South African Marketing Cases for Decision Makers PDF Download
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Author: Leyland F. Pitt
Publisher: Juta and Company Ltd
ISBN: 9780702155529
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.
Author: Leyland F. Pitt
Publisher: Juta and Company Ltd
ISBN: 9780702155529
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.
Author: Leyland F. Pitt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 280
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Book Description
Author: Ilan Alon
Publisher: Bloomsbury Publishing USA
ISBN: 0313053731
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.
Author: Rachel Barker
Publisher: Juta and Company Ltd
ISBN: 9780702166648
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
Author: Thomas Joseph Seres
Publisher:
ISBN: 9780702108723
Category : Marketing
Languages : en
Pages : 509
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Book Description
Author: John Simpson
Publisher: Van Schaik Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recognition of the need for case studies as a means of marketing training.
Author: George Tesar
Publisher: Routledge
ISBN: 1135096198
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Author:
Publisher: Pearson South Africa
ISBN: 9781868911868
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Author:
Publisher:
ISBN:
Category : Environmental management
Languages : en
Pages : 60
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Book Description
Author: Edward Mabaya
Publisher: AFRICAN SUN MeDIA
ISBN: 1920338659
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
'Emerging' (or 'black') farmers are often considered a homogeneous group. While individual emerging farmers and agribusinesses in South Africa share a common history, the case studies in this book show that in fact significant differences exist among them that are often hidden beneath the averaging and aggregation typical of most analytical research. Presenting fifteen case studies of emerging agribusinesses in South Africa, this book has three main objectives: (1) to capture the human stories behind the emerging farms and agribusinesses in South Africa in order to showcase their rich diversity, historical backgrounds, current context, and future directions; (2) to highlight the best practices, opportunities, and challenges facing South Africa?s emerging farmers and agribusinesses; and (3) to create a new set of instructional materials for academics and development practitioners, or as a point of reference for other entrepreneurs, members of government, and other practitioners engaged in agriculture and agribusiness. The case study format, a relatively new tool in the field of agribusiness management, allows for a close-up view of the entrepreneurs at the heart of the businesses, providing an ideal lens through which to take a snapshot of the agribusiness landscape of South Africa today.
