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Author: Teasel Muir-Harmony
Publisher: Hachette UK
ISBN: 1541699866
Category : Science
Languages : en
Pages : 339
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Book Description
The moon landing was an important moment in history, but many forget what was happening behind the scenes -- discover the groundbreaking political history of the Apollo program in this riveting exploration of America's space missions. Since July 1969, Neil Armstrong's first step on the Moon has represented the pinnacle of American space exploration and a grand scientific achievement. Yet, as Smithsonian curator Teasel Muir-Harmony argues in Operation Moonglow, its primary purpose wasn't advancing science. Rather, it was part of a political strategy to build a global coalition. Starting with President John F. Kennedy's 1961 decision to send astronauts to the Moon to promote American "freedom" over Soviet "tyranny," Project Apollo was central to American foreign relations. From that perspective, the critical event did not just take place on the lunar surface, it took place in homes, public squares, palaces, and schools around the world, as Apollo captured global attention like never before. After the Moon landing, the Apollo astronauts and President Richard Nixon traveled the world to amplify the sense of participation and global unity shared by billions of people who followed the flight. Drawing on a rich array of untapped archives and firsthand interviews with Apollo astronauts, Operation Moonglow paints a riveting picture of the intersection of spaceflight, geopolitics, propaganda, and diplomacy during the Cold War.
Author: Teasel Muir-Harmony
Publisher: Hachette UK
ISBN: 1541699866
Category : Science
Languages : en
Pages : 339
Get Book Here
Book Description
The moon landing was an important moment in history, but many forget what was happening behind the scenes -- discover the groundbreaking political history of the Apollo program in this riveting exploration of America's space missions. Since July 1969, Neil Armstrong's first step on the Moon has represented the pinnacle of American space exploration and a grand scientific achievement. Yet, as Smithsonian curator Teasel Muir-Harmony argues in Operation Moonglow, its primary purpose wasn't advancing science. Rather, it was part of a political strategy to build a global coalition. Starting with President John F. Kennedy's 1961 decision to send astronauts to the Moon to promote American "freedom" over Soviet "tyranny," Project Apollo was central to American foreign relations. From that perspective, the critical event did not just take place on the lunar surface, it took place in homes, public squares, palaces, and schools around the world, as Apollo captured global attention like never before. After the Moon landing, the Apollo astronauts and President Richard Nixon traveled the world to amplify the sense of participation and global unity shared by billions of people who followed the flight. Drawing on a rich array of untapped archives and firsthand interviews with Apollo astronauts, Operation Moonglow paints a riveting picture of the intersection of spaceflight, geopolitics, propaganda, and diplomacy during the Cold War.
Author: David Meerman Scott
Publisher: MIT Press
ISBN: 0262026961
Category : Science
Languages : en
Pages : 145
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Book Description
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Author: Galileo Galilei
Publisher: University of Chicago Press
ISBN: 0226279030
Category : Biography & Autobiography
Languages : en
Pages : 140
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Book Description
"Sidereus Nuncius (usually Sidereal Messenger, also Starry Messenger or Sidereal Message) is a short astronomical treatise (or pamphlet) published in New Latin by Galileo Galilei in March 1610. It was the first published scientific work based on observations made through a telescope, and it contains the results of Galileo's early observations of the imperfect and mountainous Moon, the hundreds of stars that were unable to be seen in either the Milky Way or certain constellations with the naked eye, and the Medicean Stars that appeared to be circling Jupiter.[1] The Latin word nuncius was typically used during this time period to denote messenger; however, albeit less frequently, it was also interpreted as message. While the title Sidereus Nuncius is usually translated into English as Sidereal Messenger, many of Galileo's early drafts of the book and later related writings indicate that the intended purpose of the book was "simply to report the news about recent developments in astronomy, not to pass himself off solemnly as an ambassador from heaven."[2] Therefore, the correct English translation of the title is Sidereal Message (or often, Starry Message)."--Wikiped, Nov/2014.
Author: Douglas Brinkley
Publisher: HarperCollins
ISBN: 0062655086
Category : History
Languages : en
Pages : 713
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Book Description
Instant New York Times Bestseller As the fiftieth anniversary of the first lunar landing approaches, the award winning historian and perennial New York Times bestselling author takes a fresh look at the space program, President John F. Kennedy’s inspiring challenge, and America’s race to the moon. “We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win.”—President John F. Kennedy On May 25, 1961, JFK made an astonishing announcement: his goal of putting a man on the moon by the end of the decade. In this engrossing, fast-paced epic, Douglas Brinkley returns to the 1960s to recreate one of the most exciting and ambitious achievements in the history of humankind. American Moonshot brings together the extraordinary political, cultural, and scientific factors that fueled the birth and development of NASA and the Mercury, Gemini and Apollo projects, which shot the United States to victory in the space race against the Soviet Union at the height of the Cold War. Drawing on new primary source material and major interviews with many of the surviving figures who were key to America’s success, Brinkley brings this fascinating history to life as never before. American Moonshot is a portrait of the brilliant men and women who made this giant leap possible, the technology that enabled us to propel men beyond earth’s orbit to the moon and return them safely, and the geopolitical tensions that spurred Kennedy to commit himself fully to this audacious dream. Brinkley’s ensemble cast of New Frontier characters include rocketeer Wernher von Braun, astronaut John Glenn and space booster Lyndon Johnson. A vivid and enthralling chronicle of one of the most thrilling, hopeful, and turbulent eras in the nation’s history, American Moonshot is an homage to scientific ingenuity, human curiosity, and the boundless American spirit.
Author: Sarah Cruddas
Publisher: Dorling Kindersley Ltd
ISBN: 0241406749
Category : Juvenile Nonfiction
Languages : en
Pages : 192
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Book Description
Blast off alongside space expert Sarah Cruddas on a journey through space exploration history, from the Apollo Moon landings to mind-boggling plans for living on Mars. How did we land on the Moon? What will the space jobs of the future look like? And why did we send a car to space? The Space Race answers all of the big questions that kids have about space travel. Sarah Cruddas brings to life the hidden stories behind the most famous space missions, before taking the reader on a journey through our space future. This children's ebook includes a foreword by NASA astronaut Eileen Collins, the first woman to command a Space Shuttle mission. It also includes fascinating insights from Sarah's interviews with real-life astronauts including Apollo 17's Eugene Cernan and Virgin Galactic Test Pilot Kelly Latimer. Space-mad kids will delight in the detail, photographs and information on each page, and will love seeing intricate diagrams of iconic spaceships, Moon cars and space suits created by artist Mark Ruffle. Propelled by recent scientific discoveries and printed to coincide with the 50th anniversary of the Apollo 11 Moon landing, The Space Race is an essential children's handbook to understanding every aspect of the history, and future, of human space travel.
Author: Michael Allen
Publisher: I.B. Tauris
ISBN:
Category : Performing Arts
Languages : en
Pages : 254
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Book Description
This is the first comprehensive exploration of the role played by film and television systems in enabling these feats of interplanetary exploration to be witnessed by audiences of hundreds of millions of people.
Author: Deborah Cadbury
Publisher: Fourth Estate
ISBN: 9780007212996
Category : Technology & Engineering
Languages : en
Pages : 404
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Book Description
From the author of 'The Seven Wonders of the Industrial World' comes the shocking but true story behind the space race -- and the ruthless, brilliant scientists who fuelled it.
Author: Matthew Brzezinski
Publisher: Macmillan
ISBN: 9780805081473
Category : History
Languages : en
Pages : 356
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Book Description
For the 50th anniversary of Sputnik, the artificial satellite launched by the Russians in 1957, Brzezinskis book vividly recounts the true story of the birth of the space age in dramatic detail, bringing it to life as never before.
Author: Charles A. Murray
Publisher: Simon & Schuster
ISBN:
Category : Science
Languages : en
Pages : 540
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Book Description
Describes how a group of men and women accomplished the feat of landing men on the moon and returning them to earth.
Author: Neil M. Maher
Publisher: Harvard University Press
ISBN: 0674977823
Category : History
Languages : en
Pages : 369
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Book Description
Winner of the Eugene M. Emme Astronautical Literature Award A Bloomberg View Must-Read Book of the Year A Choice Outstanding Academic Title of the Year “A substance-rich, original on every page exploration of how the space program interacted with the environmental movement, and also with the peace and ‘Whole Earth’ movements of the 1960s.” —Tyler Cowen, Marginal Revolution The summer of 1969 saw astronauts land on the moon for the first time and hippie hordes descend on Woodstock. This lively and original account of the space race makes the case that the conjunction of these two era-defining events was not entirely coincidental. With its lavishly funded mandate to put a man on the moon, the Apollo mission promised to reinvigorate a country that had lost its way. But a new breed of activists denounced it as a colossal waste of resources needed to solve pressing problems at home. Neil Maher reveals that there were actually unexpected synergies between the space program and the budding environmental, feminist and civil rights movements as photos from space galvanized environmentalists, women challenged the astronauts’ boys club and NASA’s engineers helped tackle inner city housing problems. Against a backdrop of Saturn V moonshots and Neil Armstrong’s giant leap for mankind, Apollo in the Age of Aquarius brings the cultural politics of the space race back down to planet Earth. “As a child in the 1960s, I was aware of both NASA’s achievements and social unrest, but unaware of the clashes between those two historical currents. Maher [captures] the maelstrom of the 1960s and 1970s as it collided with NASA’s program for human spaceflight.” —George Zamka, Colonel USMC (Ret.) and former NASA astronaut “NASA and Woodstock may now seem polarized, but this illuminating, original chronicle...traces multiple crosscurrents between them.” —Nature
