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Author:
Publisher: DIANE Publishing
ISBN: 9780788103582
Category : Technology & Engineering
Languages : en
Pages : 48
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Book Description
Designed to promote a better understanding of NASA's interests and the process of doing business with NASA. Covers: the procurement process, marketing your capabilities, special assistance programs, NASA field installations, sources of additional help, and more. Color photos.
Author:
Publisher: DIANE Publishing
ISBN: 9780788103582
Category : Technology & Engineering
Languages : en
Pages : 48
Get Book Here
Book Description
Designed to promote a better understanding of NASA's interests and the process of doing business with NASA. Covers: the procurement process, marketing your capabilities, special assistance programs, NASA field installations, sources of additional help, and more. Color photos.
Author: United States. National Aeronautics and Space Administration
Publisher:
ISBN:
Category :
Languages : en
Pages : 60
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Book Description
Author: David Meerman Scott
Publisher: MIT Press
ISBN: 0262026961
Category : Science
Languages : en
Pages : 145
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Book Description
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Author:
Publisher:
ISBN:
Category : Government contractors
Languages : en
Pages : 100
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Book Description
Author: Piers Bizony
Publisher: Motorbooks International
ISBN: 0760368074
Category : Art
Languages : en
Pages : 194
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Book Description
Formed in 1958, NASA has long maintained a department of visual artists to depict the concepts and technologies created in humankind's quest to explore the final frontier. Culled from a carefully chosen reserve of approximately 3,000 files deep in the NASA archives, the 200 artworks presented in this large-format edition provide a glimpse of NASA history like no other. *A 2021 Locus Award Winner* From space suits to capsules, from landing modules to the Space Shuttle, the International Space Station, and more recent concepts for space planes, The Art of NASA presents 60 years of American space exploration in an unprecedented fashion. All the landmark early missions are represented in detail--Gemini, Mercury, Apollo--as are post-Space Race accomplishments, like the mission to Mars and other deep-space explorations. The insightful text relates the wonderful stories associated with the art. For instance, the incredibly rare early Apollo illustrations show how Apollo might have looked if the landing module had never been developed. Black-and-white Gemini drawings illustrate how the massive NASA art department did its stuff with ink pen and rubdown Letraset textures. Cross-sections of the Apollo-Soyuz Test Project docking adapter reveal Russian sensitivity about US "male" probes "penetrating" their spacecraft, thus the androgynous "adapter" now used universally in space. International Space Station cutaways show how huge the original plan was, but also what was retained. Every picture in The Art of NASA tells a special story. This collection of the rarest of the rare is not only a unique view of NASA history--it's a fascinating look at the art of illustration, the development of now-familiar technologies, and a glimpse of what the space program might have looked like.
Author: Jeffrey Manber
Publisher: Apogee Books
ISBN: 9781926592084
Category : History
Languages : en
Pages : 0
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Book Description
For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, warts and all. How the door to Russia's long hidden space pro-gram was opened during the era of Soviet perestroika, the political struggle on the signing of the first contract between the Russians and NASA, the push to change space station Freedom into a co-operative venture, the willingness of the Russians to use free markets against the wishes of NASA and how the Russian space station Mir became a commercial platform, are all told in a relaxed and engaging style by the author, who is the only American ever to work within the Russian space program. The book chronicles the author's 14 year journey to use Russian assets to strengthen the American space program. Included is the behind-the-scenes of signing Dennis Tito, working with entertainment icons like James Cameron and Mark Burnett and the electrifying ride that was MirCorp. The book discusses the boycott organised by NASA to prevent MirCorp's success and the drama behind the world's only commercial manned expedition that sent two men to the Mirspace station for over two months, with no government funding. It is a tale of strong characters. Readers are given a front-row seat on the decade-long clash between the Russian chief Yuri Semenov and NASA's Dan Goldin, a paradoxical battle that saw the Russians embracing American open markets and NASA clinging to the Cold War model for space exploration.
Author: Michael D. Leinbach
Publisher: Simon and Schuster
ISBN: 1628728523
Category : Science
Languages : en
Pages : 454
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Book Description
Voted the Best Space Book of 2018 by the Space Hipsters The dramatic inside story of the epic search and recovery operation after the Columbia space shuttle disaster. On February 1, 2003, Columbia disintegrated on reentry before the nation’s eyes, and all seven astronauts aboard were lost. Author Mike Leinbach, Launch Director of the space shuttle program at NASA’s John F. Kennedy Space Center was a key leader in the search and recovery effort as NASA, FEMA, the FBI, the US Forest Service, and dozens more federal, state, and local agencies combed an area of rural east Texas the size of Rhode Island for every piece of the shuttle and her crew they could find. Assisted by hundreds of volunteers, it would become the largest ground search operation in US history. This comprehensive account is told in four parts: Parallel Confusion Courage, Compassion, and Commitment Picking Up the Pieces A Bittersweet Victory For the first time, here is the definitive inside story of the Columbia disaster and recovery and the inspiring message it ultimately holds. In the aftermath of tragedy, people and communities came together to help bring home the remains of the crew and nearly 40 percent of shuttle, an effort that was instrumental in piecing together what happened so the shuttle program could return to flight and complete the International Space Station. Bringing Columbia Home shares the deeply personal stories that emerged as NASA employees looked for lost colleagues and searchers overcame immense physical, logistical, and emotional challenges and worked together to accomplish the impossible. Featuring a foreword and epilogue by astronauts Robert Crippen and Eileen Collins, and dedicated to the astronauts and recovery search persons who lost their lives, this is an incredible, compelling narrative about the best of humanity in the darkest of times and about how a failure at the pinnacle of human achievement became a story of cooperation and hope.
Author: Terry Virts
Publisher: Workman Publishing Company
ISBN: 1523512040
Category : Science
Languages : en
Pages : 400
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Book Description
"There's something intriguing to be learned on practically every page... [How to Astronaut] captures the details of an extraordinary job and turns even the mundane aspects of space travel into something fascinating."––Publishers Weekly Ride shotgun on a trip to space with astronaut Terry Virts. A born storyteller with a gift for the surprising turn of phrase and eye for the perfect you-are-there details, he captures all the highs, lows, humor, and wonder of an experience few will ever know firsthand. Featuring stories covering survival training, space shuttle emergencies, bad bosses, the art of putting on a spacesuit, time travel, and much more!
Author: William David Compton
Publisher: Courier Corporation
ISBN: 0486264343
Category : Science
Languages : en
Pages : 466
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Book Description
The official record of America's first space station, this book from the NASA History Series chronicles the Skylab program from its planning during the 1960s through its 1973 launch and 1979 conclusion. Definitive accounts examine the project's achievements as well as its use of discoveries and technology developed during the Apollo program. 1983 edition.
Author: United States. Congress. Senate. Committee on Aeronautical and Space Sciences
Publisher:
ISBN:
Category :
Languages : en
Pages : 786
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Book Description
