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Author: Dave Holston
Publisher: HOW Books
ISBN: 1440338973
Category : Design
Languages : en
Pages : 224
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Book Description
A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.
Author: Dave Holston
Publisher: HOW Books
ISBN: 1440338973
Category : Design
Languages : en
Pages : 224
Get Book Here
Book Description
A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.
Author: Paul Williams
Publisher: Penguin
ISBN: 0698139860
Category : Self-Help
Languages : en
Pages : 299
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Book Description
Paul Williams is an alcoholic. Tracey Jackson is not. But together, these two close friends have written Gratitude and Trust, a book designed to apply the principles of the recovery movement to the countless people who are not addicts but nevertheless need effective help with their difficulties and pain. Williams, the award-winning songwriter, actor, and performer, has embraced a traditional alcoholism recovery plan for more than two decades of sobriety. Jackson, a well-known TV and film writer—and veteran of many years of traditional therapy—has never been a drunk or a drug abuser, but she realized that many of the tenets of Williams’s program could apply to her. In Gratitude and Trust, Williams and Jackson ask: What happens to those who struggle with vexing problems yet are not full-blown addicts? Are there any lessons to be learned from the foundational and time-tested principles of the recovery movement? Whether you’re tethered to your phone or you turn to food for comfort; whether you’re a perfectionist and can’t let things go or are too afraid to fail to even try; whether you can find intimacy only on the Internet or you’ve been involved in a string of nasty relationships—the first step toward feeling better about yourself and your life is the realization that you are what’s standing in your way. Williams and Jackson have designed a new, positive program, based on a half-dozen new affirmations, that can help conquer your vices, address personal dysfunction, and start to brighten the darkest moods. Gratitude and Trust is an essential, inspirational, and uplifting guide to identifying and changing maladaptive behaviors in order to uncover your most productive, healthiest self.
Author: K. S. Brooks
Publisher: Createspace Independent Pub
ISBN: 9781480213425
Category : Language Arts & Disciplines
Languages : en
Pages : 136
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Book Description
In Volume One of the Authors' Snarkopaedia, sentences have been painstakingly crafted together using nouns, verbs and other words, bringing you paragraphs of text. These paragraphs flow into pages of expert tips, advice and insight for authors at all levels of the publication food chain. Any book can claim to offer this type of information, but they can't give you what sets the Indies Unlimited Authors' Snarkopaedia above the rest: the "je ne sais squat" of the high decorated staff of the Snarkology Department at the Indies Unlimited Online Academy. Their groundbreaking and empirical research over the years sheds new and snarkified light on subjects ranging from book publishing and marketing to the nuts and bolts of writing and technology. If you like information to grab you by the throat and smack you in the face, the Indies Unlimited Authors' Snarkopaedia is the reference book for you.
Author: Dina Del Bucchia
Publisher: arsenal pulp press
ISBN: 1551527022
Category : Fiction
Languages : en
Pages : 164
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Book Description
These funny, strange stories are populated by people trying to find ways to relate to the real world. Sometimes they succeed and sometimes they fail, and sometimes they end up in a slapstick sex scene that climaxes with a broken table. The book embraces characters who are flawed, emotional, and who care too much about things that are ridiculous.
Author: Janice Hardy
Publisher: Fiction University Press
ISBN: 9780991536436
Category : Language Arts & Disciplines
Languages : en
Pages : 136
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Book Description
This book looks at what affects told prose and when telling is the right thing to do. It also explores aspects of writing that aren't technically telling, but are connected to told prose and can make prose feel told, such as infodumps, description, and backstory.
Author: Kerry Eleveld
Publisher: Basic Books
ISBN: 0465073492
Category : Political Science
Languages : en
Pages : 369
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Book Description
From an award-winning political journalist, the story of how LGBT activists pushed Obama to embrace gay rights -- transforming his presidency in the process Gay rights has been a defining progressive issue of Barack Obama's presidency: Congress repealed Don't Ask, Don't Tell in 2010 with his strong support, and in 2011, he instructed his Justice Department to stop defending the Defense of Marriage Act, helping to pave the way for a series of Supreme Court decisions that ultimately legalized same-sex marriage nationwide. This rapid succession of victories is astonishing by any measure -- and is especially incredible considering that when Obama first took office he, like many politicians, still viewed gay rights as politically toxic. In 2008, for instance, he opposed full marital rights for same-sex couples, calling marriage a "sacred union" between a man and a woman. It wasn't until 2012, in the heat of his reelection campaign, that Obama finally embraced marriage equality. In Don't Tell Me to Wait, former Advocate reporter Kerry Eleveld shows that Obama's transformation from cautious gradualist to gay rights champion was the result of intense pressure from lesbian, gay, bisexual, and transgender activists. These men and women changed the conversation issue by issue, pushing the president and the country toward greater freedom for LGBT Americans. Drawing on years of research and reporting, Eleveld tells the dramatic story of the fight for gay rights in America, detailing how activists pushed the president to change his mind, turned the tide of political opinion, and set the nation on course to finally embrace LGBT Americans as full citizens of this country. With unprecedented access and unparalleled insights, Don't Tell Me to Wait captures a critical moment in American history and demonstrates the power of activism to change the course of a presidency-and a nation.
Author: Mary Kole
Publisher: Penguin
ISBN: 1599635763
Category : Language Arts & Disciplines
Languages : en
Pages : 305
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Book Description
Captivate the hearts and minds of young adult readers! Writing for young adult (YA) and middle grade (MG) audiences isn't just "kid's stuff" anymore--it's kidlit! The YA and MG book markets are healthier and more robust than ever, and that means the competition is fiercer, too. In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to: • Recognize the differences between middle grade and young adult audiences and how it impacts your writing. • Tailor your manuscript's tone, length, and content to your readership. • Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. • Develop themes and ideas in your novel that will strike emotional chords. Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career. If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you.
Author: William Noble
Publisher: The Write Thought, Inc
ISBN: 0981890857
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
If one hears one thing from every single writing instructor it’s, “Show, don’t tell.” “Don’t tell us he’s afraid of losing her, show us!” “Don’t tell us it’s a richly decorated room, show us!” “Don’t tell us the Russian tundra is cold, show us!” Easier said than done, and no one ever wrote a book on how to do it, that is until William Noble wrote this classic work a decade ago. From the use of dialogue to employing melodrama to developing incidents and anecdotes, Show Don’t Tell explains how to entertain your readers instead of lecturing to them. Written in Noble’s absorbing voice, Show Don’t Tell illustrates how to develop a dramatic framework using similes and metaphors, a focused point of view, steady pacing, increasing tension, and an appeal to the senses to create solid dramatic impact. In other words, how to show, not tell! Perfect for novelists, short story writers, and those interested in writing creative nonfiction.
Author: Sandra Gerth
Publisher:
ISBN: 9783955337506
Category : Authorship
Languages : en
Pages : 112
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Book Description
"Show, don't tell is probably the single most-important piece of advice given to writers. But many writers struggle to understand this powerful principle or have difficulty applying it to their own work. Even experienced authors sometimes don't grasp the finer nuances of showing and telling. In this book, Sandra Gerth draws on her experience as an editor and best-selling author to show you how to show and tell you when to tell. Each chapter includes concrete examples and exercises that will hone your writing skills." - Back Cover
Author: Lisa Cron
Publisher: Ten Speed Press
ISBN: 1607742454
Category : Language Arts & Disciplines
Languages : en
Pages : 274
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Book Description
This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.
