Social Media 247

Social Media 247 PDF Author: Andrew Chow
Publisher: Candid Creation Publishing
ISBN: 9810731566
Category : Business & Economics
Languages : en
Pages : 326

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Book Description
Normal.dotm 0 0 1 135 774 Candid Creation Publishing 6 1 950 12.0 0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Social media in business is no longer a choice. The advent of social media has resulted in a fundamental shift in how people communicate and interact with one another on the internet. This has a major impact on business communication, practices and processes. Social Media 247 is about how businesses can take advantage of this communication revolution to engage with customers, boost customer loyalty, and empower the community to be brand ambassadors. It is about why businesses need to treat social media as a lifestyle, 24 hours a day, 7 days a week to extract maximum value from it. No matter the size of your business, this book contains everything you need to know on social media fundamentals, applications, planning, implementation as well as its monitoring in your organisation. Each chapter ends with a Key Notes section for easy recap, as well as a Reflections section to facilitate brainstorming within your organisation.

Social Media 247

Social Media 247 PDF Author: Andrew Chow
Publisher: Candid Creation Publishing
ISBN: 9810731566
Category : Business & Economics
Languages : en
Pages : 326

Get Book Here

Book Description
Normal.dotm 0 0 1 135 774 Candid Creation Publishing 6 1 950 12.0 0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Social media in business is no longer a choice. The advent of social media has resulted in a fundamental shift in how people communicate and interact with one another on the internet. This has a major impact on business communication, practices and processes. Social Media 247 is about how businesses can take advantage of this communication revolution to engage with customers, boost customer loyalty, and empower the community to be brand ambassadors. It is about why businesses need to treat social media as a lifestyle, 24 hours a day, 7 days a week to extract maximum value from it. No matter the size of your business, this book contains everything you need to know on social media fundamentals, applications, planning, implementation as well as its monitoring in your organisation. Each chapter ends with a Key Notes section for easy recap, as well as a Reflections section to facilitate brainstorming within your organisation.

Social Media Performance Evaluation and Success Measurements

Social Media Performance Evaluation and Success Measurements PDF Author: Brown Sr., Michael A.
Publisher: IGI Global
ISBN: 1522519645
Category : Computers
Languages : en
Pages : 322

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Book Description
There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

Social Cognition in Middle Childhood and Adolescence

Social Cognition in Middle Childhood and Adolescence PDF Author: Sandra Bosacki
Publisher: John Wiley & Sons
ISBN: 1118937961
Category : Psychology
Languages : en
Pages : 350

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Book Description
Bridging psychological theory and educational practice, this is an innovative textbook on the emotional and social aspects of young people's development. Bosacki's Social Cognition in Middle Childhood and Adolescence, First Edition moves beyond tradition cognitivist representations of how children learn and grow, focusing on how to integrate the emotional, cognitive, moral, spiritual and social in young people’s experiences. This text bridges the gap between theory and practice; analyses cutting edge research and translates it into culturally sensitive and developmentally appropriate strategies for future educational practice.

The Fold

The Fold PDF Author: Laura U. Marks
Publisher: Duke University Press
ISBN: 1478059125
Category : Philosophy
Languages : en
Pages : 220

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Book Description
In The Fold, Laura U. Marks offers a practical philosophy and aesthetic theory for living in an infinitely connected cosmos. Drawing on the theories of Leibniz, Glissant, Deleuze, and theoretical physicist David Bohm—who each conceive of the universe as being folded in on itself in myriad ways—Marks contends that the folds of the cosmos are entirely constituted of living beings. From humans to sandwiches to software to stars, every entity is alive and occupies its own private enclosure inside the cosmos. Through analyses of fiction, documentary, and experimental movies, interactive media, and everyday situations, Marks outlines embodied methods for detecting and augmenting the connections between each living entity and the cosmos. She shows that by affectively mediating with the ever-shifting folded relations within the cosmos, it is possible to build “soul-assemblages” that challenge information capitalism, colonialism, and other power structures and develop new connections with the infinite. With this guide for living within the enfolded and unfolding cosmos, Marks teaches readers to richly apprehend the world and to trace the processes of becoming that are immanent within the fold.

Facebook Nation

Facebook Nation PDF Author: Newton Lee
Publisher: Springer
ISBN: 1493917404
Category : Computers
Languages : en
Pages : 415

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Book Description
Facebook’s psychological experiments and Edward Snowden’s NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America “the nation of Edison and the Wright brothers” and “of Google and Facebook.” U.S. Chief Information Officer Steven VanRoekel opines that America has become a “Facebook nation” that demands increased transparency and interactivity from the federal government. Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness – a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA’s secret PRISM program has reinvigorated WikiLeaks founder Julian Assange’s accusation that “Facebook is the most appalling spying machine that has ever been invented.” Facebook CEO Mark Zuckerberg once said, “We exist at the intersection of technology and social issues.” This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.

Zizek and Media Studies

Zizek and Media Studies PDF Author: M. Flisfeder
Publisher: Springer
ISBN: 1137361514
Category : Social Science
Languages : en
Pages : 296

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Book Description
Film, media, and cultural theorists have long appealed to Lacanian theory in order to discern processes of subjectivization, representation, and ideological interpellation. Here, the contributors take up a Zizekian approach to studies of cinema and media, raising questions about power, ideology, sexual difference, and enjoyment.

Songwriting For Dummies

Songwriting For Dummies PDF Author: Jim Peterik
Publisher: John Wiley & Sons
ISBN: 1119675650
Category : Music
Languages : en
Pages : 403

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Book Description
Proven techniques for songwriting success This friendly, hands-on guide tackles the new face of the recording industry, guiding you through the shift from traditional sales to downloads and mobile music, as well as how you can harness social media networks to get your music "out there." You get basic songwriting concepts, insider tips and advice, and inspiration for writing — and selling — meaningful, timeless songs. Songwriting 101 — get a grip on everything you need to know to write a song, from learning to listen to your "inner voice" to creating a "mood" and everything in between Jaunt around the genres — discover the variety of musical genres and find your fit, whether it's rock, pop, R&B, gospel, country, or more Let the lyrics out — master the art of writing lyrics, from finding your own voice to penning the actual words to using hooks, verses, choruses, and bridges Make beautiful music — find your rhythm, make melodies, and use chords to put the finishing touches on your song Work the Web — harness online marketing and social networks like Facebook, Twitter, and others to get your music heard by a whole new audience Open the book and find: What you need to know before you write a single note Tips on finding inspiration Ways to use poetic devices in lyrics Computer and Web-based shortcuts and technologies to streamline songwriting A look at famous songwriting collaborators Writing for stage, screen, and television How to make a demo to get your song heard Advice on how to make money from your music P.S. If you think this book seems familiar, you’re probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Songwriting For Dummies (9780470615140). The book you see here shouldn’t be considered a new or updated product. But if you’re in the mood to learn something new, check out some of our other books. We’re always writing about new topics!

How to Say it: Creating Complete Customer Satisfaction

How to Say it: Creating Complete Customer Satisfaction PDF Author: Jack Griffin
Publisher: Penguin Group
ISBN: 0735205256
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
A guide to effectively communicating with customers to create lasting—and repeat—business relationships. This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples. Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to: Speak the language of Yes by asking the right questions Get referrals through established customers Offer value through solutions, satisfaction, and trust Anticipate and preempt objections Own a problem by owning the solution

Corporate Narrative Reporting

Corporate Narrative Reporting PDF Author: Mahmoud Marzouk
Publisher: Taylor & Francis
ISBN: 1000760790
Category : Business & Economics
Languages : en
Pages : 406

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Book Description
This book presents a comprehensive and expert-led insight into the role, types, practises and determinants of corporate narrative reporting (CNR). It provides a detailed overview of the importance of narrative disclosure in understanding the full annual report and, consequently, company performance and future prospects. CNR comprises integral information presented in the front half of the annual report, which helps to tell the full story of a business, providing a comprehensive overview and understanding of both its past and future performance. Supported with illustrative tables and figures throughout, this volume contains a plethora of carefully selected chapters, featuring the analytical insight of knowledgeable academics and researchers from all over the world. Using different data collection and analysis methods, it links and advances theory and practice in the disclosure and presentation of non-financial information in annual reports and other disclosure channels. The book is logically structured into four parts: Narrative Reporting: The State of the Art Empirical Research on Narrative Reporting Narrative Sustainability Reporting Narrative Reporting in Times of Crisis Providing a global insight into CNR in practice, Corporate Narrative Reporting is an invaluable resource for both students and practitioners interested or involved in preparing, reviewing/auditing, analysing and understanding annual reports. It should also be of particular interest to policymakers, regulators and investors.

Digital Mental Health

Digital Mental Health PDF Author: Ives Cavalcante Passos
Publisher: Springer Nature
ISBN: 3031106989
Category : Medical
Languages : en
Pages : 263

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Book Description
This innovative book focuses on potential, limitations, and recommendations for the digital mental health landscape. Authors synthesize existing literature on the validity of digital health technologies, including smartphones apps, sensors, chatbots and telepsychiatry for mental health disorders. They also note that collecting real-time biological information is usually better than just collect filled-in forms, and that will also mitigate problems related to recall bias in clinical appointments. Limitations such as confidentiality, engagement and retention rates are moreover discussed. Presented in fifteen chapters, the work addresses the following questions: may smartphones and sensors provide more accurate information about patients’ symptoms between clinical appointments, which in turn avoid recall bias? Is there evidence that digital phenotyping could help in clinical decisions in mental health? Is there scientific evidence to support the use of mobile interventions in mental health? Digital Mental Health will help clinicians and researchers, especially psychiatrists and psychologists, to define measures and to determine how to test apps or usefulness, feasibility and efficacy in order to develop a consensus about reliability. These professionals will be armed with the latest evidence as well as prepared to a new age of mental health.