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Author: Will B. Mackintosh
Publisher: NYU Press
ISBN: 1479826170
Category : History
Languages : en
Pages : 253
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Book Description
A fascinating journey through the origins of American tourism In the early nineteenth century, thanks to a booming transportation industry, Americans began to journey away from home simply for the sake of traveling, giving rise to a new cultural phenomenon —the tourist. In Selling the Sights, Will B. Mackintosh describes the origins and cultural significance of this new type of traveler and the moment in time when the emerging American market economy began to reshape the availability of geographical knowledge, the material conditions of travel, and the variety of destinations that sought to profit from visitors with money to spend. Entrepreneurs began to transform the critical steps of travel—deciding where to go and how to get there—into commodities that could be produced in volume and sold to a marketplace of consumers. The identities of Americans prosperous enough to afford such commodities were fundamentally changed as they came to define themselves through the consumption of experiences. Mackintosh ultimately demonstrates that the cultural values and market forces surrounding tourism in the early nineteenth century continue to shape our experience of travel to this day.
Author: Will B. Mackintosh
Publisher: NYU Press
ISBN: 1479826170
Category : History
Languages : en
Pages : 253
Get Book Here
Book Description
A fascinating journey through the origins of American tourism In the early nineteenth century, thanks to a booming transportation industry, Americans began to journey away from home simply for the sake of traveling, giving rise to a new cultural phenomenon —the tourist. In Selling the Sights, Will B. Mackintosh describes the origins and cultural significance of this new type of traveler and the moment in time when the emerging American market economy began to reshape the availability of geographical knowledge, the material conditions of travel, and the variety of destinations that sought to profit from visitors with money to spend. Entrepreneurs began to transform the critical steps of travel—deciding where to go and how to get there—into commodities that could be produced in volume and sold to a marketplace of consumers. The identities of Americans prosperous enough to afford such commodities were fundamentally changed as they came to define themselves through the consumption of experiences. Mackintosh ultimately demonstrates that the cultural values and market forces surrounding tourism in the early nineteenth century continue to shape our experience of travel to this day.
Author: Tom Gunn
Publisher: Naval Institute Press
ISBN: 1612514154
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
In 1975, Tom Gunn had a life-altering career change when he went from an eight-year stint as staff lawyer with the U. S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. Gunn knew a lot about military appropriations and classified developments; he knew almost nothing about marketing, which may have been the most important attribute he brought to the job. Over the next 22 years, Gunn and the team he assembled and organized, developed a process for strategic selling and marketing that delivered $250 billion in sales of military and commercial aircraft, missiles, space systems, and logistic support, against strong and at times cut-throat domestic and international competition.Gunn Sights is both the story of that success and a handbook for anyone---experienced or neophyte---who wants to learn about high-powered selling, about assessing the competition and understanding the customer, and about using a defined process to shape strategic planning.Gunn details that process step-by-step, outlines cultural traps overseas and political realities at home, and makes his points in selected case studies---including what a Congressional opponent of a pending sale once called “the most sophisticated and far-reaching campaign to promote a sophisticated arms transfer that I’ve ever seen . . .” This is a business book about strategic selling and marketing, drawn from the experiences of Gunn and his associates, that takes one behind the scenes to see how deals are made in the aerospace industry.
Author: John McElwee
Publisher: Paladin Communications
ISBN: 0998376345
Category : Performing Arts
Languages : en
Pages : 887
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Book Description
Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, the book dissects the psyche of the American movie-going public and the advertisers seeking to push just the right buttons.
Author: Jim Kasper
Publisher: McGraw Hill Professional
ISBN: 0071406255
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
The first book on short cycle sellingthe fast-track route to a higher closing ratio Sales professionals today waste untold hours worrying about identifying, tracking, and timing their sales cycles. In Short Cycle Selling, author Jim Kasper trains his sights on the only important concept and goal in sales cyclesshortening them. He walks professionals point-by-point through the series of steps that constitute the sales cyclefrom identifying prospects to negotiating and closingand at each step shows how to streamline the process. Short Cycle Selling is the first book to deal specifically with proven techniques that condense the time from prospecting to closing, while taking advantage of today's most innovative concepts in selling skills and E-technology. Packed with case studies and actual examples of short cycle selling successand techniques that were field tested on clients from Amoco and Pentax to Wells Fargo Bankthis hands-on book reveals how to: Land more accounts Achieve greater sales volumes Generate greater sales income and satisfaction
Author: Dan Ozzi
Publisher: Mariner Books
ISBN: 0358244307
Category : Biography & Autobiography
Languages : en
Pages : 429
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Book Description
A raucous history of punk, emo, and hardcore's growing pains during the commercial boom of the early 90s and mid-aughts, following eleven bands as they "sell out" and find mainstream fame, or break beneath the weight of it all
Author: John Delaney
Publisher: Wizards of the Coast
ISBN: 0786966475
Category : Fiction
Languages : en
Pages : 246
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Book Description
Returning to the popular world of Dominaria for the first time in years, the Time Spiral Cycle centers on Teferi Planeswalker, a well-loved character with a rich history in Magic: The Gathering. This title also features appearances of many other beloved characters who will be easily recognized by readers and fans alike. As with previous Magic titles, Future Sight previews the latest Magic card set release by giving readers the first look at what will be coming out in the set.
Author: Bill Thorness
Publisher: Mountaineers Books
ISBN: 1594859876
Category : Sports & Recreation
Languages : en
Pages : 341
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Book Description
• Covers the entire 2,000-mile route from Canada to Mexico, including alternate and side-route options • Information on lodging, camping, loading the bike, safe cycling, road conditions, weather, and more The Pacific Coast route is the most popular bike touring route in the U.S., according to Mountaineers Books’ non-profit partner, the Adventure Cycling Association. And for 33 years, our very own Bicycling the Pacific Coast was the most popular guidebook to this venerable route—until now! Cycling the Pacific Coast continues the trusted legacy with an all-new, completely re-ridden, and fully comprehensive guidebook from Bill Thorness, featuring the most current, up-to-date beta on this amazing route. Cycling the Pacific Coast is organized in five sections—Washington, Oregon, Northern California, Central California, and Southern California—and is useful to riders who plan to do the trip as one epic ride, or break it up to peddle sections at a time. Features include: • Suggested itineraries for the entire ride, or for one- and two-week trips • Logistics for getting to/from ride sections • Airport and train-station connections in all major cities (Vancouver, Seattle, Portland, San Francisco, Los Angeles, and San Diego) • Alternate routes to take on Vancouver Island (Canada), Washington’s Olympic Peninsula, and Northern California’s “Lost Coast” • Interesting and fun side trip destinations in 5 cities, on 2 islands, and in 2 wine country regions New bike tourers will find equipment information, packing advice, and safety tips, among other helpful trip suggestions. And all riders will find the guidance to experience the trip of a lifetime.
Author:
Publisher:
ISBN:
Category : Travel
Languages : en
Pages : 392
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Book Description
Includes index.
Author: Donald Moine
Publisher: Penguin
ISBN: 1101663103
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.
Author: Elizabeth Swenson
Publisher: Abrams
ISBN: 164170540X
Category : Family & Relationships
Languages : en
Pages : 214
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Book Description
Being a mom is HARD—don’t let anyone tell you otherwise. The first few months (or let’s be real, 18 years) after bringing a new baby home can be tiring and messy. Mothers need encouragement, inspiration, and a good laugh. You Got This, Mama!: From Boobs to Blowouts, a Survival Guide for New Mothers is a visual guide to new motherhood with illustrated quotes, hilarious infographics, and encouraging thoughts to power new moms through another day. Real, honest, and beautifully designed, this is the guide for moms that we didn’t know we needed.
