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Author: Kevin Freiberg
Publisher: Currency
ISBN: 0767901843
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990. Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.
Author: Kevin Freiberg
Publisher: Currency
ISBN: 0767901843
Category : Business & Economics
Languages : en
Pages : 386
Get Book Here
Book Description
Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990. Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.
Author: Jody Hoffer Gittell
Publisher: McGraw Hill Professional
ISBN: 0071428976
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
"If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry." --Gerard Arpey, CEO, American Airlines "Through extensive research Jody Hoffer Gittell gets to the bottom of what has sustained Southwest Airlines' positive employee relations and high performance through good and bad times." --Thomas A. Kochan, professor, MIT Sloan School of Management, MIT Global Airline Industry Program In an industry with losses in the billions, Southwest Airlines has an unbroken string of 31 consecutive years of profitability. The Southwest Airlines Way examines how the company uses high-performance relationships to create enormous competitive advantage in motivation, teamwork, and coordination among employees. It then goes further to show how any company can foster these powerful cooperative relationships and explains how to: Lead with credibility and caring Invest in frontline leaders Hire and train for relational competence Use conflicts to build relationships Make unions its partners, not its adversaries Build relationships with its suppliers
Author: Barton Wright
Publisher: Schiffer Publishing
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 232
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Book Description
The author has matched maker's marks used on jewelry, pots, fetish carvings, rugs, and baskets with their names, tribes, relatives, and style notes.
Author: Mario Natarelli
Publisher: Hatherleigh Press
ISBN: 1578266866
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
Author: Lorraine Grubbs-West
Publisher: CornerStone Leadership Inst
ISBN: 9780976252856
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Southwest Airlines has a secret sauce, namely its incredible workforce of leaders at all levels. Lessons in Loyalty is an insider's clear, concise and energizing teachable point of view on how to build such a winning team.
Author: Carolina Porras &
Publisher:
ISBN: 9781366038203
Category :
Languages : en
Pages :
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Book Description
Piney Wood Atlas is a project by Carolina Porras & Alicia Toldi that catalogues small, emerging, and unconventional artist residencies around the United States. This book focuses on the Northwest region.
Author: Dana Meachen Rau
Publisher: Children's Press
ISBN: 9780531283288
Category : Juvenile Nonfiction
Languages : en
Pages : 0
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Book Description
Describes the Southwestern region of the United States, including the geography, weather, local animals, native peoples, and history of the region.
Author: Ann Axtell Morris
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 372
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Book Description
This book is about Jock Campbell's role in the shaping of British Guiana (Guyana) towards the end of the empire. Campbell, the head of the Booker Company which owned most of the sugar plantations in colonial Guyana, was a reformer whose Fabian socialist beliefs drove him to secure major benefits for sugar workers, in the 1950s-60s. It explores the interplay between Campbell's programme of reforms and the doctrinaire Marxism of Guyana's charismatic politician Cheddi Jagan. "Sweetening bitter sugar" is part biography, part history and politics.
Author: Matthew F. Najjar
Publisher:
ISBN: 9780160382406
Category : Medical
Languages : en
Pages : 64
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Book Description
Author: Karl Samson
Publisher: John Wiley & Sons
ISBN: 0764556096
Category : Travel
Languages : en
Pages : 642
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Book Description
You'll never fall into the tourist traps when you travel with Frommer's. It's like having a friend show you around, taking you to the places locals like best. Our expert authors have already gone everywhere you might go—they've done the legwork for you, and they're not afraid to tell it like it is, saving you time and money. No other series offers candid reviews of so many hotels and restaurants in all price ranges. Every Frommer's Travel Guide is up-to-date, with exact prices for everything, dozens of color maps, and exciting coverage of sports, shopping, and nightlife. You'd be lost without us! Meticulously researched, with every recommendation based on personal experience, Frommer’s American Southwest is the only guide you’ll need to experience all the adventure and natural wonders of this amazing corner of the country. In this detailed and completely up-to-date guide, you’ll find geat places to stay in every price range: luxury resorts, historic B&Bs, family-friendly motels, ranches, rustic cabins, and more. We’ll show you all the sights, from dinosaur fossils and ancient cliff dwellings to Wild West saloons and Native American pueblos. You’ll rely on our complete coverage of the national parks and monuments, including the Grand Canyon, Mesa Verde, and Canyon de Chelly. Whether you’re looking for family fun or daredevil thrills, Frommer’s American Southwest will help you design the adventure that’s right for you.
