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Author: Gerard DeGroot
Publisher: Bloomsbury Publishing
ISBN: 0857729306
Category : Biography & Autobiography
Languages : en
Pages : 209
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Book Description
Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.
Author: Gerard DeGroot
Publisher: Bloomsbury Publishing
ISBN: 0857729306
Category : Biography & Autobiography
Languages : en
Pages : 209
Get Book
Book Description
Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.
Author: Gerard DeGroot
Publisher: Bloomsbury Publishing
ISBN: 0857727265
Category : Political Science
Languages : en
Pages : 320
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Book Description
Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.
Author: Gerard DeGroot
Publisher: I.B. Tauris
ISBN: 9781780768281
Category : History
Languages : en
Pages : 320
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Book Description
Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.
Author: Lou Cannon
Publisher: Public Affairs
ISBN: 9781586480301
Category : Biography & Autobiography
Languages : en
Pages : 622
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Book Description
Written by the definitive biographer of Ronald Reagan, this new biography is a classic study of an individual's evolution from a conservative hero to a national figure whose call for renewal stirred Republicans, Democrats, and independents alike.
Author: William Kleinknecht
Publisher: Bold Type Books
ISBN: 0786744332
Category : Biography & Autobiography
Languages : en
Pages : 348
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Book Description
Since Ronald Reagan left office -- and particularly after his death -- his shadow has loomed large over American politics: Republicans and many Democrats have waxed nostalgic, extolling the Republican tradition he embodied, the optimism he espoused, and his abilities as a communicator. This carefully calibrated image is complete fiction, argues award-winning journalist William Kleinknecht. The Reagan presidency was epoch shattering, but not -- as his propagandists would have it -- because it invigorated private enterprise or made America feel strong again. His real legacy was the dismantling of an eight-decade period of reform in which working people were given an unprecedented sway over our politics, our economy, and our culture. Reagan halted this almost overnight. In the tradition of Thomas Frank's What's the Matter with Kansas?, Kleinknecht explores middle America -- starting with Reagan's hometown of Dixon, Illinois -- and shows that as the Reagan legend grows, his true legacy continues to decimate middle America.
Author: Peggy Noonan
Publisher: Penguin
ISBN: 0142001686
Category : Biography & Autobiography
Languages : en
Pages : 353
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Book Description
No one has ever captured Ronald Reagan like Peggy Noonan. In When Character Was King, Noonan brings her own reflections on Reagan to bear as well as new stories—from Presidents George W. Bush and his father, George H. W. Bush, his Secret Service men and White House colleagues, his wife, his daughter Patti Davis, and his close friends—to reveal the true nature of a man even his opponents now view as a maker of big history. Marked by incisive wit and elegant prose, When Character Was King will both enlighten and move readers. It may well be the last word on Ronald Reagan, not only as a leader but as a man.
Author: Ron Reagan
Publisher: Penguin
ISBN: 1101475544
Category : Biography & Autobiography
Languages : en
Pages : 178
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Book Description
A moving memoir of the beloved fortieth president of the United States, by his son. February 6, 2011, is the one hundredth anniversary of Ronald Reagan's birth. To mark the occasion, Ron Reagan has written My Father at 100, an intimate look at the life of his father-one of the most popular presidents in American history-told from the perspective of someone who knew Ronald Reagan better than any adviser, friend, or colleague. As he grew up under his father's watchful gaze, he observed the very qualities that made the future president a powerful leader. Yet for all of their shared experiences of horseback rides and touch football games, there was much that Ron never knew about his father's past, and in My Father at 100, he sets out to understand this beloved, if often enigmatic, figure who turned his early tribulations into a stunning political career. Since his death in 2004, President Reagan has been a galvanizing force that personifies the values of an older America and represents an important era in national history. Ron Reagan traces the sources of these values in his father's early years and offers a heartfelt portrait of a man and his country-and his personal memories of the president he knew as "Dad."
Author: Dan E. Moldea
Publisher: Open Road Media
ISBN: 1504043502
Category : Biography & Autobiography
Languages : en
Pages : 386
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Book Description
A “smoldering indictment” of the corrupt influences that rescued Ronald Reagan's career, made him millions, and shaped his presidency (Library Journal). Founded in 1924, the Music Corporation of America got its start booking acts into speakeasies run by such notorious Chicago mobsters as Al Capone. How then, in only a few decades, did MCA become the driving force behind music publishing, radio, recording artists, Hollywood, and the burgeoning television industry? Enter Ronald Reagan. By the late 1950s, Reagan was a passé movie actor. As president of the Screen Actors Guild, he was also MCA’s key client. With Reagan’s help, MCA would become the most powerful entertainment conglomerate in the world. And with MCA’s help, Reagan would secure a fortune (resulting in a federal grand jury hearing), be marketed to the public as a viable politician, and ascend to the presidency of the United States. But according to reporter Dan E. Moldea, there had always been another catalyst behind MCA: Ties to organized crime that reached back to the company’s inception—and through Reagan’s Teamster-backed candidacy—had never been severed. From the author of The Hoffa Wars, this is an epic and serpentine investigation into the insidious links among Hollywood, the Mob, and politics. Based on research of six thousand pages of previously classified documents, including the entirety of Reagan’s grand jury testimony, Moldea “has, through sheer tenacity, amassed an avalanche of ominous and unnerving facts. [Dark Victory is] a book about power, ego and the American way. Moldea has shown us what we don’t want to see” (Los Angeles Times).
Author: Peter Robinson
Publisher: Harper Collins
ISBN: 006174557X
Category : Biography & Autobiography
Languages : en
Pages : 288
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Book Description
As a young speechwriter in the Reagan White House, Peter Robinson was responsible for the celebrated "Mr. Gorbachev, tear down this wall" speech. He was also one of a core group of writers who became informal experts on Reagan -- watching his every move, absorbing not just his political positions, but his personality, manner, and the way he carried himself. In How Ronald Reagan Changed My Life, Robinson draws on journal entries from his days at the White House, as well as interviews with those who knew the president best, to reveal ten life lessons he learned from the fortieth president -- a great yet ordinary man who touched the individuals around him as surely as he did his millions of admirers around the world.
Author: Jim Kuhn
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 302
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Book Description
During his White House years, President Reagan earned the love and admiration of millions, and altered the course of history. Jim Kuhn, his executive assistant, was one of the very few people privileged to see the Great Communicator not just during his historic public events, but also behind the scenes, during quiet moments.Kuhn was responsible for helping the most powerful man in the world manage his time and information. His memoir of an unguarded and unedited Ronald Reagan captures the laughter, resolve, sensitivity, and discomforts of the man who won the Cold War and restored Americars"s confidence. President Reagan frequently shared with Kuhn his personal views on matters great and small, including his thoughts about world leaders such as Mikhail Gorbachev and Margaret Thatcher, and controversial issues such as nuclear weapons, taxes, and womenrs"s rights. Kuhn recalls many poignant moments that will surprise readers, no matter how much they already know about President Reagan. For example: How the President reacted when staff disappointed him and things didnrs"t go as planned The time he felt distraught over arms negotiations with the Soviets President Reaganrs"s true personal thoughts about abortion What aspersion bothered him more than any other How President Reagan felt about the Iran-Contra scandal and the figures involved During his 13 years of service to Ronald Reagan, Kuhn discovered a man who acted the same off camera as he did in front of the world; who showed the same respect to an anonymous caller to the White House as he did to Pope John Paul II; who was more nuanced and perceptive than the press would ever admit; who never let the power and prestige of the Presidency go to his head. Now that Ronald Reagan has passed away, there is a hunger for a deeper understanding of what made him a great President. Jim Kuhn offers a unique perspective on the private Ronald Reagan that will fascinate his millions of admirers.
