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Author: British Overseas Trade Board
Publisher:
ISBN: 9780856050534
Category : Durable goods, Consumer
Languages : en
Pages : 45
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Book Description
Author: British Overseas Trade Board
Publisher:
ISBN: 9780856050534
Category : Durable goods, Consumer
Languages : en
Pages : 45
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Book Description
Author:
Publisher:
ISBN:
Category : Germany
Languages : en
Pages : 18
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Book Description
Author: Scott Moranda
Publisher: University of Michigan Press
ISBN: 047202972X
Category : History
Languages : en
Pages : 229
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Book Description
East Germany’s Socialist Unity Party aimed to placate a public well aware of the higher standards of living enjoyed elsewhere by encouraging them to participate in outdoor activities and take vacations in the countryside. Scott Moranda considers East Germany’s rural landscapes from the perspective of both technical experts (landscape architects, biologists, and physicians) who hoped to dictate how vacationers interacted with nature, and the vacationers themselves, whose outdoor experience shaped their understanding of environmental change. As authorities eliminated traditional tourist and nature conservation organizations, dissident conservationists demanded better protection of natural spaces. At the same time, many East Germans shared their government’s expectations for economic development that had real consequences for the land. By the 1980s, environmentalists saw themselves as outsiders struggling against the state and a public that had embraced mainstream ideas about limitless economic growth and material pleasures.
Author: Pamela Swett Leighninger
Publisher: Duke University Press
ISBN: 0822390353
Category : History
Languages : en
Pages : 387
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Book Description
The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Author: Mark E. Spicka
Publisher: Berghahn Books
ISBN: 178920660X
Category : History
Languages : en
Pages : 312
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Book Description
Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.
Author:
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 690
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Book Description
Author: Linda M. Randall
Publisher: Routledge
ISBN: 113595741X
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Reluctant Capitalists examines Russia's plodding, sometimes painful, journey toward a free-market. Through case studies, interviews and first-hand observation, Randall tells us of Russia's economic troubles and offers suggestions for making market reform work.
Author: John P. McKay
Publisher: Macmillan
ISBN: 0312668872
Category : History
Languages : en
Pages : 1082
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Book Description
Based on the highly successful A History of Western Society, Understanding Western Society: A Brief History captures students’ interest in the everyday life of the past and ties social history to the broad sweep of politics and culture. Abridged by 30%, the narrative is paired with innovative pedagogy, designed to help students focus on significant developments as they read and review. An innovative, three-step end-of-Chapter study guide helps students master key facts and move toward synthesis. Read the preface.
Author: John P. McKay
Publisher: Macmillan
ISBN: 0312668899
Category : History
Languages : en
Pages : 646
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Book Description
Based on the highly successful A History of Western Society, Understanding Western Society: A Brief History captures students’ interest in the everyday life of the past and ties social history to the broad sweep of politics and culture. Abridged by 30%, the narrative is paired with innovative pedagogy, designed to help students focus on significant developments as they read and review. An innovative, three-step end-of-Chapter study guide helps students master key facts and move toward synthesis.
Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 1116
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Book Description
