Author: Jeanette Steemers
Publisher: British Film Institute
ISBN:
Category : Television broadcasting
Languages : en
Pages : 278

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Book Description
No Marketing Blurb

Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1444359274
Category : Business & Economics
Languages : en
Pages : 617

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Book Description
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1119477395
Category : Social Science
Languages : en
Pages : 576

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Book Description
The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Author: Frederik A. Kugel
Publisher:
ISBN:
Category : Television
Languages : en
Pages : 1320

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Book Description

Author: Gwenda Blair
Publisher: Simon & Schuster
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 376

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Book Description
A network correspondent at age 30, Jessica Savitch came up on the fast track in the hectic, hard-driving field of TV news. But by the time of her accidental death in 1983, Jessica--plagued by drugs, depression, and disastrous romances--had already lost the race. A look at TV news, where the quest for celebrity and the values of journalism collide. Photos.

Author:
Publisher:
ISBN:
Category : Radio
Languages : en
Pages : 8

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Author:
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 64

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Book Description

Author:
Publisher:
ISBN:
Category : Television
Languages : en
Pages : 836

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Book Description

Author: Lydia Wilen
Publisher: Square One Publishers, Inc.
ISBN: 9780757000027
Category : Language Arts & Disciplines
Languages : en
Pages : 324

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Book Description
This handbook lets readers in on the rules of winning the game. Written by two veteran screenwriters, this is a complete guide to getting a screenplay seen, read, and sold.

Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 1230

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Book Description