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Author: Howard R. Moskowitz Ph.D
Publisher: Pearson Education
ISBN: 0132716399
Category :
Languages : en
Pages : 341
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Book Description
Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover “how the world works” in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don’t know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior
Author: Howard R. Moskowitz Ph.D
Publisher: Pearson Education
ISBN: 0132716399
Category :
Languages : en
Pages : 341
Get Book Here
Book Description
Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover “how the world works” in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don’t know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior
Author: Melinda Szymanik
Publisher: Presbyterian Publishing Corp
ISBN: 1646982932
Category : Juvenile Fiction
Languages : en
Pages : 35
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Book Description
What will help when the blues leave you feeling as though you’re crushed beneath an elephant? Will a smile do the trick? A gentle nudge? Chocolate? A walk? Can anyone—or anything—make the elephant go away? Warm, empathetic, hopeful, and often funny, My Elephant Is Blue is an inviting exploration of the experience of living under the weight of sadness. A reading guide with discussion questions based on the book, activities to help children explore its themes, and a list of resources for more information will be available April 2023 at flyawaybooks.com/resources.
Author: Shivi Darubra
Publisher: Xlibris Corporation
ISBN: 1524530123
Category : Health & Fitness
Languages : en
Pages : 29
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Book Description
Why am I so blue? is the ongoing question that Ellie and her two friends Roo and Leo face in this heartwarming and easy-to-read, fun book. When Ellie sees her two friends Roo and Leo having a bad day, she learns how to be a true friend and support them through their problems. She soon notices that with a little laughter, love, and support, she is able to teach herself and others the true meaning of friendship and confidence.
Author: Jeffrey Quinn
Publisher:
ISBN: 9780984011605
Category :
Languages : en
Pages : 28
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Book Description
Within the pages of The Blue Elephant readers will find talking animals, beautiful African settings, and the engaging story of a father in search of the mysterious blue elephant. Join this new father on his quest to find a remarkable animal that will help him raise beautiful, talented, brave, and strong daughters. With whimsical passages, a bit of magic, and a touching ending the Blue Elephant is an endearing testament to the special bond forged between fathers and daughters.
Author: George Lakoff
Publisher: Scribe Publications
ISBN: 1920769455
Category : Language Arts & Disciplines
Languages : en
Pages : 145
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Book Description
Don't Think of An Elephant is the antidote to decades of conservative strategising and the right's stranglehold on political dialogue. More specifically, it is the definitive handbook for understanding and communicating effectively about key social and political issues. George Lakoff explains in detail exactly how the right has managed to co-opt traditional values in order to popularise its political agenda. He also provides examples of how the centre-left can address the community's core values and re-frame political debate to establish a civil discourse that reinforces progressive positions. Don't Think of An Elephant provides a compelling linguistic analysis of political campaigning. But, more importantly, it demonstrates that real political values and ideas must provide the foundation for political progress by the centre-left.
Author: Marcus Weeks
Publisher:
ISBN: 9781402780479
Category : Measurement
Languages : en
Pages : 0
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Book Description
How much does a blue whale weigh? How big is big? Using visually dazzling equivalents, How Many Elephants in a Blue Whale makes concepts like size, speed, and mass easy to grasp, and fun as well. Get the scoop on how many Eiffel Towers it takes to reach the top of Mount Everest and how fast a cheetah would have to run to outpace a Ferrarri. An irresistibly entertaining way to get a fix on how things in our world are related, this compendium is perfect for trivia lovers and those fascinated by popular science.
Author: G. A. Bradshaw
Publisher: Yale University Press
ISBN: 0300154917
Category : Nature
Languages : en
Pages : 353
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Book Description
“At times sad and at times heartwarming . . . Helps us to understand not only elephants, but all animals, including ourselves” (Peter Singer, author of Animal Liberation). Drawing on accounts from India to Africa and California to Tennessee, and on research in neuroscience, psychology, and animal behavior, G. A. Bradshaw explores the minds, emotions, and lives of elephants. Wars, starvation, mass culls, poaching, and habitat loss have reduced elephant numbers from more than ten million to a few hundred thousand, leaving orphans bereft of the elders who would normally mentor them. As a consequence, traumatized elephants have become aggressive against people, other animals, and even one another; their behavior is comparable to that of humans who have experienced genocide, other types of violence, and social collapse. By exploring the elephant mind and experience in the wild and in captivity, Bradshaw bears witness to the breakdown of ancient elephant cultures. But, she reminds us, all is not lost. People are working to save elephants by rescuing orphaned infants and rehabilitating adult zoo and circus elephants, using the same principles psychologists apply in treating humans who have survived trauma. Bradshaw urges us to support these and other models of elephant recovery and to solve pressing social and environmental crises affecting all animals—humans included. “This book opens the door into the soul of the elephant. It will really make you think about our relationship with other animals.” —Temple Grandin, author of Animals in Translation
Author: Colter Jackson
Publisher: Grosset & Dunlap
ISBN: 0448485060
Category : Juvenile Fiction
Languages : en
Pages : 34
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Book Description
Although her best friend cannot fit in the bathtub or through the doorway or at the dinner table, Ella discovers that elephants make fine friends.
Author: Mo Willems
Publisher: Hyperion Books for Children
ISBN: 9781368021319
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
Gerald is careful. Piggie is not.Piggie cannot help smiling. Gerald can.Gerald worries so that Piggie does not have to. Gerald and Piggie are best friends. Read all of Elephant & Piggie's funny adventures with the complete collection of all 25 titles. Create an instant Elephant & Piggie library with the sturdy metallic Elephant & Piggie bookends included with each set. Mo Willems' number one New York Times best-selling Elephant & Piggie series has won two Theodor Seuss Geisel Awards and five Theodor Seuss Geisel Honors! Collect them all in this deluxe box set.
Author:
Publisher: Harcourt Childrens Books
ISBN: 9780152054229
Category : Juvenile Nonfiction
Languages : en
Pages : 31
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Book Description
A collection of fourteen poems describes animals of all shapes, sizes, and colors, including a red donkey, a purple puppy, and a blue turtle.
