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Author: Frederic Arthur Russell
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 584
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Book Description
Author: Frederic Arthur Russell
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 584
Get Book Here
Book Description
Author: Frederic Arthur Russell
Publisher:
ISBN: 9780071002813
Category : Selling
Languages : en
Pages : 602
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Book Description
Author: Dennis Adcock
Publisher: Pearson Education
ISBN: 9780273646778
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing. Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.
Author: John W. Ernest
Publisher: McGraw-Hill
ISBN: 9780070196209
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
Author: Richard Hobart Buskirk
Publisher:
ISBN: 9780070093577
Category :
Languages : en
Pages : 245
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Book Description
Author: Ramanuj Majumdar & Taposh Ghoshal
Publisher: Jaico Publishing House
ISBN: 8184954573
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
Selling is a crucial marketing activity in today’s highly competitive market. The sales function essentially becomes the link between the company and its customers. Sales professionals try to instill in their customers a trust that creates a bond between the customer and the marketer. This book aims at sensitizing people to the notion that selling skills can be acquired. If these skills are applied systematically, it could make a sales professional more effective than others in a competitive market. The book highlights different principles and practices of selling. Topics related to selling are explained using simple language, practical case studies and illustrations. Key Features — Aimed at students of sales and marketing to learn essential skills and art of selling to enrich their selling aptitude — Elucidates various practical situations confronted by sales personnel during day to day work and ways to resolve them — Essential tips provided to strengthen the core competence of a salesperson — Topics explained with practical cases, examples and illustrations
Author: Alan Gillam
Publisher: David & Charles
ISBN: 9780434906611
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Author: Carlton A. Pederson
Publisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
Author: David Hoffeld
Publisher: Penguin
ISBN: 0143129333
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
Author: Harry Rudolph Tosdal
Publisher:
ISBN:
Category : Sales personnel
Languages : en
Pages : 778
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Book Description
