Selling the Amish

Selling the Amish PDF Author: Susan L. Trollinger
Publisher: JHU Press
ISBN: 1421404192
Category : Business & Economics
Languages : en
Pages : 219

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Book Description
More than 19 million tourists flock to Amish Country each year, drawn by the opportunity to glimpse "a better time" and the quaint beauty of picturesque farmland and handcrafted quilts. What they may find, however, are elaborately themed town centers, outlet malls, or even a water park. Susan L. Trollinger explores this puzzling incongruity, showing that Amish tourism is anything but plain and simple. Selling the Amish takes readers on a virtual tour of three such tourist destinations in Ohio’s Amish Country, the world’s largest Amish settlement. Trollinger examines the visual rhetoric of these uniquely themed places—their architecture, interior decor, even their merchandise and souvenirs—and explains how these features create a setting and a story that brings tourists back year after year. This compelling story is, Trollinger argues, in part legitimized by the Amish themselves. To Americans faced with anxieties about modern life, being near the Amish way of life is comforting. The Amish seem to have escaped the rush of contemporary life, the confusion of gender relations, and the loss of ethnic heritage. While the Amish way supports the idealized experience of these tourist destinations, it also raises powerful questions. Tourists may want a life uncomplicated by technology, but would they be willing to drive around in horse-drawn buggies in order to achieve it? Trollinger's answers to important questions in her fascinating study of Amish Country tourism are sure to challenge readers’ understanding of this surprising cultural phenomenon.

Selling the Amish

Selling the Amish PDF Author: Susan L. Trollinger
Publisher: JHU Press
ISBN: 1421404192
Category : Business & Economics
Languages : en
Pages : 219

Get Book Here

Book Description
More than 19 million tourists flock to Amish Country each year, drawn by the opportunity to glimpse "a better time" and the quaint beauty of picturesque farmland and handcrafted quilts. What they may find, however, are elaborately themed town centers, outlet malls, or even a water park. Susan L. Trollinger explores this puzzling incongruity, showing that Amish tourism is anything but plain and simple. Selling the Amish takes readers on a virtual tour of three such tourist destinations in Ohio’s Amish Country, the world’s largest Amish settlement. Trollinger examines the visual rhetoric of these uniquely themed places—their architecture, interior decor, even their merchandise and souvenirs—and explains how these features create a setting and a story that brings tourists back year after year. This compelling story is, Trollinger argues, in part legitimized by the Amish themselves. To Americans faced with anxieties about modern life, being near the Amish way of life is comforting. The Amish seem to have escaped the rush of contemporary life, the confusion of gender relations, and the loss of ethnic heritage. While the Amish way supports the idealized experience of these tourist destinations, it also raises powerful questions. Tourists may want a life uncomplicated by technology, but would they be willing to drive around in horse-drawn buggies in order to achieve it? Trollinger's answers to important questions in her fascinating study of Amish Country tourism are sure to challenge readers’ understanding of this surprising cultural phenomenon.

Kodak and the Lens of Nostalgia

Kodak and the Lens of Nostalgia PDF Author: Nancy Martha West
Publisher: University of Virginia Press
ISBN: 9780813919591
Category : Business & Economics
Languages : en
Pages : 284

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Book Description
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.

Selling the Movie

Selling the Movie PDF Author: Ian Haydn Smith
Publisher: White Lion Publishing
ISBN: 0711240248
Category : Antiques & Collectibles
Languages : en
Pages : 291

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Book Description
As long as there have been movies, there have been posters selling films to audiences. Posters came into existence just decades before the inception of film, and as movies became a universal medium of entertainment, posters likewise became a ubiquitous form of advertising. At first, movie posters suggested a film's theme, from adventure and romance to thrills and spine-tingling horror. Then, with the ascendancy of the film star, posters began to sell icons and lifestyles, nowhere more so than in Hollywood. But every country producing films used posters to sell their product. Selling the Movie: The Art of the Film Poster charts the history of the movie poster from both a creative and a commercial perspective. It includes sections focusing on poster artists, the development of styles, the influence of politics and ideology, and how commerce played a role in the film poster's development. The book is richly illustrated with poster art from many countries and all eras of filmmaking. From creating the brand of Charlie Chaplin's tramp and marketing the elusive mystique of Greta Garbo, to the history of the blockbuster, the changing nature of graphic design by the decade, and the role of the poster in the digital age, Selling the Movie is an entertaining and enthralling journey through cinema, art, and the business of attracting audiences to the box office.

Nostalgia

Nostalgia PDF Author: Clay Routledge
Publisher: Routledge
ISBN: 1317363736
Category : Psychology
Languages : en
Pages : 163

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Book Description
Nostalgia is a topic that most lay people are familiar with, but, until recently, few social scientists understood. Once viewed as a disease, nostalgia is now considered to be an important psychological resource. It involves revisiting personally cherished memories that involve close others. When people engage in nostalgia, they experience a boost in positive psychological states such as positive mood, feelings of social connectedness, self-esteem, self-continuity, and perceptions of meaning in life. Since nostalgia promotes these positive states, when people experience negative states (such as loneliness or meaninglessness), they use nostalgia to regulate distress. This book explains in detail what nostalgia is, how views of it have changed over time, and how it has been studied by social scientists. It explores issues like how common nostalgia is and whether people differ in their tendency to be nostalgic. It looks at the triggers and inspiration for nostalgia, and the emotional states that are associated with it. Finally, the psychological, social, and behavioral effects of engaging in nostalgia are discussed. This volume provides the most comprehensive overview to date of the social scientific research into the complex and intriguing phenomenon of nostalgia. It will be of interest to a range of students and researchers in psychology and beyond, and its accessible writing style and engaging anecdotes will also be appreciated by a wider, non-academic audience.

The Hours Have Lost Their Clock

The Hours Have Lost Their Clock PDF Author: Grafton Tanner
Publisher: Watkins Media Limited
ISBN: 1913462544
Category : Social Science
Languages : en
Pages : 283

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Book Description
The Hours Have Lost Their Clock charts the rise of nostalgia in an era knocked out of time. In The Hours Have Lost Their Clock, Grafton Tanner charts the rise of nostalgia in an era knocked out of time. Nostalgia is the defining emotion of our age. Political leaders promise a return to yesteryear. Old movies are remade and cancelled series are rebooted. Veterans reenact past wars, while the displaced across the world long for home. But who is behind this collective ache for a home in the past? Do we need to eliminate nostalgia, or just cultivate it better? And what is at stake if we make the wrong choice? Moving from the fight over Confederate monuments to the birth of homeland security to the mourning of species extinction, Grafton Tanner traces nostalgia’s ascent in the twenty-first century, revealing its power as both a consequence of our unstable time and a defense against it. With little faith in a future of climate change and economic anxiety, many have turned to nostalgia to weather the present, while powerful elites exploit it for their own gain. An exploration into the politics of loss and yearning, The Hours Have Lost Their Clock is an urgent call to take nostalgia seriously. The very future depends on it.

Dark Nostalgia

Dark Nostalgia PDF Author: Eva Hagberg
Publisher:
ISBN: 9780500515099
Category : Hotels
Languages : en
Pages : 0

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Book Description
As the late 20th-century fascination with rounded shapes, organic influences and plastics fades, interior designers are increasingly drawn to dark colours, polished woods, velvets, furs, leather, dark metals and brick - materials with a nostalgic quality that were used liberally in centuries gone by. Efforts to shape a more authentic, less austere present by creating an idealized version of the past have begun to appear in commercial and residential design domestically and abroad. Dark Nostalgia presents 25 projects that exemplify the smooth incorporation of evocative historic details into current interiors. They all demonstrate the many successful ways this trend towards a dark nostalgia has been incorporated into recent designs.

Selling Sex on Screen

Selling Sex on Screen PDF Author: Karen A. Ritzenhoff
Publisher: Rowman & Littlefield
ISBN: 1442253541
Category : Performing Arts
Languages : en
Pages : 283

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Book Description
Whether in mainstream or independent films, depictions of female prostitution and promiscuity are complicated by their intersection with male fantasies. In such films, issues of exploitation, fidelity, and profitability are often introduced into the narrative, where sex and power become commodities traded between men and women. In Selling Sex on Screen: From Weimar Cinema to Zombie Porn, Karen A. Ritzenhoff and Catriona McAvoy have assembled essays that explore the representation of women and sexual transactions in film and television. Included in these discussions are the films Breakfast at Tiffany’s, Eyes Wide Shut, L.A. Confidential, Pandora’s Box, and Shame and such programs as Buffy the Vampire Slayer and Gigolos. By exploring the themes of class differences and female economic independence, the chapters go beyond textual analysis and consider politics, censorship, social trends, laws, race, and technology, as well as sexual and gender stereotypes. By exploring this complex subject, Selling Sex on Screen offers a spectrum of representations of desire and sexuality through the moving image. This volume will be of interest not only to students and scholars of film but also researchers in gender studies, women’s studies, criminology, sociology, film studies, adaptation studies, and popular culture.

Selling Dead People's Things

Selling Dead People's Things PDF Author: Duane Scott Cerny
Publisher:
ISBN: 9780999894903
Category : Antiques & Collectibles
Languages : en
Pages : 308

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Book Description
SELLING DEAD PEOPLE'S THINGS is a wry, behind-the-curtain peek into the world of antiques and their obsessive owners--while still alive and after their passing. An amusing observer of the human condition, author Duane Scott Cerny entertains in illuminating, scary, sad, or frightfully funny resale tales and essays. Whether processing the estate of a hoarding beekeeper, disassembling the retro remains of an infamous haunted hospital, or conducting an impromptu appraisal during a shiva gone disturbingly wrong, every day is a twisted treasure hunt for this twenty-first-century antiques dealer. While digging deep into the basements, attics, and souls of the most interesting collectors imaginable, traveling from one odd house call to the curious next, resale predicaments will confound your every turn. Be careful where you step, watch what you touch, and gird your heart--Antiques Roadshow, this ain't!

101+ Practical Ways to Raise Funds

101+ Practical Ways to Raise Funds PDF Author: Anne Hart
Publisher: iUniverse
ISBN: 1532000162
Category : Education
Languages : en
Pages : 284

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Book Description
Raise funds and/or promote your favorite cause. Develop original creativity enhancement products such as writing vocational biographies. Solve problems and publish measurable results. Design practical media projects that easily can be turned into home-based businesses or one-time projects. Homeschoolers, parents, teachers, students, entrepreneurs, and workers interested in opening powerful, affordable-budget, trend-ready home-based publishing, writing, or video podcasting and video news release-production businesses and creative writing fundraising events will enjoy these unique applications to help you create your own board games, projects, businesses, publications, and events. Sample business start-ups (or one-time project) categories include the following categories: description of business, income potential, best locale to operate the business, training required, general aptitude or experience, equipment needed, operating your business, target market, related opportunities, and additional information for resources. Develop practical projects using the skills of video production, creative writing, book and pamphlet publishing, or newsletter design. These skills include adapting stories, novels, news events, or scripts and skits to numerous platforms, formats, and media types. Inform others how to avoid pitfalls and blind spots that can derail careers early in the game. The campaigns are ideal for most promotional, business, or training situations.

101 Ways to Find Six-Figure Medical or Popular Ghostwriting Jobs & Clients

101 Ways to Find Six-Figure Medical or Popular Ghostwriting Jobs & Clients PDF Author: Anne Hart
Publisher: iUniverse
ISBN: 1532000251
Category : Reference
Languages : en
Pages : 136

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Book Description
How would you like to earn perhaps $100,000 annually as a medical or other specialty ghostwriter? You don't necessarily need a degree in science to earn six figures as a ghostwriter. What you do need is to focus or specialize in one subject or area of expertise. If you choose medical ghostwriting, you'd be writing pharmaceutical reports or informational books about research and clinical trials performed by scientists, physicians, and researchers. You could work with pharmaceutical firms, medical software manufacturers, or for public relations firms or literary agents. You'd be making a lot more than the usual $10,000 a ghostwriter may receive for writing a career development how-to book. Medical ghostwriters can receive up to $20,000 per report. Pharmaceutical and clinical trials reports or medical journal articles often are written by ghostwriters. Ghostwriting medical or other factual information is big business. It's one way pharmaceutical manufacturers communicate with physicians. If you want to ghostwrite in this field, get paid to investigate information physicians receive about medicines and interview researchers, you can take the roads leading to steadier writing jobs, document management, or run your own business as a medical, business, or celebrity ghostwriter. Here is the training you need to begin if you enjoy journalism with an attitude.