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Author: Nicole Matejic
Publisher: John Wiley & Sons
ISBN: 0730322262
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Author: Nicole Matejic
Publisher: John Wiley & Sons
ISBN: 0730322270
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Author: Ann M. Garrido
Publisher: Ave Maria Press
ISBN: 1646800605
Category : Religion
Languages : en
Pages : 128
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Book Description
Winner of a third-place award in the church professional category from the Catholic Media Association. Do you behave on social media as the Christian you want to be? Are you dismayed at the often divisive and cruel exchanges you read online? In #Rules_of_Engagement, Ann M. Garrido shares eight practical habits that will help you align your activity in the digital world with the call of the Gospel to be Christ's presence in the world. Popes Benedict and Francis have called upon Christians across the globe to embrace the internet as a new “digital continent” and think of it as mission territory, a place where we can—with careful thought and discipline—accomplish enormous good. Even as we strive to be faithful to our Christian values, many of us still show up on social media and behave in ways unbecoming a follower of Jesus Christ. Rather than practicing compassion, truth, honesty, and communion online, we sometimes are mean-spirited, inflammatory, and untruthful. Garrido tackles the problem head-on by providing practical tools, theological guidance, and spiritual inspiration for being the person God wants you to be online. Garrido offers eight practices, rooted in Catholic tradition and teaching, that will help you avoid doing harm, and instead equip you to be a force for good through your social media presence and activities: clarify your purpose know your sources understand bias value the person lead with curiosity talk about intent and impact privilege face-to-face encounter manage your energy The book includes simple exercises to help you assess your social media behaviors and integrate Garrido's suggestions into your online communications as well as the opportunity to join a community of concerned Christians striving to live these habits.
Author: Nicole Matejic
Publisher: John Wiley & Sons
ISBN: 0730322262
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Author: Brian Solis
Publisher: John Wiley & Sons
ISBN: 1118072790
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Author: David Bruns
Publisher: St. Martin's Press
ISBN: 1250200326
Category : Fiction
Languages : en
Pages : 258
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Book Description
"In Rules of Engagement, David Bruns and J. R. Olson deliver a captivating and utterly authentic portrayal of modern day combat that compares with the best of the timeless classics by Tom Clancy, Dale Brown, and Stephen Coonts. This one must not be missed!" —Mark Greaney, #1 New York Times bestselling author of Mission Critical A terrorist breach of the computer systems of the three most powerful navies is about to set them on a collision course for World War III. Rafiq Roshed is one of the most wanted men in the world. A terrorist with a virulent grudge against the West, he’s disappeared into North Korea where he quietly launches cyber sneak attacks in service of Kim Jong-un. But now he’s about to unleash his virtual masterpiece—a computer virus that, once inserted into the command systems of a military, not only takes over, but also learns the art of war. First penetrating the Chinese, he has their war machine launch a series of attacks on the U.S. Pacific forces. Don Riley, head of U.S. Cyber Command, discovers that not only have the Chinese lost control of their military, but the same virus has infected the American network. It’s only a matter of time before the U.S. loses control of its own military. His secret weapon in this war is a trio of supremely talented midshipmen from the U.S. Naval Academy, who uncover the infiltration, and are working to track down the elusive terrorist. But time is running out. China and Japan have lost control of their military and the U.S. is in danger of doing the same. The weapons are hot and the result is an ever-larger real-world conflict where casualties continue to mount. The only remaining hope is to find and stop the attack at its source—before time runs out.
Author: Jennifer L. Jacobson
Publisher: Happy About
ISBN: 1607730146
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
'42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence. From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. This book demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.
Author: Angela Connor
Publisher: Happy About
ISBN: 160005143X
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Connor shares how she helped her online community surpass 11,000 members in 18 short months in this definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations.
Author: Janet Fouts
Publisher: Happy About
ISBN: 1600051642
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.
Author: Krista Neher
Publisher:
ISBN: 9780983028604
Category : Internet marketing
Languages : en
Pages : 227
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Book Description
The Social Media Field Guide is a complete guidebook for business owners and marketers to successfully navigate social media for marketing success. Social media is one of the quickest growing areas of marketing, and you can't afford to ignore it any longer. Don't waste your time making mistakes - this book covers social media marketing plan building, strategy and the sites like Facebook, LinkedIn, Twitter, Blogs and Video that will lead you to success. "Krista Neher gets it - and always has! She knows that 'engagement' is more than a cheap slogan, it is a disciplined practice that requires attentive listening, deep consumer understanding, humility, credibility and a keen sense of timing. She also understands the interdependency - nay, co-dependency - of paid, owned and earned media! Read this book...yesterday!" - Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, Ad Age Columnist and EVP, Digital Strategic Services, Nielsen Online "The Social Media Field Guide is an invaluable resource for any business that wants to understand and get real results from social media. Never before have I seen social media explained in such a clear and easy-to-follow fashion - this book is a must-buy!" - Mike Grehan, Global VP Content, SES Conference & Expo./ClickZ/Search Engine Watch "Krista understands that 'Marketing with Meaning' is required for social media and she lays out exactly how businesses can strategically use social media to get results. This book is a must-have for business owners, marketers and ad agencies." - Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide and author of The Next Evolution of Marketing "The Social Media Field Guide is an outstanding tool for businesses looking to utilize social media to grow their business. It is more than a book, it is an action guide and marketing planning method. Don't waste your time making mistakes. Read this book first." - Bill Martin, author of Wahoo: A Fable About Team Effectiveness, Training Manager at Procter & Gamble Krista Neher is a pioneer in social media marketing, the founder of Boot Camp Digital and a sought-after keynote speaker, consultant and corporate trainer. She is also the Managing Director and curriculum creator for The Institute for Social Media at Cincinnati State and is authoring a textbook on social media. For more on Krista, visit www.bootcampdigital.com and www.kristaneher.com.
Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1538154439
Category : Language Arts & Disciplines
Languages : en
Pages : 265
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Book Description
Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. Features of the fourth edition include: Chapter objectives and learning outcomes Social Media Expert profiles Theory into Practice boxes #LRNSMPR (Learn Social Media and Public Relations) boxes Comprehensive glossary of terms Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere New appendix with social media guidelines template
