Seven Keys to Modern Art

Seven Keys to Modern Art PDF Author: Simon Morley
Publisher: National Geographic Books
ISBN: 0500021627
Category : Art
Languages : en
Pages : 0

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Book Description
A liberating approach to interpreting modern and contemporary art, focusing on twenty major artworks from around the world and representing a diversity of styles, mediums, and artists. With modern art’s proclivity for self-expression, originality, and the abstract, great works can often seem indecipherable. This book provides the tools to help interpret the seemingly bizarre and often intimidating aspects of modern and contemporary art by exploring twenty works in terms of seven key perspectives: history, biography, aesthetics, experience, theory, criticism, and the market. Author, artist, and art historian Simon Morley shows how twenty well-known but little-understood works of art can serve as useful gateways not only for understanding each other, but also for appreciating works by the same artists and the wider world of art in general. Morley points to visual and theoretical dimensions of art that are not immediately obvious, reconstructing the perspectives of artists and the context within which works were made. Seven Keys to Modern Art is a liberating approach, offering a highly practical and universally applicable method of art interpretation and appreciation.

Seven Keys to Modern Art

Seven Keys to Modern Art PDF Author: Simon Morley
Publisher: National Geographic Books
ISBN: 0500021627
Category : Art
Languages : en
Pages : 0

Get Book Here

Book Description
A liberating approach to interpreting modern and contemporary art, focusing on twenty major artworks from around the world and representing a diversity of styles, mediums, and artists. With modern art’s proclivity for self-expression, originality, and the abstract, great works can often seem indecipherable. This book provides the tools to help interpret the seemingly bizarre and often intimidating aspects of modern and contemporary art by exploring twenty works in terms of seven key perspectives: history, biography, aesthetics, experience, theory, criticism, and the market. Author, artist, and art historian Simon Morley shows how twenty well-known but little-understood works of art can serve as useful gateways not only for understanding each other, but also for appreciating works by the same artists and the wider world of art in general. Morley points to visual and theoretical dimensions of art that are not immediately obvious, reconstructing the perspectives of artists and the context within which works were made. Seven Keys to Modern Art is a liberating approach, offering a highly practical and universally applicable method of art interpretation and appreciation.

Writing on the Wall

Writing on the Wall PDF Author: Simon Morley
Publisher:
ISBN: 9780500284582
Category : Art
Languages : en
Pages : 224

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Book Description
Now published in paperback, this book is the first systematic study to explore the way in which words have encroached on the visual arts from the late 19th century to the present day. From the Impressionists to contemporary practitioners, Writing on the Wall shows how artists have responded to an environment increasingly saturated with words, and how the mass media has adopted and adapted artistic devices in typography, propaganda and advertising.

The Simple Truth

The Simple Truth PDF Author: Simon Morley
Publisher: Reaktion Books
ISBN: 1789142687
Category : Art
Languages : en
Pages : 394

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Book Description
The monochrome—a single-color work of art—is highly ambiguous. For some it epitomizes purity and is art reduced to its essence. For others it is just a stunt, the proverbial emperor’s new clothes. Why are monochrome works both so admired and such an easy target of scorn? Why does a monochrome look so simple and yet is so challenging to comprehend? And what is it that drives artists to create such works? In this illuminating book, Simon Morley unpacks the meanings of the monochrome as it has developed internationally over the twentieth century to today. In doing so, he also explores how artists have understood what they make, how critics variously interpret it, and how art is encountered by viewers.

The Seven Keys to Managing Strategic Accounts

The Seven Keys to Managing Strategic Accounts PDF Author: Sallie Sherman
Publisher: McGraw Hill Professional
ISBN: 0071436308
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters. Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides: A world-class competency model for strategic account managers Techniques for developing a program to manage and grow "co-destiny" relationships Examples and cases from Honeywell, 3M,and other leading corporations

The Artist's Way

The Artist's Way PDF Author: Julia Cameron
Publisher: Penguin
ISBN: 1101156880
Category : Self-Help
Languages : en
Pages : 295

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Book Description
"With its gentle affirmations, inspirational quotes, fill-in-the-blank lists and tasks — write yourself a thank-you letter, describe yourself at 80, for example — The Artist’s Way proposes an egalitarian view of creativity: Everyone’s got it."—The New York Times "Morning Pages have become a household name, a shorthand for unlocking your creative potential"—Vogue Over four million copies sold! Since its first publication, The Artist's Way phenomena has inspired the genius of Elizabeth Gilbert and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron's novel approach guides readers in uncovering problems areas and pressure points that may be restricting their creative flow and offers techniques to free up any areas where they might be stuck, opening up opportunities for self-growth and self-discovery. The program begins with Cameron’s most vital tools for creative recovery – The Morning Pages, a daily writing ritual of three pages of stream-of-conscious, and The Artist Date, a dedicated block of time to nurture your inner artist. From there, she shares hundreds of exercises, activities, and prompts to help readers thoroughly explore each chapter. She also offers guidance on starting a “Creative Cluster” of fellow artists who will support you in your creative endeavors. A revolutionary program for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life.

7 Keys to Great Paintings

7 Keys to Great Paintings PDF Author: Jane Hofstetter
Publisher: North Light Books
ISBN: 9781581804799
Category : Art
Languages : en
Pages : 128

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Book Description
Provides down-to-earth, lighthearted instructions for developing basic painting design skills, sharing step-by-step demonstrations and game-like tips while placing an emphasis on watercolor techniques.

Modern Painting

Modern Painting PDF Author: Simon Morley
Publisher: Thames & Hudson
ISBN: 0500778760
Category : Art
Languages : en
Pages : 446

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Book Description
While acknowledging the legacy of Herbert Reads classic 1959 study A Concise History of Modern Painting in the World of Art series, academic and artist Simon Morley places the foundation of modern art much earlier than Read, at the emergence of Romanticism and the dawn of the industrial age. Structured loosely chronologically by period, the focus is as much on individual artists as well as movements, with works discussed within a broader context - stylistic, historical, geographical, and gender and ethnic frames - themes that recur throughout the chapters. Generously illustrated, the global and diverse range of artists featured include William Blake, Édouard Manet, Hilma af Klint, Kazimir Malevich, Willem de Kooning, Amrita Sher-Gil, Faith Ringgold, and Kehinde Wiley. This guide also includes an Appendix in the form of questions the reader might like to ask in relation to the artists and the ideas discussed - in order to reconsider the works from a contemporary perspective.

The Art of Gathering

The Art of Gathering PDF Author: Priya Parker
Publisher: Penguin
ISBN: 1594634939
Category : Self-Help
Languages : en
Pages : 322

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Book Description
"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.

Super Strategist

Super Strategist PDF Author: Lesley Bielby
Publisher: Figure 1 Publishing
ISBN: 1773271482
Category : Business & Economics
Languages : en
Pages : 175

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Book Description
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.

The Sublime

The Sublime PDF Author: Philip Shaw
Publisher: Routledge
ISBN: 1134493185
Category : Literary Criticism
Languages : en
Pages : 192

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Book Description
Often labelled as ‘indescribable’, the sublime is a term that has been debated for centuries amongst writers, artists, philosophers and theorists. Usually related to ideas of the great, the awe-inspiring and the overpowering, the sublime has become a complex yet crucial concept in many disciplines. Offering historical overviews and explanations, Philip Shaw looks at: the legacy of the earliest, classical theories of the sublime through the romantic to the postmodern and avant-garde sublimity the major theorists of the sublime such as Kant, Burke, Lyotard, Derrida, Lacan and Zizek, offering critical introductions to each the significance of the concept through a range of literary readings including the Old and New testaments, Homer, Milton and writing from the romantic era how the concept of the sublime has affected other art forms such as painting and film, from abstract expressionism to David Lynch’s neo-noir. This remarkably clear study of what is, in essence, a term which evades definition, is essential reading for students of literature, critical and cultural theory.