Service-Dominant Business Design PDF Download
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Author: Egon Lüftenegger
Publisher: Eindhoven University of Technology
ISBN: 9088918856
Category :
Languages : en
Pages : 195
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Book Description
This dissertation presents tool-supported process for designing Work by Following a Service-Dominant Logic. The tools supported by the design process are the following: The Service-Dominant Strategy Canvas, The Service-Dominant Business Model Radar, the Business Service Composition Blueprint and the Business Services Catalogue.
Author: Egon Lüftenegger
Publisher: Eindhoven University of Technology
ISBN: 9088918856
Category :
Languages : en
Pages : 195
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Book Description
This dissertation presents tool-supported process for designing Work by Following a Service-Dominant Logic. The tools supported by the design process are the following: The Service-Dominant Strategy Canvas, The Service-Dominant Business Model Radar, the Business Service Composition Blueprint and the Business Services Catalogue.
Author: Robert F. Lusch
Publisher: Cambridge University Press
ISBN: 1139952021
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Author: Stephen L. Vargo
Publisher: SAGE
ISBN: 152645548X
Category : Business & Economics
Languages : en
Pages : 801
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Book Description
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
Author: Robert F. Lusch
Publisher: Routledge
ISBN: 1317454642
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Author: Bill Hefley
Publisher: Springer Science & Business Media
ISBN: 0387765786
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Papers in this unique volume were developed from the 2006 conference hosted by IBM, Service Science, Management, and Engineering (SSME) — Education for the 21st Century. The book incorporates a variety of perspectives, informed by an international background in SSME experience and education, including management, business, social science, computer science and engineering. Readers will derive an understanding of education needs and program offerings in SSME.
Author: Marc Stickdorn
Publisher: "O'Reilly Media, Inc."
ISBN: 1491927135
Category : Business & Economics
Languages : en
Pages : 1156
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Book Description
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Author: Alexander Maedche
Publisher: Springer
ISBN: 3319591444
Category : Computers
Languages : en
Pages : 496
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Book Description
This book constitutes the proceedings of the 12th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2017, held in May/June 2017 in Karlsruhe, Germany. The 25 full and 11 short papers presented in this volume were carefully reviewed and selected from 66 full and 19 short papers. The contributions are organized in topical sections named: DSR in business process management; DSR in human computer interaction; DSR in data science and business analytics; DSR in service science; methodological contributions; domain-specific DSR applications; emerging themes and new ideas; and products and prototypes.
Author: Satu Miettinen
Publisher: Routledge
ISBN: 1317181743
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
Service design has established itself as a practice that enables industries to design and deliver their services with a human-centred approach. It creates a contextual and cultural understanding that offers opportunities for new service solutions, improving the user experience and customer satisfaction. With contributions from leading names in the field of service design from both academia and international, professional practice, An Introduction to Industrial Service Design is engaging yet practical and accessible. Case studies from leading companies such as ABB, Autodesk, Kone and Volkswagen enable readers to connect academic research with practical company applications, helping them to understand the basic processes and essential concepts. This book illustrates the role of the service designer in an industrial company, and highlights not only the value of customer experience, but also the value of employee experience in creating competitive services and value propositions. This human-centred approach brings about new innovations. This book will be of benefit to engineers, designers, businesses and communication experts working in industry, as well as to students who are interested in service development.
Author: Schahram Dustdar
Publisher: Springer
ISBN: 3319240722
Category : Computers
Languages : en
Pages : 273
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Book Description
Infotext: This book constitutes the refereed proceedings of the 4th European Conference on Service-Oriented and Cloud computing, ESOCC 2015, held in Taormina, Sicily, Italy, in September 2015. The 13 research papers, three industry papers, and two work-in-progress papers presented were carefully reviewed and selected from 48 submissions. The papers are organized in topical sections on cloud technology, service composition, software development and cloud technology, cloud computing, and industry track.
Author: Luis M. Camarinha-Matos
Publisher: Springer
ISBN: 3642327753
Category : Computers
Languages : en
Pages : 679
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Book Description
This book constitutes the refereed proceedings of the 13th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2012, held in Bournemouth, UK, in October 2012. The 61 revised papers presented were carefully selected from numerous submissions. They provide a comprehensive overview of identified challenges and recent advances in various collaborative network (CN) domains and their applications with a particular focus on the Internet of Services. The papers are organized in topical sections on service enhanced products; service composition; collaborative ecosystems; platform requirements; cloud-based support; colllaborative business frameworks; service design; e-governance; collaboration in traditional sectors; collaboration motivators; virtual organization breeding environments; collaboration spaces; designing collaborative networks; cost, benefits and performance; identification of patterns; co-innovation and competitiveness; collaborative behavior models; and risks, governance, trust.
