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Author: Stefan Szczelkun
Publisher: Stefan Szczelkun
ISBN: 1870736109
Category : Art
Languages : en
Pages : 184
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Book Description
Author: Stefan Szczelkun
Publisher: Stefan Szczelkun
ISBN: 1870736109
Category : Art
Languages : en
Pages : 184
Get Book Here
Book Description
Author: Bernd H. Schmitt
Publisher: Simon and Schuster
ISBN: 0743219511
Category : Business & Economics
Languages : en
Pages : 447
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Book Description
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
Author: Seth J. Gillihan
Publisher: Hachette UK
ISBN: 152933649X
Category : Psychology
Languages : en
Pages : 199
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Book Description
TEN SIMPLE STRATEGIES TO MANAGE ANXIETY, DEPRESSION, WORRY AND OTHER COMMON MENTAL HEALTH CONCERNS. Cognitive behavioural therapy is a proven form of psychotherapy that is often the first-line of treatment recommended for managing depression, anxiety, worry, and other common issues. Cognitive Behavioural Therapy Made Simple delivers a simplified approach to learning the most essential parts of cognitive behavioural therapy and applying them to your life. Written by licensed psychologist and bestselling author Seth Gillihan, Cognitive Behavioural Therapy Made Simple replaces workbook pages and technical language with quick and highly accessible cognitive behavioural therapy strategies that can be used on an as-needed basis. Presented with simple and straightforward language, Cognitive Behavioural Therapy Made Simple encourages readers to succeed with: - Practical explanations of 10 essential CBT principles: such as challenging negative thought patterns, behavioural activation, and overcoming procrastination, organized in a similar structure to in-person cognitive behavioural therapy - Supportive guidance: for creating goals and outlining strategies to help yourself meet them - Helpful self-evaluation sections: to help you track your progress and reflect on what you've learned using cognitive behavioural therapy For people who are interested in realizing the proven benefits of CBT, Cognitive Behavioural Therapy Made Simple is a vital resource that will promote personal growth as you overcome challenges and improve your wellbeing.
Author: Janet Vertesi
Publisher: University of Chicago Press
ISBN: 022615601X
Category : Science
Languages : en
Pages : 331
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Book Description
In the years since the Mars Exploration Rover Spirit and Opportunity first began transmitting images from the surface of Mars, we have become familiar with the harsh, rocky, rusty-red Martian landscape. But those images are much less straightforward than they may seem to a layperson: each one is the result of a complicated set of decisions and processes involving the large team behind the Rovers. With Seeing Like a Rover, Janet Vertesi takes us behind the scenes to reveal the work that goes into creating our knowledge of Mars. Every photograph that the Rovers take, she shows, must be processed, manipulated, and interpreted—and all that comes after team members negotiate with each other about what they should even be taking photographs of in the first place. Vertesi’s account of the inspiringly successful Rover project reveals science in action, a world where digital processing uncovers scientific truths, where images are used to craft consensus, and where team members develop an uncanny intimacy with the sensory apparatus of a robot that is millions of miles away. Ultimately, Vertesi shows, every image taken by the Mars Rovers is not merely a picture of Mars—it’s a portrait of the whole Rover team, as well.
Author: Stephen W. Collins
Publisher: Steve Collins
ISBN: 0007102364
Category : Health & Fitness
Languages : en
Pages : 131
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Book Description
As the newspapers and television constantly remind us, violent crime is on the increase, violence that can strike at you anywhere and at any time - on holiday, at work, on nights' out or during any one of a thousand everyday situations. But even if you are confronted by the unthinkable, you don't have to become a victim. This important new book shows you how you can protect yourself regardless of your age, sex or level of fitness by using the simple but effective REACT formula: R: Recognise E: Evaluate A: Alternatives C: Concentrate T: Terminate Using clear and concise step-by-step instructions, reinforced with many illustrations and diagrams, each of these five basic principles is expanded and explained in such a way that they quickly become 'second nature'. Following this sequence in any circumstance will allow you to recognise potential threats, decide on the best form of action to take and equip you carry to this through. While The R.E.A.C.T. Self defence System does concentrate on a dozen or so straightforward but effective self-protection combat techniques, it is not just another self-defence book, full of impractical or ineffective martial arts routines. What it does is heighten your perception of danger, letting you understand what could be happening to you and enables you to do something about it before it does.
Author: STEFAN. SZCZELKUN
Publisher:
ISBN: 9781870736121
Category :
Languages : en
Pages : 206
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Book Description
This is a new colour edition of a collection of exercises previously available through IngramSpark. The book is really about rethinking the basis of human culture with a view to evolving a more rational and global culture arising from play with the basic faculties that we all share as humans.
Author: Central Books Limited
Publisher: Stefan Szczelkun
ISBN: 9781870736091
Category :
Languages : en
Pages : 204
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Book Description
Sense Think Act will find wide appeal as a retro-styled exercise book, illustrated from Szczelkun's research notebooks. There is much to delight and challenge readers. 200 or so exercises allow the reader to experience elements of sensing, thinking and acting. Behind this practice is an idea of cultural renewal starting from basic human abilities
Author: Rolf Pfeifer
Publisher: MIT Press
ISBN: 9780262250795
Category : Computers
Languages : en
Pages : 724
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Book Description
The book includes all the background material required to understand the principles underlying intelligence, as well as enough detailed information on intelligent robotics and simulated agents so readers can begin experiments and projects on their own. By the mid-1980s researchers from artificial intelligence, computer science, brain and cognitive science, and psychology realized that the idea of computers as intelligent machines was inappropriate. The brain does not run "programs"; it does something entirely different. But what? Evolutionary theory says that the brain has evolved not to do mathematical proofs but to control our behavior, to ensure our survival. Researchers now agree that intelligence always manifests itself in behavior—thus it is behavior that we must understand. An exciting new field has grown around the study of behavior-based intelligence, also known as embodied cognitive science, "new AI," and "behavior-based AI." This book provides a systematic introduction to this new way of thinking. After discussing concepts and approaches such as subsumption architecture, Braitenberg vehicles, evolutionary robotics, artificial life, self-organization, and learning, the authors derive a set of principles and a coherent framework for the study of naturally and artificially intelligent systems, or autonomous agents. This framework is based on a synthetic methodology whose goal is understanding by designing and building. The book includes all the background material required to understand the principles underlying intelligence, as well as enough detailed information on intelligent robotics and simulated agents so readers can begin experiments and projects on their own. The reader is guided through a series of case studies that illustrate the design principles of embodied cognitive science.
Author: Jamie Foxx
Publisher: Grand Central Publishing
ISBN: 1538703297
Category : Biography & Autobiography
Languages : en
Pages : 229
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Book Description
From Academy Award-winning multi-talent Jamie Foxx, a hilariously candid look at the joys and pitfalls of being the father of two daughters. Jamie Foxx has won an Academy Award and a Grammy Award, laughed with sitting presidents, and partied with the biggest names in hip-hop. But he is most proud of his role as father to two very independent young women, Corinne and Anelise. Jamie might not always know what he’s doing when it comes to raising girls—especially when they talk to him about TikTok (PlikPlok?) and don’t share his enthusiasm for flashy Rolls Royces—but he does his best to show up for them every single day. Luckily, he has a strong example to follow: his beloved late grandmother, Estelle Marie Talley. Jamie learned everything he knows about parenting from the fierce woman who raised him: As he puts it, she’s “Madea before Tyler Perry put on the pumps and the gray wig.” In Act Like You Got Some Sense—a title inspired by Estelle—Jamie shares up close and personal stories about the tough love and old-school values he learned growing up in the small town of Terrell, Texas; his early days trying to make it in Hollywood; the joys and challenges of achieving stardom; and how each phase of his life shaped his parenting journey. Hilarious, poignant, and always brutally honest, this is Jamie Foxx like we’ve never seen him before.
Author: Chi N Thai
Publisher:
ISBN: 9780999391815
Category :
Languages : en
Pages : 204
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Book Description
The DREAM II(TM) (School Set) programmable robotic kit was released by ROBOTIS(R) in Spring 2018 for the USA market with a cost around $220 US. It is recommended for users at age 8 or older. It comes with instructions to build 23 programmable robot examples and it can be interfaced with two free popular programming tools: 1) The first interface uses a ROBOTIS tool called TASK(TM) which can generate machine code that runs on the robot controller CM-150 allowing it to interact with its built-in NIR sensors and miniature speaker, along with a variety of external actuators and sensors. These TASK codes can be developed on MS Windows(R) platforms or on iOS(R) and Android(R) mobile devices, and they can be deployed via USB (wired) or Bluetooth(R). 2) The second interface uses the Off-Line version of MIT's SCRATCH(R) 2 software to combine the power and multimedia services of a Windows PC with a direct control of the robot controller CM-150 via USB (wired) or Bluetooth and a helper application named R]SCRATCH, provided by ROBOTIS. This book is for you if you are a young robotics enthusiast looking at achieving on your own a firm foundation in robotics design and programming, or if you are an adult investigating the possible use of the DREAM II School Set to help children learn about robotics programming and design. This book will show that this kit can be quite a versatile tool to introduce students from 8 to 12 years old to fundamental concepts in several areas: mechanical design, computer programming, robot control, inter-device commu-nications and multimedia programming for richer story telling. This book consists of 6 chapters: 1) Chapter 1 presents an overview of the DREAM II system and its relationship with the SMART III system. The Sense-Think-Act paradigm used in developing the contents of this book is also described in this chapter. 2) Chapter 2 describes the hardware and software capabilities of the complete DREAM II system and shows how to get started with the School Set on Windows PCs as well as on Mobile Devices. This chapter also shows how to use the ROBOTIS MANAGER software tool using a basic wheeled robot design. 3) Chapter 3 is a substantial chapter providing a gradual but in-depth tutorial about applications of the R+TASK software tool using three robot designs - "Avoider/Follower," "TriCycle" and "Dowel Scanner." Topics included autonomous-behavior and remote-control algorithms, communications and audio programming techniques. PC and Mobile uses of the TASK tool are developed in this chapter. 4) Chapter 4 is also another substantial chapter mirroring the instructional approach and topics devel-oped in Chapter 3 but now using the R+SCRATCH/SCRATCH 2 tool chain and its multimedia and event programming features. 5) Chapter 5 presents mechanical design concepts inherent in the mechanical components provided in Level 1 of the "complete" DREAM II system (i.e. non-programmable), with the goal of helping students understand the mechanical design concepts represented in the provided Level 1 example robots and be creative in their own robot designs by showcasing additional mechanical concepts and robot designs. 6) Chapter 6 provides a closer look at select programmable robots provided in the School Set (i.e. Levels 2 and 3) to explain their hardware/software features and to offer suggestions to expand some selected robots beyond their original designs or solutions. This book also provides appropriate source codes and tutorial videos (via YouTube(R)) to illustrate the presented concepts, along with review questions to help students master learned materials. Please visit www.cntrobotics.com/dreambook for access options to the source codes and tutorial videos.
