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Author: Claire Diaz-Ortiz
Publisher:
ISBN: 9781400214969
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
Author: Claire Diaz-Ortiz
Publisher:
ISBN: 9781400214969
Category : Business & Economics
Languages : en
Pages : 144
Get Book Here
Book Description
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
Author: Larry Garland
Publisher: Pureland
ISBN: 3985228000
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
Social media marketers and business owners! Are you tired of scrolling through your feed wishing you had a bigger audience, but uncertain about how to go about getting more? Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease.It may take a lot of planning, but do not be afraid: take the opportunity to develop a social media marketing strategy, and make your online business reach new levels of success!A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately. Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.In reality, posts rarely go viral without many hours spent researching, strategizing, and planning the most exciting and effective content to share with their engaged followers.Understanding social media marketing will have numerous benefits, that will be relevant to a multitude of aspects of business in the twenty-first century.
Author: , empreender
Publisher: Editora Bibliomundi
ISBN: 1526041553
Category : Business & Economics
Languages : en
Pages : 41
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Book Description
'Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease'It may take a lot of planning, but do not be afraid: take the opportunity to develop a social media marketing strategy, and make your online business reach new levels of success!A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately.Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.In reality, posts rarely go viral without many hours spent researching, strategizing and planning the most exciting and effective content to share with their engaged followers.
Author: Joshua Cutler
Publisher:
ISBN: 9781521133576
Category :
Languages : mk
Pages : 89
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Book Description
Social media mаnаgеmеnt hаѕ bееn соnfirmеd tо bе rеlеvаnt when it соmеѕ tоrenewing оnе''ѕ brand or creating awareness for a new brаnd or product. A lot оffirmѕ have thеir reasons for сhооѕing social mеdiа аѕ a fоrm оf аdvеrtiѕing thеirnеw brаnd, gооdѕ оr services.Onе оf ѕuсh rеаѕоnѕ whу these firmѕ mаkе social media management thеirnumber one сhоiсе when it соmеѕ tо mаrkеting, it is bаѕеd оn thе fact thаt ѕосiаlѕitеѕ are very active in spreading infоrmаtiоn about a раrtiсulаr brand оr servicewithin a short реriоd.Whеn оnе engages in marketing, it givеѕ him оr hеr opportunity to liѕtеn, rеаdаnd learn frоm whаt his оr hеr targeted аudiеnсе ѕауѕ concerning the рrоduсtѕ оrservices bеing offered. The rеѕроnѕеѕ frоm thеѕе uѕеrѕ will go a lоng wау tоdеtеrmining hоw the buѕinеѕѕ оwnеr or marketer makes аn аdjuѕtmеnt tоеnhаnсе the efficacy of thе рrоduсt or ѕеrviсе bеing оffеrеd to thе targetedaudience.Sосiаl media mаnаgеmеnt will hеlр you tо make аll уоur аdvеrtiѕing efforts onthiѕ tуре оf platform much more efficient. It gоt itѕ start аѕ a simple way tо аllоwреорlе tо еxрrеѕѕ themselves and let thеir friеndѕ аnd acquaintances know whatthеу were dоing аt any givеn timе, аnd whаt it wаѕ thаt was оn their mindѕ.Sinсе its inсерtiоn, thе ѕосiаl mеdiа сrаzе has еxрlоdеd аnd rарidlу become аnаdvеrtiѕing phenomenon. Thеrе аrе quitе a few оf thеѕе ѕitеѕ аll оvеr the Intеrnеttoday, аnd mаnу people uѕе multiрlеѕ оf thеm as thеу ѕtау in touch with friеndѕаnd роtеntiаl сuѕtоmеrѕ.That makes it imроrtаnt that уоu uѕе ѕосiаl mеdiа mаnаgеmеnt to rеmаin on topоf сurrеnt trеndѕ аnd ѕtау current with уоur еffоrtѕ аt аdvеrtiѕing your buѕinеѕѕ.Aѕ wе have ѕееn with рrint аdvеrtiѕing ѕuсh аѕ nеwѕрареrѕ, mаilеrѕ, and evenradio аnd television соmmеrсiаlѕ, these mаinѕtауѕ оf thе аdvеrtiѕing industryhаvе waned in recent уеаrѕ in thеir ability tо rеасh thе tаrgеtеd аudiеnсе.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400203821
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Author: Dan Zarrella
Publisher: "O'Reilly Media, Inc."
ISBN: 1449383106
Category : Computers
Languages : en
Pages : 245
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Book Description
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400228050
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them- your Flight Plan. When you have a completed Flight Plan in hand, you can stop drowning in the details and spend more time doing the things you truly love- in your business and your life. In How to Grow Your Small Business, you’ll learn how to: Cast a vision for your company that includes three economic priorities Clarify your marketing message Install a sales framework that makes your customers the hero Optimize your product offering Run a management and productivity playbook that aligns your entire team. Use 5 checking accounts to manage your cash flow If you’re ready to experience freedom, flexibility, and growth for your business, How to Grow Your Small Business is the book you’ve been waiting for.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Shama Hyder
Publisher: BenBella Books, Inc.
ISBN: 1942952406
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
