Author: Robert Zimmerman
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 50
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Book Description
This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a broad campus audience, the brochure examines the development of social marketing and uses 10 campus examples to illustrate ways to popularize positive ideas and attitudes, and encourage favorable changes in social values and individual behavior. Commercial marketing principles, summed up as the four Ps: product, price, place, and promotion, are translated into equivalent elements for use in a social marketing campaign. The report emphasizes the importance of appropriate research and evaluation and recommends that research be focused on four areas: (1) the problem the campaign will address; (2) the audience; (3) the messages; and (4) the communication channels to be used. Since data gathered before a campaign are essential for measuring its impact afterward, it is suggested that the requirements for an evaluation be considered during the planning stage. Appended are a list of resources and estimated costs of a social marketing program. (Contains 11 endnotes.) (BF)
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Robert Zimmerman
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 48
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Book Description
This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a broad campus audience, the brochure examines the development of social marketing and uses 10 campus examples to illustrate ways to popularize positive ideas and attitudes, and encourage favorable changes in social values and individual behavior. Commercial marketing principles, summed up as the four Ps: product, price, place, and promotion, are translated into equivalent elements for use in a social marketing campaign. The report emphasizes the importance of appropriate research and evaluation and recommends that research be focused on four areas: (1) the problem the campaign will address; (2) the audience; (3) the messages; and (4) the communication channels to be used. Since data gathered before a campaign are essential for measuring its impact afterward, it is suggested that the requirements for an evaluation be considered during the planning stage. Appended are a list of resources and estimated costs of a social marketing program. (Contains 11 endnotes.) (BF)
Author: Robert Zimmerman
Publisher:
ISBN: 9780160636479
Category :
Languages : en
Pages : 42
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Book Description
Author: H. Wesley Perkins
Publisher: John Wiley & Sons
ISBN: 078796459X
Category : Psychology
Languages : en
Pages : 336
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Book Description
The Social Norms Approach to Preventing School and College Age Substance Abuse offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional methods for preventing substance abuse among young people. The proven "social norms" approach outlined in this book identifies young people's dramatic misperceptions about their peer norms and promotes accurate public reporting of actual positive norms that exist in all student populations. The contributors to this important book are the originators, pioneers, and active proponents of this new approach. Many of them have successfully applied the social norms approach in secondary and higher education settings and as a result have promoted healthier lifestyles among adolescents and young adults across the United States.
Author: Mary T. Hoban
Publisher:
ISBN: 9780871173591
Category : AIDS (Disease)
Languages : en
Pages : 168
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Book Description
This document presents the results of the National College Health Risk Behavior Survey (NCHRBS) conducted by the U.S. Centers for Disease Control (CDC) that pertain to HIV transmission. These results include sexual assault, alcohol and other drug use, and sexual behaviors. The survey was administered to a nationally representative random sample of college students. The report includes data from 4,609 undergraduate college students age 18 and over, representing a response rate of 60% overall. Report highlights include (1) 62% of respondents had sexual intercourse during the 30 days preceding the survey, while only 28% of this group reported that either they or their partner used a condom all or some of the time; (2) 41% of respondents had been taught about AIDS or HIV infection in their college classrooms; (3) in 2000, 1,688 people age 13 to 24 were reported with AIDS, bringing the cumulative total to 31,293 cases of AIDS in this age group; and (4) the overall incidence of AIDS is declining, but there has not been a comparable decline in the number of newly diagnosed HIV cases among youth. This document offers sample Campus Assessment Worksheets and Action Plan Worksheets for each of eight indicators, which form the basis of the chapters. Organization Directory and Organizations by Indicator appended. (Contains 66 references.) (NB).
Author: Adrian Sargeant
Publisher: Routledge
ISBN: 1134114915
Category : Business & Economics
Languages : en
Pages : 499
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Book Description
Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
Author:
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 10
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Book Description
Author: Thomas F. Babor
Publisher: Oxford University Press
ISBN: 0199551146
Category : Law
Languages : en
Pages : 377
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Book Description
From a public health perspective, alcohol is a major contributor to morbidity and mortality, and impacts on many aspects of social life. This text describes advances in alcohol research with direct relevance to the development of effective policies at local, national and international level.
Author:
Publisher:
ISBN:
Category : Alcohol
Languages : en
Pages : 60
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Book Description
