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Author: Andrea R. Jain
Publisher: Oxford University Press, USA
ISBN: 019939024X
Category : Health & Fitness
Languages : en
Pages : 265
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Book Description
Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today.
Author: Andrea R. Jain
Publisher: Oxford University Press, USA
ISBN: 019939024X
Category : Health & Fitness
Languages : en
Pages : 265
Get Book Here
Book Description
Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today.
Author: Andrea R. Jain
Publisher:
ISBN: 0190888628
Category : Psychology
Languages : en
Pages : 225
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Book Description
Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. "Personal growth," "self-care," and "transformation" are all tropes in the narrative of the spiritual identity Jain is concerned with. This "spirituality" is usually depicted as firmly countercultural: the term "alternative" (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story. The heart of the book includes sophisticated analyses of: two politically divergent but equally entrepreneurial and global-capitalist yoga gurus; "athleisure apparel" corporations, such as lululemon, that successfully market consumer goods as a purchased commitment to social justice; and therapeutically-focused applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke that person in the first place. Many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge the problems of neoliberal capitalism and in fact subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is colonized.
Author: Christina Sell
Publisher: SCB Distributors
ISBN: 1935387413
Category : Health & Fitness
Languages : en
Pages : 239
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Book Description
With the freshness of a memoir, author and yoga teacher Christina Sell draws upon her first visit to an extraordinary temple in southern India to present basic principles of yoga. Beyond the ordinary aims of yoga as a means of stretching and strengthening, or even for being happier or more centered, My Body is a Temple is an instruction manual for dedicating oneself to a life of the spirit, in and through the vehicle of the human body. The body as a temple is a common metaphor within many spiritual traditions. In this book, Christina Sell delves into the “how” and “why” of this widely accepted comparison. My Body Is a Temple will encourage readers to listen to and honor the body; and to enter more fully into their everyday lives to see that each activity contains a Divine blueprint for success. It will help any yoga student to reclaim the raw materials and energy, always already present, to build his or her body as a temple-to provide refuge and sanctuary for themselves and inspiration for others. While the author’s tradition is that of Anusara Yoga, a strongly heart-centered approach, the book is written for any hatha yoga aspirant or practitioner. Her commitment is to traditional yogic practices and ideals, without being rigid. My Body Is a Temple is a vital and realistic treatment about the process of human change and transformation. Beyond Fitness ... Yoga is a Means of Self-Honoring and Spiritual Transformation This book will be well-used by both students and teachers of yoga. It should be included in all yoga and fitness centers and in popular library collections.
Author: Claire Dederer
Publisher: Bloomsbury Publishing
ISBN: 1408822040
Category : Biography & Autobiography
Languages : en
Pages : 347
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Book Description
Witty and heartfelt, clear-sighted and irreverent, Poser is the book that sane, sensible and intelligent mothers around the world have been waiting for
Author: Ava Taylor
Publisher: Human Kinetics
ISBN: 1718207913
Category : Health & Fitness
Languages : en
Pages : 257
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Book Description
The truth is, being a yoga business owner isn’t easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner—without having to learn everything the hard way. In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today’s environment. Learn what works—and what doesn’t—and apply the insights to your own business and philosophy. You’ll find “homework activities” in each chapter, supplemented with 36 downloadable and customizable business forms available online, to guide you through the process of reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity; defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise; building a business plan by clarifying your dreams and setting your goals; refining your message by mastering consistent and courageous marketing; implementing your plan by creating connections and identifying strategies; and getting it done by knowing how to be the boss you need to be. Create the business you’ve always dreamed of with Your Yoga Business. It is your road map to success. Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam. Note: A code for accessing HKPropel is included with this ebook.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 184
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Book Description
For more than 30 years, Yoga Journal has been helping readers achieve the balance and well-being they seek in their everyday lives. With every issue,Yoga Journal strives to inform and empower readers to make lifestyle choices that are healthy for their bodies and minds. We are dedicated to providing in-depth, thoughtful editorial on topics such as yoga, food, nutrition, fitness, wellness, travel, and fashion and beauty.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
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Book Description
For more than 30 years, Yoga Journal has been helping readers achieve the balance and well-being they seek in their everyday lives. With every issue,Yoga Journal strives to inform and empower readers to make lifestyle choices that are healthy for their bodies and minds. We are dedicated to providing in-depth, thoughtful editorial on topics such as yoga, food, nutrition, fitness, wellness, travel, and fashion and beauty.
Author: Alistair Shearer
Publisher: Oxford University Press
ISBN: 1787383725
Category : History
Languages : en
Pages :
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Book Description
How did an ancient Indian spiritual discipline turn into a $20+ billion-a-year mainstay of the global wellness industry? What happened along yoga's winding path from the caves and forests of the sages to the gyms, hospitals and village halls of the modern West? This comprehensive history sets yoga in its global cultural context for the first time. It leads us on a fascinating journey across the world, from arcane religious rituals and medieval body-magic, through muscular Christianity and the British Raj, to the Indian nationalist movement and the arrival of yoga in the twentieth-century West. We discover how the practice reached its present-day ubiquity and how it became embedded in powerful social currents shaping the world's future, such as feminism, digital media, celebrity culture, the stress pandemic and the quest for an authentic identity in the face of unprecedented change. Shearer's revealing history boasts a colorful cast of characters past and present, who tell an engaging tale of scholars and scandal, science and spirit, wisdom and waywardness. This is the untold story of yoga, warts and all.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
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Book Description
For more than 30 years, Yoga Journal has been helping readers achieve the balance and well-being they seek in their everyday lives. With every issue,Yoga Journal strives to inform and empower readers to make lifestyle choices that are healthy for their bodies and minds. We are dedicated to providing in-depth, thoughtful editorial on topics such as yoga, food, nutrition, fitness, wellness, travel, and fashion and beauty.
Author: Niamh Daly
Publisher: Human Kinetics
ISBN: 1718236948
Category : Health & Fitness
Languages : en
Pages : 265
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Book Description
In recent years there has been a surge in awareness surrounding the challenges experienced by menopausal women, along with impassioned calls for more specialized support from health and wellness professionals. In Yoga for Menopause and Beyond, author Niamh Daly shares how yoga teachers can help answer these calls. Written in an open and heartfelt conversational style, this book is a reimagining of yoga viewed through the lens of menopause. It will help you understand which elements of yoga are already ideal, what may be unhelpful, and what you might add to support symptom relief, health, and self-esteem. Daly addresses topics such as biochemical, physical, social, and emotional impacts of menopause; specific physiological effects that necessitate a changed approach to asana; changes to the nervous system that influence what practices we choose; changing health risks and how the benefits of yoga can help reduce these risks; using movement for comfort and pleasure through somatics and instinctual movement; reconsidering your language to be inclusive of the broad array of possible experiences, including trauma sensitivity; incorporating what you learn into a class or workshop; empowering women through knowledge and recommendations; research and the importance of transparency in offering yoga tools for menopause; and practical advice, for within a class and outside, including sections on nutrition and medical options. Yoga for Menopause and Beyond is the ideal guide for anyone wishing to create a relevant and supportive yoga practice for women as they journey through menopause and into the postmenopause years.
