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Author: Patrick Forsyth
Publisher: Legend Press
ISBN: 178719793X
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Book 6 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Maximise your opportunities by mastering the art of persuasion The underappreciated skill of persuasion is vital not just for negotiations, but in every aspect of business life. Taking on more responsibility, motivating your team, getting that big promotion: everything is possible once you've mastered the art of convincing people. By following these simple steps you can learn first how to recognise your power in any professional situation, and then how to harness that power to your advantage. The key persuasive tactics covered in this concise Smart Skills guide include:•Mastering persuasive language•Personalising your pitch: “the tailored approach”•Conveying credibility•Handling and overcoming objections•Dealing with “maybe”Take advantage of every opportunity, starting today.
Author: Patrick Forsyth
Publisher: Legend Press
ISBN: 178719793X
Category : Business & Economics
Languages : en
Pages : 114
Get Book Here
Book Description
Book 6 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Maximise your opportunities by mastering the art of persuasion The underappreciated skill of persuasion is vital not just for negotiations, but in every aspect of business life. Taking on more responsibility, motivating your team, getting that big promotion: everything is possible once you've mastered the art of convincing people. By following these simple steps you can learn first how to recognise your power in any professional situation, and then how to harness that power to your advantage. The key persuasive tactics covered in this concise Smart Skills guide include:•Mastering persuasive language•Personalising your pitch: “the tailored approach”•Conveying credibility•Handling and overcoming objections•Dealing with “maybe”Take advantage of every opportunity, starting today.
Author: Anthony Jacks
Publisher: Legend Press
ISBN: 1787198634
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
Book 1 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Become a master negotiator with just 7 key stepsNegotiating is a part of everyday life, but in business it’s absolutely critical to your success. In the current challenging work and business environment, never has the skill of negotiation been more important, both with new clients and existing ones. Whether you are negotiating a one-off deal or managing a long-term project, securing the appropriate and best deal is paramount in any workplace... business success or failure can depend on it.This book will provide you with all you need to know, including insight into processes such as: •Preparing a strategy with multiple options •How to deal with pressure, tricks and tensions •Maximise return on investment (ROI) You will also be given an in-depth look at the vital after-negotiation period where skilled negotiation is required to resolve emerging problems as a deal is executed or a service provided.ContentsForewordIntroduction: Getting the best dealChapter 1. Negotiation: Getting to grips with the core approachesChapter 2. Preparation: The route to achieving successChapter 3. Trading: Achieving successful balanceChapter 4. Making It Work: Good tactics, bad tactics and downright ploysChapter 5. The Interpersonal Dimension: The behavioural interactionsChapter 6. The Fine Print: The contractual elements of a dealChapter 7. Focusing on the Key Issues: Attention to detail
Author: Anthony Jacks
Publisher: Legend Press Ltd
ISBN: 1787198189
Category : Business & Economics
Languages : en
Pages : 121
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Book Description
Book 5 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead. The only book you need to succeed in the world of business In today's working environment, building your career success can seem like a minefield, thanks to increasing levels of competition, accountability, limited potential for advancement, and a lack of opportunities available. The only way to stay on top of the game is to build up your 'soft skills' and accumulate useful experience that makes you stand out from the crowd. This concise and simple Smart Skillsguide will show how and where to focus your energies when you want to become a more successful professional: Developing your skills and competencies Capitalising on your resources, strengths and weaknesses Building strong work relationships Increasing your visibility in and out of the workplace Making best use of your business knowledge With these easy steps, professionals at any grade can achieve peak performance and start climbing that ladder to career success.
Author: Philippe AIMÉ
Publisher: Convertize
ISBN:
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Author: Patrick Forsyth
Publisher: Legend Press
ISBN: 1787198219
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
Book 3 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead. Gain a competitive edge at work with your business writing skills Effective business writing skills can help you win that million-pound contract, earn a promotion, resolve a dispute or generate a significant increase in business leads. Our Smart Skills book offers proven, practical advice on how to put over a clear and impressive message in a style that's deceptively simple and even enjoyable to read. These guidelines will teach you how to:•Write and format business reports, proposals or presentations•Recognise the dangers of poor writing•Write effectively under time pressure•Use persuasive techniques and structures•Deal with all types of documentation from a "simple" email to a long reportAccessibly written, it includes checklists, templates and exercises to help you work through even the most basic building blocks of good writing. Business Writing provides an antidote to the dangers of 'gobbledegook' and 'business-speak' and allows you to generate any kind of document with confidence. After reading this guide, your writing will be effective, engaging and memorable- a vital skill for all professionals.***ContentsPreface: The dangers of poor writing and the opportunities of good1. Introduction: Good writing is the business equivalent of an open goal2. Getting it down right3. Making language work for you4. Making it persuasive5. Horses for courses: linking style to method6. The brief, the very brief and the ubiquitous email7. At length: reports and proposalsPostscript,
Author: Mike Stewart
Publisher: Amacom Books
ISBN: 9780814479902
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
The most successful salespeople are the ones that continually learn and improve their performance. This positive and realistic guide encourages both newcomers and seasoned pros to learn or rediscover the basics of superlative salesmanship. Written by a professional sales trainer, the book is filled with proven techniques for mastering each stage of the process, from properly planning and actively listening to asking for the sale.
Author: Frances Kay
Publisher: Legend Press
ISBN: 1789550041
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Part of the Smart Skills Series Working with Others offers all you need to know to work successfully with colleagues and business associates, whether you are an employee, manager, freelancer or business owner.Many of the most successful business ideas and projects spring from collaboration between people, so making sure you work effectively with others can be the making or breaking of a business
Author: Frances Kay
Publisher: Legend Press
ISBN: 1908248378
Category : Business & Economics
Languages : en
Pages : 83
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Book Description
Part of the Smart Skills series, Working with Others offers all you need to know to work successfully with colleagues and business associates, whether you are an employee, manager, freelancer or business owner.Many of the most successful business ideas and projects spring from collaboration between people, so making sure you work effectively with others can be the making or breaking of a business.
Author: Jonathan Reuvid
Publisher: Legend Press
ISBN: 1787198928
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation’s IP.
Author: Laurie Puhn
Publisher: Penguin
ISBN: 110111861X
Category : Self-Help
Languages : en
Pages : 214
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Book Description
Instant Persuasion is a unique communication book that offers a creative way to reduce stress, resolve conflict, and enrich our relationships with family members, friends, and coworkers. Laurie Puhn cleverly translates complex mediation skills into simple, practical communication rules that readers can easily apply to everyday situations in order to instantly persuade others to listen to, cooperate with, respect, and like them. The rules are revealed through real-life anecdotes that show readers how saying the right words at the right time can convince others to give them what they want. Some Instant Persuasion rules are: - find factual solutions - be a problem solver - disagree without being disagreeable - beware of uncomplimentary compliments - avoid superficial offers Puhn presents readers with a script that will allow them to smoothly implement these rules in everyday life and change the way they communicate forever. Instant Persuasion is an amazing tool that has the power to transform friendships, marriages, and careers.
