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Author:
Publisher:
ISBN: 9781846630965
Category : Consumer behavior
Languages : en
Pages : 236
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Book Description
Annotation Guest Editor Len Tiu Wright's definition of consumer empowerment in marketing is: "A mental state usually accompanied by a physical act which enables a consumer or a group of consumers to put into effect their own choices through demonstrating their needs, wants and demands in their decision-making with other individuals or organisational bodies in the marketplace." Through this e-book, which has received contributions from Australia, Canada, Italy, Portugal, UK and the USA, it is broadly argued that empowerment means consumers will become less passive in accepting whatever is offered by employers.
Author:
Publisher:
ISBN: 9781846630965
Category : Consumer behavior
Languages : en
Pages : 236
Get Book Here
Book Description
Annotation Guest Editor Len Tiu Wright's definition of consumer empowerment in marketing is: "A mental state usually accompanied by a physical act which enables a consumer or a group of consumers to put into effect their own choices through demonstrating their needs, wants and demands in their decision-making with other individuals or organisational bodies in the marketplace." Through this e-book, which has received contributions from Australia, Canada, Italy, Portugal, UK and the USA, it is broadly argued that empowerment means consumers will become less passive in accepting whatever is offered by employers.
Author: MDPI
Publisher: MDPI
ISBN: 3039285548
Category : Social Science
Languages : en
Pages : 164
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Book Description
Given the three pillars of sustainability, besides the environment, the interplay of social and economic dimensions provides valuable insight into how society is molded and the key components that should be considere. In terms of social sustainability, processes and framework objectives promote the wellbeing that is integral to the balance of people, planet, and profit. Economic practices consider the system of production, resource allocation, and distribution of goods and services with respect to demand and supply between economic agents. As a result, an economic system is a variant of the social system in which it exists. At present, the forefront of social sustainability research partially encompasses the impact of economic practices on people and society, with notable emphasis centered on the urban environment. Specific interdisciplinary analyses within the scope of sustainability, social development, competitiveness, and motivational management, as well as decision making within the urban landscape, are considered. This book contains nine thoroughly refereed contributions that interconnect detailed research into the two pillars reviewed.
Author: Robert Bork
Publisher:
ISBN: 9781736089712
Category :
Languages : en
Pages : 536
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Book Description
The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Karsten Ronit
Publisher: Routledge
ISBN: 1317377583
Category : Political Science
Languages : en
Pages : 153
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Book Description
As corporate activity continues to expand in line with the continued globalization of the economy there is an increasing demand for establishing rules to regulate the trans-boundary activities of firms and their many and complex relations with consumers. Until now, sources of knowledge in this field have been scattered and unsystematic and this volume fills a key gap in current literature, providing a concise and accessible introduction to the role of global consumer organizations. The book: Provides an historical overview that traces the early attempts made before WWII to formulate elements of global consumer policy, highlighting key issues and initiatives up until the 1980s. Outlines the groups of organizations that are responsible for dealing with consumer issues in areas such as trade and development, socio-economics and the environment, including the Organisation for Economic Co-operation and Development, World Trade Organization, International Monetary Fund, United Nations Conference on Trade and Development, and World Bank. Analyses the group of special intergovernmental organizations that address the problems of specific consumer segments, industries and service-providers, including the World Health Organization, International Telecommunication Union and World Tourism Organization. Evaluates both current and future challenges and dilemmas facing consumer organizations, including addressing the continued issues of coordination between them. Providing a much-needed overview of this key area in international organization, Global Consumer Organizations will be of interest to students and scholars in a range of areas, including international political economy, consumer behaviour, international organizations, economic policy and consumer behaviour.
Author: Iris Benöhr
Publisher: OUP Oxford
ISBN: 0191650641
Category : Law
Languages : en
Pages : 274
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Book Description
Traditionally, consumer law has played an instrumental role in the EU as a tool for market integration. There are now signs in the new EU legal framework and jurisprudence that this may be changing. The Lisbon Treaty contains provisions affecting consumer law and, at the same time, it grants binding legal force to the EU Charter, which in turn adds a fundamental rights dimension to consumer protection. This evolution, however, is still at an early stage and may be thwarted by conflicting trends. Moreover, it may generate tensions between social objectives and economic goals. This book provides the first comprehensive analysis of these developments and examines new avenues that may be opening for consumer law, focusing on three key areas: financial services, electronic communication and access to justice. Through a systematic analysis of relevant cases, the book traces the development of a human rights dimension in consumer law and details the ramifications that the post-Lisbon legal framework may have on consumer protection and policy. This book concludes by proposing new directions in consumer law, striking a compromise between social and economic demands.
Author: Pauline M. Ippolito
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 252
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Book Description
Author: Dilip S. Mutum
Publisher: Springer Nature
ISBN: 3031393597
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more
Author: Lilian M. Wells
Publisher: Canadian Scholars Press
ISBN: 9781551301464
Category : Social service
Languages : en
Pages : 0
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Book Description
Empowerment is a term used by everyone from politicians to advertisers in radically different ways. In this compelling book, editors Wes Shera and Lilian Wells draw together the best ideas about empowerment and its future in social work. Recently, the Faculty of Social Work at the University of Toronto hosted an international think-tank of leading scholars to address the issue of empowerment practice. This book is a living record of the major issues discussed at the conference and a must-read for those wishing to explore the best that has been thought and written about empowerment practice. The book addresses four major questions: What major theoretical approaches are employed as frameworks for empowerment practice? How is empowerment operationalized in different fields and with different populations? What are some of the critical issues encountered in implementing empowerment practice? What is the future of empowerment practice and what are the implications for social work education?
Author: Curtis J. Bonk
Publisher: John Wiley & Sons
ISBN: 0470605472
Category : Education
Languages : en
Pages : 320
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Book Description
This is an essential resource for anyone designing or facilitating online learning. It introduces an easy, practical model (R2D2: read, reflect, display, and do) that will show online educators how to deliver content in ways that benefit all types of learners (visual, auditory, observational, and kinesthetic) from a wide variety of backgrounds and skill levels. With a solid theoretical foundation and concrete guidance and examples, this book can be used as a handy reference, a professional guidebook, or a course text. The authors intend for it to help online instructors and instructional designers as well as those contemplating such positions design, develop, and deliver learner-centered online instruction. Empowering Online Learning has 25 unique activities for each phase of the R2D2 model as well as summary tables helping you pick and choose what to use whenever you need it. Each activity lists a description, skills addressed, advice, variations, cost, risk, and time index, and much more. This title is loaded with current information about emerging technologies (e.g., simulations, podcasts, wikis, blogs) and the Web 2.0. With a useful model, more than 100 online activities, the latest information on emerging technologies, hundreds of quickly accessible Web resources, and relevance to all types and ages of learners--Empowering Online Learning is a book whose time has come.
