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Author: Noah Gray
Publisher:
ISBN: 9781717339867
Category :
Languages : en
Pages : 320
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Book Description
Since its creation, Facebook has generated a following of millions of users around the globe. This largest social media platform has dominated pop culture and has its own contextual marketing prototype buster. With billions of pictures and videos, posts, status updates, check-ins and web link shares, it is not a surprise that most businesses are now on Facebook trying to find different and unique ways to reach out and connect with this vibrant community. Whether it is a local or enterprise level brand, "Like us and follow-up on Facebook" has become the common mantra. Facebook has the power to reach thousands of millions of users, and this guide is particularly designed to help each reader reach their audiences in the most effective way. Topics: - Different kinds of Ads and When To Use Them - Facebook Business Pages for Advertising - Facebook Events for Advertising - Facebook Groups for Advertising - Facebook Pixel - Common Mistakes and Solutions - Lead Generation - Sales Funnels and Landing Pages - Conversion Optimization - And Various other helpful tips
Author: Noah Gray
Publisher:
ISBN: 9781717339867
Category :
Languages : en
Pages : 320
Get Book Here
Book Description
Since its creation, Facebook has generated a following of millions of users around the globe. This largest social media platform has dominated pop culture and has its own contextual marketing prototype buster. With billions of pictures and videos, posts, status updates, check-ins and web link shares, it is not a surprise that most businesses are now on Facebook trying to find different and unique ways to reach out and connect with this vibrant community. Whether it is a local or enterprise level brand, "Like us and follow-up on Facebook" has become the common mantra. Facebook has the power to reach thousands of millions of users, and this guide is particularly designed to help each reader reach their audiences in the most effective way. Topics: - Different kinds of Ads and When To Use Them - Facebook Business Pages for Advertising - Facebook Events for Advertising - Facebook Groups for Advertising - Facebook Pixel - Common Mistakes and Solutions - Lead Generation - Sales Funnels and Landing Pages - Conversion Optimization - And Various other helpful tips
Author: Michael A. Cusumano
Publisher: HarperCollins
ISBN: 0062896334
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.
Author: David M. Wasieleski
Publisher: Emerald Group Publishing
ISBN: 1800437927
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
Volume Five of Business and Society 360 focuses on research from leading scholars in this discipline contribute to a 360-degree evaluation of theory, including cross-discipline research, empirical explorations, cross-cultural studies, literature critiques, and meta-analysis projects.
Author: Melody Karle
Publisher: Rowman & Littlefield Publishers
ISBN: 9781538126790
Category :
Languages : en
Pages : 184
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Book Description
This book helps those who want to use social media but are not necessarily Web-savvy navigate the most popular networking sites available. Privacy and technical information about how social media platforms function are explained, so everyone can make informed decisions about how to connect online.
Author: Priya Nair Rajeev
Publisher: Penguin Random House India Private Limited
ISBN: 935708276X
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Social consciousness is neither corporate social responsibility (CSR) nor public relations but a mindset that understands and accepts the interconnectedness of an organization's economic, social, and natural environments. Socially conscious organizations come into existence when led by socially conscious managers. This book enables socially conscious managers to become Impact Champions through three pathways to successfully initiate and run socially responsible business innovations, CSR projects, and social entrepreneurial ventures. The book is organized into five parts. The first part sets the context and provides the readers with tools to reflect on contemporary social and environmental issues and orient themselves towards action. To develop the skills necessary to contribute to the triple bottom line, young managers need to deepen their understanding of social problems, developmental issues, threats to the environment, and long-standing issues of sustainability and environmental management, all of which are woven into various chapters. In the following four parts, the book progresses through three pathways: socially driven business innovation, CSR, and social entrepreneurship. Being an Impact Champion hopes to instill confidence in new managers to talk about socially and environmentally sensitive issues facing the corporate world and thereby expand their capacity to influence.
Author: Jan Kunigk
Publisher: "O'Reilly Media, Inc."
ISBN: 1491969229
Category : Computers
Languages : en
Pages : 688
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Book Description
There’s a lot of information about big data technologies, but splicing these technologies into an end-to-end enterprise data platform is a daunting task not widely covered. With this practical book, you’ll learn how to build big data infrastructure both on-premises and in the cloud and successfully architect a modern data platform. Ideal for enterprise architects, IT managers, application architects, and data engineers, this book shows you how to overcome the many challenges that emerge during Hadoop projects. You’ll explore the vast landscape of tools available in the Hadoop and big data realm in a thorough technical primer before diving into: Infrastructure: Look at all component layers in a modern data platform, from the server to the data center, to establish a solid foundation for data in your enterprise Platform: Understand aspects of deployment, operation, security, high availability, and disaster recovery, along with everything you need to know to integrate your platform with the rest of your enterprise IT Taking Hadoop to the cloud: Learn the important architectural aspects of running a big data platform in the cloud while maintaining enterprise security and high availability
Author: Bodo B. Schlegelmilch
Publisher: Springer Nature
ISBN: 3030906655
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Author: The Chamber of Tax Consultants
Publisher: Taxmann Publications Private Limited
ISBN: 9390128854
Category : Law
Languages : en
Pages : 35
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Book Description
The study of Permanent Establishment has emerged as intriguing and complex subject. This book serves as a complete guide for resolution of complexities involved in the concept of permanent establishment. The structure of the book is as follows: • This book opens up with ‘adaptation of Indian domestic tax laws’ to the ‘global trend’ • The advent of ‘Significant Economic Presence’ and its ramification on the changing concept on business connection has been deliberated in this book • Evolution of permanent establishment (‘PE’) in the e-world • Insights into Multilateral Conventions (‘MLI’) & OECDs position on the changing garb of PE • The book closes with the impact of changing philosophy of PE in the international tax space & in the domestic tax legislature. The contents of the book are as follows: • Introduction • Territorial nexus becomes aerial • Adaptation of Indian Domestic Laws • PE in digital economy • PE under Data Localisation Regime • Server as PE • Modification in Agency PE definition • Modification in Independent agent definition • Preparatory or auxiliary activities • Construction PE – Journey, Abuse and Remedy • Conclusion • Annexures 𝚘 Relevant Provisions of the Act 𝚘 OECD Model Convention (Relevant extract) 𝚘 PE Articles under various treaties 𝚘 Relevant Articles of Multilateral Conventions 𝚘 MLI Impact on PE Article of treaties extracted in Part III
Author: F?nd?kl?, Mine Afacan
Publisher: IGI Global
ISBN: 1799847284
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
With today’s current problems, including forced migrations, inadequate education and healthcare systems, environmental threats, economic crises, poverty, etc., it has become evident that systemic social change is needed. Unfortunately, creating, maintaining, and fostering sustainable social value is not easy. In this respect, social entrepreneurs can act as change agents with their social missions. Yet, the role of social entrepreneurship in creating sustainable social value is still in an embryonic state. Creating Social Value Through Social Entrepreneurship contains expert research that links social entrepreneurship and social value in order to further understand the role of social entrepreneurship in creating social value and to highlight the importance of social entrepreneurs in emerging economies. While covering topics that include crowdfunding, social enterprise, social entrepreneurship ecosystems, and the triggers and challenges of social entrepreneurship, this book seeks to extend the social entrepreneurship contribution to social impact. The book is of value to entrepreneurs, managers, academicians, researchers, and students in various fields that include economics, management, and entrepreneurship.
Author: Carole Carlson
Publisher: SAGE Publications
ISBN: 1071811630
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Mission-driven ventures have the power to change the world and solve today’s most pressing social problems. Social Entrepreneurship equips students with the theories, models, tools, and templates they need to generate ideas and shape opportunities into impactful social enterprises. Author Carole Carlson uses a variety of real-world examples, cases, and profiles to illustrate how entrepreneurs around the world are changing their communities. Exercises allow students to practice developing their entrepreneurial skillset as they learn the fundamentals of structuring, financing, marketing, and scaling social ventures. Whatever social cause your students are passionate about, they will find Social Entrepreneurship a vital resource for making their vision a reality.
