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Author: Hubert K. Rampersad
Publisher: IAP
ISBN: 1607521814
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.
Author: Hubert K. Rampersad
Publisher: IAP
ISBN: 1607521814
Category : Business & Economics
Languages : en
Pages : 284
Get Book Here
Book Description
This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.
Author: Kathryn Waite
Publisher: Goodfellow Publishers Ltd
ISBN: 1911396021
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
Author: 장대련(DEA RYUN CHANG)
Publisher: Yonsei University Press
ISBN: 8968501076
Category : Social Science
Languages : ko
Pages : 464
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Book Description
눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.
Author: Chris Anderson
Publisher:
ISBN: 9781472228062
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 0
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Book Description
'This is not just the most insightful book ever written on public speaking-it's also a brilliant, profound look at how to communicate' - Adam Grant, author of ORIGINALS In Ted Talks Chris Anderson, Head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert. Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'. Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.
Author: Kevin Albert
Publisher:
ISBN: 9781720464303
Category :
Languages : en
Pages : 166
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Book Description
How would your life and business be different if you could multiply your sales and increase your prices in the next 30 days? Discover the secret branding experts don't want you to know. More than 4 years of research, 34 entrepreneurs interviewed, $27,000 invested, hundreds of enemies made along the way, 1 attempted lynching, barred from the lucrative circle of 'experts'... All this just to be able to share the best kept secrets of the branding world with you, secrets that will enable you to build your brand for much less money than you think. WARNING: This is NOT a book about pretending to be Superman and learning to do it all by yourself. This book is for business owners and entrepreneurs who take their business very seriously...and their life with good humor. What will you learn then? In this book you'll learn to create the basic features of your brand, those that can skyrocket your sales and prices overnight, by outsourcing to the best professionals at low cost prices. Avoid the long years of hard work and impossible investments that other brands have required to create the security and trust needed to be able to sell without worrying about your price point. Forget about learning to do everything for yourself or settling for asking your cousin, friend, neighbor, etc. to do it for you... due to a lack of funds! Who is this book NOT for? Branding agencies: I'm going to reveal your secrets. DO NOT buy this book... it'll only make you mad! Branding gurus: I'll be demonstrating how to expose you. DO NOT buy this book... it'll only make you mad! Designers and developers: I'll be explaining where to find the best, and cheapest, professionals. DO NOT buy this book... it'll only make you mad! Designers and developers ... it'll only make you mad! Audiovisual production companies: I will show your potential clients how to survive without your extortionately priced services. DO NOT buy this book... it'll only make you mad! Etc. So who IS the book for? Business owners: Whether you're a small businessperson taking your first steps in the industry or a big business with years of experience behind you, this book will help you to make the leap to the "next level". Entrepreneurs: Do you sometimes feel like you'd have to be Superman to juggle all the different aspects of your project? Do you keep signing up (and paying) for courses and training sessions to learn absolutely everything there is to know for yourself? Then you need to read this book UR-GENT-LY! If my book DOES deliver what it promised: In less than a month you'll be selling more. You'll be able to increase your prices without worrying about you rivals selling at a lower price point. Your customers will start treating you like the professional you are and will stop trying to haggle for better prices. You'll grow your returns on the investments made on present and future marketing campaigns. Etc. If my book DOESN'T deliver what it promised: You'll be a bit wiser and... I will refund 100% of your money! As you will see... You have nothing to lose and a lot to gain!
Author: Steve Siebold
Publisher:
ISBN: 9780975500354
Category : Personal coaching
Languages : en
Pages : 0
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Book Description
Is it possible for a person of average intelligence and modest means to ascend to the throne of the world class? The answer is YES! Not only is it possible - it's being done everyday. This book shows you how. 177 takes youinside the thought processes, habits and philosophies of the world's greatest performers.
Author: Colin Bryar
Publisher: St. Martin's Press
ISBN: 1250267609
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives—with lessons and techniques you can apply to your own company, and career, right now. In Working Backwards, two long-serving Amazon executives reveal the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them—much of it during the period of unmatched innovation that created products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services—Bryar and Carr offer unprecedented access to the Amazon way as it was developed and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels of the company. With a focus on customer obsession, long-term thinking, eagerness to invent, and operational excellence, Amazon’s ground-level practices ensure these characteristics are translated into action and flow through all aspects of the business. Working Backwards is both a practical guidebook and the story of how the company grew to become so successful. It is filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how their time at the company affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. Whatever your talent, career or organization might be, find out how you can put Working Backwards to work for you.
Author: Ruta Sepetys
Publisher: Penguin
ISBN: 0698174518
Category : Young Adult Fiction
Languages : en
Pages : 512
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Book Description
From the #1 New York Times bestselling author of Salt to the Sea and Between Shades of Gray comes a gripping, extraordinary portrait of love, silence, and secrets under a Spanish dictatorship. Madrid, 1957. Under the fascist dictatorship of General Francisco Franco, Spain is hiding a dark secret. Meanwhile, tourists and foreign businessmen flood into Spain under the welcoming promise of sunshine and wine. Among them is eighteen-year-old Daniel Matheson, the son of an oil tycoon, who arrives in Madrid with his parents hoping to connect with the country of his mother's birth through the lens of his camera. Photography--and fate--introduce him to Ana, whose family's interweaving obstacles reveal the lingering grasp of the Spanish Civil War--as well as chilling definitions of fortune and fear. Daniel's photographs leave him with uncomfortable questions amidst shadows of danger. He is backed into a corner of difficult decisions to protect those he loves. Lives and hearts collide, revealing an incredibly dark side to the sunny Spanish city. Master storyteller Ruta Sepetys once again shines light into one of history's darkest corners in this epic, heart-wrenching novel about identity, unforgettable love, repercussions of war, and the hidden violence of silence--inspired by the true postwar struggles of Spain. Includes vintage media reports, oral history commentary, photos, and more. Praise for The Fountains of Silence "Spain under Francisco Franco is as dystopian a setting as Margaret Atwood’s Gilead in Ruta Sepetys’s suspenseful, romantic and timely new work of historical fiction . . . Like [Shakespeare's family romances], 'The Fountains of Silence' speaks truth to power, persuading future rulers to avoid repeating the crimes of the past." --The New York Times Book Review “Full of twists and revelations…an excellent story, and timely, too.” --The Wall Street Journal "A staggering tale of love, loss, and national shame." --Entertainment Weekly * "[Sepetys] tells a moving story made even more powerful by its placement in a lesser-known historical moment. Captivating, deft, and illuminating historical fiction." --Booklist, *STARRED REVIEW* * "This gripping, often haunting historical novel offers a memorable portrait of fascist Spain." --Publishers Weekly, *STARRED REVIEW* * "This richly woven historical fiction . . . will keep young adults as well as adults interested from the first page to the last." --SLC, *STARRED REVIEW* * "Riveting . . . An exemplary work of historical fiction." --The Horn Book, *STARRED REVIEW*
Author: Trevor Paglen
Publisher: Melville House
ISBN: 193555414X
Category : Social Science
Languages : en
Pages : 162
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Book Description
Updated with New Information and Additional Patches They’re on the shoulders of all military personnel: patches showing what a soldier’s unit does. But what if that’s top secret? “A glimpse of [the Pentagon’s] dark world through a revealing lens—patches—the kind worn on military uniforms. . . The book offers not only clues into the nature of the secret programs, but also a glimpse of zealous male bonding among the presumed elite of the military-industrial complex. The patches often feel like fraternity pranks gone ballistic.” —William Broad, The New York Times I COULD TELL YOU. . . is a bestselling collection of more than seventy military patches representing secret government projects. Here author/photographer/investigator Trevor Paglen explores classified weapons projects and intelligence operations by scrutinizing their own imagery and jargon, disclosing new facts about important military units, which are here known by peculiar names (“Goat Suckers,” “Grim Reapers,” “Tastes Like Chicken”) and illustrated with occult symbols and ridiculous cartoons. The precisely photographed patches—worn by military personnel working on classified missions, such as those at the legendary Area 51—reveal much about a strange and eerie world about which little was previously known. “A fresh approach to secret government.” —Steven Aftergood, The Federation of American Scientists “An impressive collection.” —Justin Rood, ABC News “A fascinating set of shoulder patches.” —Stephen Colbert, The Colbert Report “I was fascinated... [Paglen] has assembled about 40 colorful patch insignia from secret, military ‘black’ programs that are hardly ever discussed in public. He has plenty of regalia from the real denizens of Area 51.” —Alex Beam, The Boston Globe
Author: Joseph Conrad
Publisher: Courier Corporation
ISBN: 0486114724
Category : Fiction
Languages : en
Pages : 209
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Book Description
Revolutionaries in the backstreets of 19th-century London plot the destruction of Greenwich Observatory in this masterpiece of suspense. Rich in atmosphere and psychological realism.
