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Author: Marten Jensen
Publisher: Cardoza
ISBN: 9781580421072
Category : Games & Activities
Languages : en
Pages : 532
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Book Description
This encyclopedic book covers the rules, instructions, and playing techniques for all the major games played in casinos today, including blackjack, slots, craps, roulette, Caribbean stud poker, pai gow poker, let it ride, baccarat, three-card poker, Spanish 21, super fun 21, keno, video poker and more. The best expert playing strategy for every game is fully described, along with simplified strategies on many games for casual and recreational players. The strategy information for each game includes the latest computer-derived strategy charts, the odds of winning, the house advantage, and the best playing techniques for reducing the house edge to the bare minimum. Additional topics embody expert advice on bankrolling, money management, credit, comps, playing etiquette, and tipping. 528 pages
Author: John Romero
Publisher:
ISBN: 9780964241411
Category : Casinos
Languages : en
Pages : 270
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Book Description
Author: Marten Jensen
Publisher: Cardoza
ISBN: 9781580421072
Category : Games & Activities
Languages : en
Pages : 532
Get Book Here
Book Description
This encyclopedic book covers the rules, instructions, and playing techniques for all the major games played in casinos today, including blackjack, slots, craps, roulette, Caribbean stud poker, pai gow poker, let it ride, baccarat, three-card poker, Spanish 21, super fun 21, keno, video poker and more. The best expert playing strategy for every game is fully described, along with simplified strategies on many games for casual and recreational players. The strategy information for each game includes the latest computer-derived strategy charts, the odds of winning, the house advantage, and the best playing techniques for reducing the house edge to the bare minimum. Additional topics embody expert advice on bankrolling, money management, credit, comps, playing etiquette, and tipping. 528 pages
Author: Julia Carcamo
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 144
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Book Description
Competition for casino customers is more competitive than ever as marketers look to solidify a customer base for the future. Branding is playing a pivotal role as casino operators - large and small - attempt to differentiate themselves not only from industry competition but from new entertainment options. Julia Carcamo shares decades of executive-level operational experience with some of the world's top casino companies. With her easy to understand Jules Rules, you will change your view of marketing and prepare yourself to build an identity that will resonate with employees, customers, and stakeholders and produce real ROI. Are you ready for the challenge?
Author: Shelly Field
Publisher: Infobase Publishing
ISBN: 1438120656
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
Features numerous job profiles in the casino and gaming industry and includes appendixes covering professional organizations, schools, associations, unions, and casinos. Career profiles include blackjack dealer, casino host, concierge, and hotel publicist.
Author: Shah Mohammed
Publisher: D-Cube Designs
ISBN:
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Unveiling the Psychology Behind Brand Success: Exploring Cognitive Biases in Marketing. Are you ready to discover the hidden keys to crafting irresistible marketing campaigns and decoding consumer decisions? Dive into the world of cognitive biases and their profound impact on branding and advertising with “The Secret Strategies of Marketing: How Brands Harness Cognitive Biases to Capture Hearts and Wallets.” Why This Book Matters: In a world bombarded by marketing messages, understanding the psychology that underpins consumer behaviour is the ultimate game-changer. Whether you’re a marketer, entrepreneur, business owner, or an inquisitive consumer, this book unravels the mysteries behind why certain brands resonate deeply while others remain forgettable. Your Guide to Cognitive Biases: This comprehensive guide explores a treasure trove of cognitive biases, from the well-known to the lesser-explored, offering profound insights into their applications and impact. From the allure of familiarity to the power of scarcity, you’ll journey through a spectrum of biases that influence every purchase decision. What’s in Store: Get ready to dive into the fascinating world of cognitive biases and marketing. Explore a rich array of biases, including but not limited to: The Zeigarnik Effect: How unfinished experiences captivate attention. The Decoy Effect: How an irrelevant option can shape choices. Confirmation Bias: Why consumers seek information that confirms their beliefs. Reciprocity Bias: How giving creates lasting brand loyalty. And many more that shape consumer perceptions, choices, and loyalties. Empower Your Marketing Strategy: Armed with these insights, you’ll wield the power to: Craft campaigns that resonate on a deeper emotional level. Build brand loyalty that stands the test of time. Develop messaging that captivates and converts. Navigate the fine line between persuasion and manipulation. Innovate marketing strategies that speak to the heart of consumer desires. Unlock Brand Success: It’s time to unlock the hidden doors to brand success. With “The Secret Strategies of Marketing,” you’ll emerge equipped with the knowledge and techniques to revolutionize your marketing approach, resonate deeply with your audience, and forge lasting connections that transcend traditional campaigns. Empower Yourself Against Manipulation: But it's not just about the brands -this book empowers you. Whether you're a business owner, marketer, or discerning consumer, understanding cognitive biases is your armour against manipulation. Develop a sharper eye to discern effective marketing from mere manipulation. Order Your Copy Today: Prepare to embark on a journey that redefines your understanding of marketing's potential. This book is more than just pages -It's your guide to unlocking the secrets behind consumer minds, paving the way for brand success like never before.
Author: Dick MARTIN
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814410227
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to: • build a marketing culture • share results that matter–good and bad • connect with customers on an emotional level • find ways to amplify the customer voice within their company • run marketing like a professional service • cultivate positive word of mouth both on and offline • build customer listening posts • develop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.
Author: John Romero
Publisher: Abbott Press
ISBN: 1458203859
Category : Biography & Autobiography
Languages : en
Pages : 246
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Book Description
Youre about to enter a city that has no equal. It was built by extraordinary people with imaginative minds. Did they drink? Not sure, but why else would they build it in a Nevada desert? Some say you can go anywhere in the world and discover that people not only know about Las Vegas--theyd give anything to get there. True. As soon as I graduated from college I took an all-night bus to reach a city Id heard of, but never seen. I stayed 30 years. Damn good years, too. And the mystique of the entertainers and the film stars and the elaborate restaurants and 24-hour-a-day casinos never wore off. I spent 20 of my years at the Sahara, on the Strip, got inside the gambling business in the 60s and loved it. Helped it, too, with my writing and my inventions. The Mob was still around in those days. They were the first venture capitalists and owned a piece of every casino in town. Did that stop anyone from having a good time? Of course not. Gradually the Mob faded away--which is what happens when an FBI office with 15 agents sets up shop in town. But the gaiety didnt stop for a second, even when corporations realized they were the big guys now. Our Sahara entertainment director stunned us in 1964 when he made a deal with The Beatles to play two shows. I met the boys after dark at a small Las Vegas airport, rode with them to the Sahara and helped get them to their suite before teen age girls tore their clothes off. So take a chance, have a seat and enjoy that drink in front of you. Its time to start the show. --John Romero
Author: Robert L. Shook
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
The inside story of the gaming company that hit the jackpot playing by its own rules Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. The first gaming company listed on the New York Stock Exchange, Harrah's is a $4 billion-dollar business driven by smart marketing and smarter leadership. This book is the first to examine Harrah's and its leader, a man who dominated an industry and amassed a staggering fortune while refusing to deal with mobsters and corrupt politicians. Though Bill Harrah died in 1978 and the company has since been sold, Harrah's has retained its sense of history and remained an industry leader. Following the company's growth, Shook uncovers rich business lessons about marketing and customer loyalty, increasing market share in fiercely competitive industries, and maintaining a sense of integrity in a cutthroat business world. This is a compelling and intriguing story of a company that gambled and won, and it offers business readers an opportunity to benefit from the hard-won lessons of a paragon of the entertainment industry. Robert L. Shook (Columbus, OH) is a seasoned business journalist and the ghostwriter behind several New York Times bestsellers. He is the founder and former CEO of Shook Associates and the American Executive Life Insurance Company. He is the author or coauthor of thirty-five books, including The IBM Way, Mary Kay on People Management, and Mary Kay's You Can Have It All.
Author: Quentin Parker
Publisher: Simon and Schuster
ISBN: 1440511942
Category : Travel
Languages : en
Pages : 195
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Book Description
Whether this is your first or fiftieth visit, you'd be surprised at how much of the city's mystique you can miss while you're pulling slots until dawn. From getting comped at a casino every time to finding the best stripper to teach you how to pole dance, you'll learn all of the hidden magic that permeates this incredible city in this tell-all handbook. You'll also get an insider's take on: How to get invited to the Fetish and Fantasy Ball Why you shouldn't drink the water in Vegas Where to have a $5,000 lunch Where to find the world's biggest topless pool Who's been blacklisted by the Gaming Control Board Organized according to the seven deadly sins, the hidden gems in this book are your key to uncovering the dirty secrets of Sin City!
Author: Dan Lubin
Publisher:
ISBN: 9781935396727
Category : Games & Activities
Languages : en
Pages : 256
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Book Description
The Essentials of Casino Game Design is a handbook for aspiring or practicing game designers. It explains, in detail, the techniques of designing a casino game that actually works. The author, Dan Lubin, is an experienced game designer. He not only succeeded as an independent, with EZ Pai Gow and Double Blackjack, to name only a couple, but also worked as a table-games designer and manager for big gaming corporations, including Galaxy Gaming, the largest independent supplier of table games in the world. His approach in this book is more than just giving advice in the how-to style. Rather, he walks aspiring table-game designers through the decision points, and the reasoning behind them, that can make or break a game. Aside from main game design, topics also include proper side-bet development, including as a stand-alone money maker, game protection, game design, technical writing, and business and negotiation considerations.
