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Author: William Mazzarella
Publisher: Duke University Press
ISBN: 0822385198
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients. An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
Author: William Mazzarella
Publisher: Duke University Press
ISBN: 0822385198
Category : Business & Economics
Languages : en
Pages : 378
Get Book Here
Book Description
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients. An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
Author: William Mazzarella
Publisher: Duke University Press
ISBN: 9780822331452
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
DIVAn inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity./div
Author: Austin Davis
Publisher: Chronicle Books
ISBN: 1452125023
Category : Fiction
Languages : en
Pages : 320
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Book Description
“A Houston lawyer’s attempt to escape the rat race backfires with hilarious results in Davis’s thoroughly enjoyable debut crime novel” (Publishers Weekly). Reveling in outrageous shenanigans and hilariously off-kilter characters, Shoveling Smoke does for East Texas what Carl Hiaasen’s novels do for South Florida. Burned-out corporate lawyer Clay Parker chucks it all and moves from Houston to a tiny firm in a dusty small town, searching for his lost integrity and a simpler life. Instead, he lands in the middle of a bungled fraud case defending the disreputable and downright nasty Bevo Rasmussen, accused of torching the stables housing his over-insured thoroughbreds. Immediately confronted with corrupt officials, crazed survivalists, an incompetent hit man, an emu, and a naked county clerk, along with an assortment of vengeful wives and great barbecue, Clay discovers that nothing about his case—or in East Texas—is what it seems.
Author: Austin Davis
Publisher: Chronicle Books
ISBN: 9780811849579
Category : Fiction
Languages : en
Pages : 328
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Book Description
Tired of the corporate hassle, burnt-out attorney Clay Parker abondons Houston to set up practice with a small firm in an East Texas town, only to find himself caught up in the middle of a fraud case and defending the nasty Bevo Rasmussen.
Author: William Thomas Stephen Mazzarella
Publisher:
ISBN:
Category :
Languages : en
Pages : 514
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Book Description
Author: Margaret Maron
Publisher:
ISBN: 9781885941152
Category : Detective and mystery stories, American
Languages : en
Pages : 0
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Book Description
Contains twenty-two short mystery stories by Margaret Maron, including selections that feature her recurring characters, Judge Deborah Knott, and Lieutanant Sigrid Harald.
Author: William Mazzarella
Publisher: Duke University Press
ISBN: 0822353881
Category : Social Science
Languages : en
Pages : 297
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Book Description
In the world of globalized media, provocative images trigger culture wars between traditionalists and cosmopolitans, between censors and defenders of free expression. But are images censored because of what they mean, what they do, or what they might become? And must audiences be protected because of what they understand, what they feel, or what they might imagine? At the intersection of anthropology, media studies, and critical theory, Censorium is a pathbreaking analysis of Indian film censorship. The book encompasses two moments of moral panic: the consolidation of the cinema in the 1910s and 1920s, and the global avalanche of images unleashed by liberalization since the early 1990s. Exploring breaks and continuities in film censorship across colonial and postcolonial moments, William Mazzarella argues that the censors' obsessive focus on the unacceptable content of certain images and the unruly behavior of particular audiences displaces a problem that they constantly confront yet cannot directly acknowledge: the volatile relation between mass affect and collective meaning. Grounded in a close analysis of cinema regulation in the world's largest democracy, Censorium ultimately brings light to the elusive foundations of political and cultural sovereignty in mass-mediated societies.
Author: E. Comor
Publisher: Springer
ISBN: 0230582990
Category : Political Science
Languages : en
Pages : 225
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Book Description
This book examines commodity consumption both as an ongoing problem for capital and a complex mediator of the post-Cold War political economy. Comor assesses consumption as a core but contradictory nodal point in contemporary world (dis)order developments arguing that capitalist consumption facilitates efforts to rule through consent.
Author: Guy Kawasaki
Publisher: Penguin
ISBN: 9781591842231
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
"Reality Check is Guy Kawasaki's all-In-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.""--BOOK JACKET.
Author: Adrian Rogers
Publisher: B&H Publishing Group
ISBN: 0805426914
Category : Bibles
Languages : en
Pages : 288
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Book Description
Conducted from a premillennial and pretribulational point of view, this study of the Book of Revelation explores the theme that America ultimately will separate from Israel and what prophetically will happen.
