics
Author: Lisa H. WEASEL Ph.D.
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814401783
Category : Technology & Engineering
Languages : en
Pages : 258
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Book Description
More than ten years ago, the first genetically modified foods took their place on the shelves of American supermarkets. But while American consumers remained blissfully unconcerned with the new products that suddenly filled their kitchens, Europeans were much more wary of these “Frankenfoods.” When famine struck Africa in 2002, several nations refused shipments of genetically modified foods, fueling a controversy that put the issue on the world's political agenda for good. In Food Fray, esteemed molecular biologist Dr. Lisa H. Weasel brings readers into the center of this debate, capturing the real-life experiences of the scientists, farmers, policymakers and grassroots activists on the front lines. Here she combines solid scientific knowledge and a gripping narrative to tell the real story behind the headlines and the hype. Seminal and cutting-edge, Food Fray enlightens and informs and will allow readers to make up their own minds about one of the most important issues facing us today.
Author: Donald Waters
Publisher: Kogan Page Publishers
ISBN: 0749471344
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
The field of logistics continues to develop at a remarkable pace. Until recently, logistics was barely considered in long-term plans, but its strategic role is now recognised and lies at the heart of long-term plans in almost every business. Reasons for this change include: communications and information technology offer new opportunities; world trade grows; competition forces operations to adopt new practices and become evermore efficient; and the concern for the environment increases. Add to this the increased emphasis on consumer satisfaction, flexible operations and time compression, and it's clear that getting logistics right is important. This 7th edition of Global Logistics, edited by Stephen Rinsler and Donald Waters, has been thoroughly revised and updated to reflect the latest trends, best practices, and cutting-edge thinking on global logistics. It provides guidance on important topics, including agile supply chains, IT, sustainability and performance management, collaboration, outsourcing and humanitarian logistics. This edition of Global Logistics provides new chapters on supply chain trends and strategies, fulfilling customer needs, and supply chain vulnerability. There are also dedicated new chapters on China and Central and Eastern Europe to assess developments across the globe. This edition serves as a forum for acknowledged sector specialists to discuss key logistics issues and share their authoritative views. The new edition introduces new contributors, including leading thinkers from international universities and businesses. Global Logistics is an invaluable source of guidance and practical advice for students, managers and practitioners, who will find it an essential text that also includes online resources. Online resources available include a student manual with key learning outcomes for each chapter.
Author: Jef Caers
Publisher: John Wiley & Sons
ISBN: 1119998719
Category : Science
Languages : en
Pages : 294
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Book Description
Modeling Uncertainty in the Earth Sciences highlights the various issues, techniques and practical modeling tools available for modeling the uncertainty of complex Earth systems and the impact that it has on practical situations. The aim of the book is to provide an introductory overview which covers a broad range of tried-and-tested tools. Descriptions of concepts, philosophies, challenges, methodologies and workflows give the reader an understanding of the best way to make decisions under uncertainty for Earth Science problems. The book covers key issues such as: Spatial and time aspect; large complexity and dimensionality; computation power; costs of 'engineering' the Earth; uncertainty in the modeling and decision process. Focusing on reliable and practical methods this book provides an invaluable primer for the complex area of decision making with uncertainty in the Earth Sciences.
