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Author: Jeffrey R. Wigelsworth
Publisher: Routledge
ISBN: 1317057341
Category : Science
Languages : en
Pages : 218
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Book Description
Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.
Author: Jeffrey R. Wigelsworth
Publisher: Routledge
ISBN: 1317057341
Category : Science
Languages : en
Pages : 218
Get Book
Book Description
Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.
Author: John G. Burke
Publisher: Univ of California Press
ISBN: 0520318633
Category : History
Languages : en
Pages : 228
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Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1983.
Author: Dr Jeffrey R Wigelsworth
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409481956
Category : Science
Languages : en
Pages : 232
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Book Description
Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.
Author: Daniel Kirk
Publisher: Abrams
ISBN: 1683355806
Category : Juvenile Fiction
Languages : en
Pages : 40
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Book Description
Daniel Kirk introduced kids to writing in his bestselling Library Mouse series—now he tackles STEAM! Science Technology Engineering Art Math When an apple falls on his head, Newton the squirrel begins to wonder how the world works. Listening in on a lesson about the force of gravity, he decides to try his own experiments with the help of his sister, Curie. Learning to make simple machines, they discover that science is for everyone—even squirrels. And when a birds’ nest falls out of a nearby tree, only Newton and Curie, using their inventions and quick scientific thinking, can save the day! This always inquisitive and resourceful pair solves real-life problems and has fun along the way. This latest from bestselling author Daniel Kirk is a light introduction to the principles of STEAM, which is taught in schools.
Author: William J. Boerst
Publisher: Morgan Reynolds Publishing
ISBN: 9781931798013
Category : Physicists
Languages : en
Pages : 0
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Book Description
Isaac Newton's monumental work is unparalleled in the history of scientific thought. In seventeenth century England, he developed three laws of motion that, combined with his principle of universal gravitation, explained the elemental forces of the universe. His experiments in optics revolutionized our understanding of the nature of light. To better explain his discoveries, he created a new method of mathematics, which today we call calculus. His genius has shaped our perception of the universe we inhabit. Perhaps the most profound scientific thinker ever to live, Isaac Newton was also a complex, quarrelsome, and private man, who was as devoted to theology and the ancient art of alchemy as he was to science. Isaac Newton: Organizing the Universe brings this intriguing man and his provocative ideas to life for a new generation of readers. Book jacket.
Author: Gale E. Christianson
Publisher: Oxford University Press
ISBN: 0199762368
Category : Juvenile Nonfiction
Languages : en
Pages : 161
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Book Description
In 1665, when an epidemic of the plague forced Cambridge University to close, Isaac Newton, then a young, undistinguished scholar, returned to his childhood home in rural England. Away from his colleagues and professors, Newton embarked on one of the greatest intellectual odysseys in the history of science: he began to formulate the law of universal gravitation, developed the calculus, and made revolutionary discoveries about the nature of light. After his return to Cambridge, Newton's genius was quickly recognized and his reputation forever established. This biography also allows us to see the personal side of Newton, whose life away from science was equally fascinating. Quarrelsome, quirky, and not above using his position to silence critics and further his own career, he was an authentic genius with all too human faults.
Author: Hugh Chisholm
Publisher:
ISBN:
Category : Encyclopedias and dictionaries
Languages : en
Pages : 1016
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Book Description
Author: Thomas Levenson
Publisher: Faber & Faber
ISBN: 0571265758
Category : History
Languages : en
Pages : 338
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Book Description
Already famous throughout Europe for his theories of planetary motion and gravity, Isaac Newton decided to take on the job of running the Royal Mint. And there, Newton became drawn into a battle with William Chaloner, the most skilful of counterfeiters, a man who not only got away with faking His Majesty's coins (a crime that the law equated with treason), but was trying to take over the Mint itself. But Chaloner had no idea who he was taking on. Newton pursued his enemy with the cold, implacable logic that he brought to his scientific research. Set against the backdrop of early eighteenth-century London with its sewers running down the middle of the streets, its fetid rivers, its packed houses, smoke and fog, its industries and its great port, this dark tale of obsession and revenge transforms our image of Britain's greatest scientist.
Author: William L. Harper
Publisher: Oxford University Press
ISBN: 019957040X
Category : Philosophy
Languages : en
Pages : 443
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Book Description
Includes bibliographical references (p. [397]-410) and index.
Author: Richard S. Westfall
Publisher: Cambridge University Press
ISBN: 1107392799
Category : Technology & Engineering
Languages : en
Pages : 934
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Book Description
This richly detailed 1981 biography captures both the personal life and the scientific career of Isaac Newton, presenting a fully rounded picture of Newton the man, the scientist, the philosopher, the theologian, and the public figure. Professor Westfall treats all aspects of Newton's career, but his account centres on a full description of Newton's achievements in science. Thus the core of the work describes the development of the calculus, the experimentation that altered the direction of the science of optics, and especially the investigations in celestial dynamics that led to the law of universal gravitation.
