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Author: William Mazzarella
Publisher: Duke University Press
ISBN: 0822385198
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients. An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
Author: William Mazzarella
Publisher: Duke University Press
ISBN: 0822385198
Category : Business & Economics
Languages : en
Pages : 378
Get Book Here
Book Description
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients. An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
Author: Austin Davis
Publisher: Chronicle Books
ISBN: 9780811849579
Category : Fiction
Languages : en
Pages : 328
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Book Description
Tired of the corporate hassle, burnt-out attorney Clay Parker abondons Houston to set up practice with a small firm in an East Texas town, only to find himself caught up in the middle of a fraud case and defending the nasty Bevo Rasmussen.
Author: Allan C. Hutchinson
Publisher: Cambridge University Press
ISBN: 1107152321
Category : Law
Languages : en
Pages : 199
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Book Description
The book challenges all formalist accounts of legal interpretation and offers an 'informal' alternative.
Author: E. Comor
Publisher: Springer
ISBN: 0230582990
Category : Political Science
Languages : en
Pages : 225
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Book Description
This book examines commodity consumption both as an ongoing problem for capital and a complex mediator of the post-Cold War political economy. Comor assesses consumption as a core but contradictory nodal point in contemporary world (dis)order developments arguing that capitalist consumption facilitates efforts to rule through consent.
Author: Michael J. Boyle
Publisher: Oxford University Press
ISBN: 0190635886
Category : Political Science
Languages : en
Pages : 401
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Book Description
In The Drone Age, Michael J. Boyle addresses some of the biggest questions surrounding the impact of drones on our world today and the risks that we might face tomorrow. Will drones produce a safer world because they reduce risk to pilots, or will the prospect of clean, remote warfare lead governments to engage in more conflicts? Will drones begin to replace humans on the battlefield? Will they empower soldiers and peacekeepers to act more precisely and humanely in crisis zones? How will terrorist organizations turn this technology back on the governments that fight them? And how are drones enhancing surveillance capabilities, both at war and at home? As advanced drones come into the hands of new actors-foreign governments, local law enforcement, terrorist organizations, humanitarian organizations, and even UN peacekeepers-it is even more important to understand what kind of world they might produce. The Drone Age explores how the unique features of drone technology are altering the decision-making processes of governments and non-state actors alike by transforming their risk calculations and expanding their capacities both on and off the battlefield. By changing what these actors are willing and ready to do, drones are quietly transforming the dynamics of wars, humanitarian crises, and peacekeeping missions while generating new risks to security and privacy. An essential guide to a potentially disruptive force in modern world politics, The Drone Age shows how the innovative use of drone technology will become central to the ways that governments and non-state actors compete for power and influence in the future.
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 246
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Book Description
Author: S Jonathan Bass
Publisher: Liveright Publishing
ISBN: 1631492381
Category : History
Languages : en
Pages : 548
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Book Description
Named one of the Best Books of the Year by the Washington Post and Kirkus Reviews A New York Times Book Review Editors’ Choice Selection A Southern Independent Booksellers Association “Spring Pick” This harrowing portrait of the Jim Crow South “proves how much we do not yet know about our history” (New York Times Book Review). Caliph Washington didn’t pull the trigger but, as Officer James "Cowboy" Clark lay dying, he had no choice but to turn on his heel and run. The year was 1957; Cowboy Clark was white, Caliph Washington was black, and this was the Jim Crow South. Widely lauded for its searing “insight into a history of America that can no longer be left unknown” (Washington Post), He Calls Me by Lightning is an “absorbing chronicle” (Ira Katznelson) of the forgotten life of Caliph Washington that becomes an historic portrait of racial injustice in the civil rights era. Washington, a black teenager from the vice-ridden city of Bessemer, Alabama, was wrongfully convicted of killing a white Alabama policeman in 1957 and sentenced to death. Through “meticulous research and vivid prose” (Patrick Phillips), S. Jonathan Bass reveals Washington’s Kafkaesque legal odyssey: he came within minutes of the electric chair nearly a dozen times and had his conviction overturned three times before finally being released in 1972. Devastating and essential, He Calls Me by Lightning demands that we take into account the thousands of lives cast away by the systemic racism of a “social order apparently unchanged even today” (David Levering Lewis).
Author: United States. Congress. Senate. Select Committee on Presidential Campaign Activities
Publisher:
ISBN:
Category : Presidents
Languages : en
Pages : 1358
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Book Description
Author: David Fisher
Publisher: Harlequin
ISBN: 1488080585
Category : History
Languages : en
Pages : 425
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Book Description
Look for Dan Abrams and David Fisher’s new book, Kennedy’s Avenger: Assassination, Conspiracy, and the Forgotten Trial of Jack Ruby. THE NEW YORK TIMES BESTSELLER 2020 Audie Finalist—History/Biography A Mental Floss Book to Read in Summer 2019 “Gripping.… Theodore Roosevelt for the Defense is a must-read.” —NPR A President on Trial. A Reputation at Stake. ABC News legal correspondent and host of LIVE PD Dan Abrams reveals the story of Teddy Roosevelt’s last stand—an epic courtroom battle against corruption—in this thrilling follow-up to the New York Times bestseller Lincoln’s Last Trial. “No more dramatic courtroom scene has ever been enacted,” reported the Syracuse Herald on May 22, 1915 as it covered “the greatest libel suit in history,” a battle fought between former President Theodore Roosevelt and the leader of the Republican party. Roosevelt , the boisterous and mostly beloved legendary American hero, had accused his former friend and ally, now turned rival, William Barnes of political corruption. The furious Barnes responded by suing Roosevelt for an enormous sum that could have financially devastated him. The spectacle of Roosevelt defending himself in a lawsuit captured the imagination of the nation, and more than fifty newspapers sent reporters to cover the trial. Accounts from inside and outside the courtroom combined with excerpts from the trial transcript give us Roosevelt in his own words and serve as the heart of Theodore Roosevelt for the Defense. This was Roosevelt’s final fight to defend his political legacy, and perhaps regain his fading stature. He spent more than a week on the witness stand, revealing hidden secrets of the American political system, and then endured a merciless cross-examination. Witnesses including a young Franklin D. Roosevelt and a host of well-known political leaders were questioned by two of the most brilliant attorneys in the country. Following the case through court transcripts, news reports, and other primary sources, Dan Abrams and David Fisher present a high-definition picture of the American legal system in a nation standing on the precipice of the Great War, with its former president fighting for the ideals he held dear.
Author: Guy Kawasaki
Publisher: Penguin
ISBN: 9781591842231
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
"Reality Check is Guy Kawasaki's all-In-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.""--BOOK JACKET.
