Selling the Fountain of Youth

Selling the Fountain of Youth PDF Author: Arlene Weintraub
Publisher: Basic Books
ISBN: 0465021336
Category : Social Science
Languages : en
Pages : 258

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Book Description
The beauty industry -- which once revolved around creams and powders, subtle agents to enhance beauty -- has become the anti-aging industry, overrun with steroids, human growth hormone injections, and "bio-identical" hormones -- all promoted as "cures"; for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy, from celebrity enthusiasts like Suzanne Somers and Oprah to the self-medicating doctors who run chains of rejuvenation centers, all claiming that we deserve to be forever young -- and promising to show us how. Weintraub reveals the shady practices that run rampant when junk science and dubious marketing meet consumer choice. She shows for the remarkable economic and cultural impact of anti-aging medicine, on the patients who partake and on the rest of us. It's not a pretty story, but Weintraub tells us everything we need to know to avoid being duped by this billion-dollar -- and dangerous -- hoax.

Selling the Fountain of Youth

Selling the Fountain of Youth PDF Author: Arlene Weintraub
Publisher: Basic Books
ISBN: 0465021336
Category : Social Science
Languages : en
Pages : 258

Get Book Here

Book Description
The beauty industry -- which once revolved around creams and powders, subtle agents to enhance beauty -- has become the anti-aging industry, overrun with steroids, human growth hormone injections, and "bio-identical" hormones -- all promoted as "cures"; for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy, from celebrity enthusiasts like Suzanne Somers and Oprah to the self-medicating doctors who run chains of rejuvenation centers, all claiming that we deserve to be forever young -- and promising to show us how. Weintraub reveals the shady practices that run rampant when junk science and dubious marketing meet consumer choice. She shows for the remarkable economic and cultural impact of anti-aging medicine, on the patients who partake and on the rest of us. It's not a pretty story, but Weintraub tells us everything we need to know to avoid being duped by this billion-dollar -- and dangerous -- hoax.

Fountain of Youth

Fountain of Youth PDF Author: David F. Power
Publisher: America Star Books
ISBN: 163249342X
Category : Fiction
Languages : en
Pages : 208

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Book Description
What if a drug was discovered that could slow down and possibly even reverse the signs of aging in humans? What if people could suddenly look and feel young, vital and healthy into their nineties and beyond? What level of side-effects would be acceptable to reap the benefits of such a drug? Fountain of Youth is an exciting medical/detective thriller that poses these questions. After a beautiful, but emotionally scarred, scientist is appointed the head of Research and Development for a New Jersey pharmaceutical company, a miracle drug is discovered. While Dr. Susan Timmons and her team work enthusiastically to develop the new drug, the government is concerned about the financial consequences of such a drug to Social Security, Medicare and Medicaid. A clandestine mission to slow down the development of the drug is authorized by the President. In the meantime the public is clamoring for access to the miracle treatment. One employee of Fountain Pharmaceuticals decides she cannot wait for the drug to go through the lengthy process of FDA approval. She finds a way to get a supply of the drug for a personal use, despite some worrisome side-effects that have appeared in the animal safety studies. When Dr. Timmons is found dead in her car in the company parking lot, police at first believe she is the latest victim of a serial killer they have been hunting for years. Upon further investigation, Homicide Detective Jake Daniels realizes that the evidence indicates that Dr. Timmons’ murderer is not their serial killer at all. While investigating the apparent copycat murder, Daniels is drawn to Dr. Timmons’ young research assistant. As Daniels falls for the beautiful Katie Foxworth, he discovers that she is a link to the killer he’d been tracking for so long.

Advertising and Selling

Advertising and Selling PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 192

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Book Description


FDA Consumer

FDA Consumer PDF Author:
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 400

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Book Description


Federal Trade Commission Decisions

Federal Trade Commission Decisions PDF Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 1854

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Book Description


Amortality

Amortality PDF Author: Catherine Mayer
Publisher: Random House
ISBN: 1409033880
Category : Self-Help
Languages : en
Pages : 304

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Book Description
Does your real age match the age you feel? When do we reach middle age? When, if ever, are we old? The way we age and the way we perceive age has changed radically. As we embrace new experiences, relationships and gadgets, we barely stop to look at our watches let alone consider whether our behaviour is 'age appropriate'. In this provocative and timely book, Catherine Mayer looks at the forces that created amortality - the term she coined to describe the phenomenon of living agelessly. As she follows this social epidemic through generations and across continents, she reveals its profound impact on society, our careers, our families and ourselves. Why be defined by numbers? Are you amortal?

Fourth Estate

Fourth Estate PDF Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 976

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Book Description


Advertising & Selling

Advertising & Selling PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1284

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Book Description


Make Toons that Sell

Make Toons that Sell PDF Author: Bill Plympton
Publisher: Taylor & Francis
ISBN: 0240817796
Category : Art
Languages : en
Pages : 264

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Book Description
Cartoons and Comics.