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Author: Mike Moran
Publisher: Pearson Education
ISBN: 0137005148
Category : Business & Economics
Languages : en
Pages : 866
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Book Description
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Author: Mike Moran
Publisher: Pearson Education
ISBN: 0137005148
Category : Business & Economics
Languages : en
Pages : 866
Get Book
Book Description
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Author: Mike Moran
Publisher:
ISBN: 9780137005123
Category : Electronic books
Languages : en
Pages : 627
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Book Description
Author: Mike Moran
Publisher: Pearson Education
ISBN: 013303917X
Category : Business & Economics
Languages : en
Pages : 527
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Book Description
This volume, written by Mike Moran and Bill Hunt, explains what search engine optimization is, how it works and how you can implement it within your organization to increase profits.
Author: Bill Hunt
Publisher:
ISBN: 9781282502628
Category : Electronic commerce
Languages : en
Pages :
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Book Description
Author: Mike Moran
Publisher: IBM Press
ISBN: 9780132620451
Category : Business & Economics
Languages : en
Pages :
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Book Description
14+ Hours of Video Instruction Overview Search Engine Marketing LiveLessons provides all the background needed to be a search engine marketer. You will learn how to systematically address every issue you're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. Description In this comprehensive LiveLessons Mike Moran a world-class expert presents today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. The lessons thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through the basics while providing reliable insights for experienced professionals. This LiveLessons guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You will walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. About the Instructor Mike Moran has worked on the Web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM's customer-facing Web site. He was named an IBM Distinguished Engineer in 2005. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as Chief Strategist for the digital communications agency Converseon. Mike is the author of "Do It Wrong Quickly" and "Search Engine Marketing, Inc.", and he writes regular columns on search marketing for Revenue magazine, WebProNews, and Search Engine Guide. He's a member of the Search Engine Marketing Council of the Direct Marketing Association and a charter member of the DMA's Interactive Marketing Advisory Board. Mike is a frequent keynote speaker on Internet marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia's Darden School of Business, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing. Mike can be reached through his Web site (www.mikemoran.com), which is also the home of his Biznology newsletter and blog. Skill Level All levels What You Will Learn Identify and leverage new search engine marketing opportunities arising from social media Align search engine marketing with your company's evolving strategic and tactical goals Implement programs that drive sustainable improvements-- not counterproductive quick fixes Systematically optimize your existing Web site search programs Manage the unique marketing challenges associated with large sites Create monthly scorecards and use them to drive improvement Provide effective guidance to content developers and designers in language they'll understand Automate checking and reporting for every page on your site Choose effective target keywords, optimize your content, and attract links Make the most of Google, Yahoo!, Live Search, and specialized and local search tools Measure site-wide success rates across multiple systems and technologies Hire the right SEO consultant--and avoid the wrong ones Set your budget with a focus on profitability, customer acquisition, providing lifetime value Who Should Take This Course Whether you're a marketing, Web, or IT professional, product manager, or content specialist, "Search Engine Marketing, Inc., LiveLessons" will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly. Course Requirements An interest in understanding search engine marketing and how to implement it. Table of Contents General Introduction Lesson 1: Why Search Marketing Is Important...and Difficult Lesson 2: How Search Engines Work Lesson 3: How Search Marketing Works Lesson 4: How Searchers Work Lesson 5: Identify Your Web Site's Goals Lesson 6: Measure Your Web Site's Success Lesson 7: Measure Your Search Marketing Success Lesson 8: Define Your Search Marketing Strategy Lesson 9: Sell Your Search Marketing Proposal Lesson 10: Get Your Site Indexed Lesson 11: Choose Your Target Keywords Lesson 12: Optimize Your Content Lesson 13: Attract Links to Your Site Lesson 14A: Optimize Your Paid Search Program Lesson 14B: Optimize Your Paid Search Program Lesson 15: Make Search Marketing Operational Lesson 16A: Explore New Media and Social Media Lesson 16B: Explore New Media and Social Media Lesson 17: Optimize Your Web Site Search Lesson 18: What's Next? LiveLessons Video Training series publishes hundreds of hands-on, expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. This professional and personal technology video series features world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, IBM Press, Pearson IT Certification, Prentice Hall, Sams, and Que. Topics include: IT Certification, Programming, Web Development, Mobile Development, Home & Office Technologies, Business & Management, and more. View all LiveLessons at http: //www.ibmpressbooks.com/livelessons
Author: Andreas Ramos
Publisher: McGraw Hill Professional
ISBN: 0071597344
Category : Computers
Languages : en
Pages : 288
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Book Description
Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords
Author: Dave Amerland
Publisher: Pearson Education
ISBN: 0789751348
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google(tm)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(tm), TrustRank(tm), AuthorityRank(tm), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! * Learn how Google is delivering answers, not just links--and what it means to you * Profit from Google Now(tm) and the fragmented, personalized future of search * Prepare for Knowledge Graph(tm) by growing your online reputation, authority, and trust * Stop using 10 common SEO techniques that no longer work * Discover the truth about Trust Ranking(tm)--and 10 steps to take right now * Go way beyond keywords in today's new era of content marketing * Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn * See why the "First Page of Google" is rapidly become obsolete * Drive unprecedented business value from your online identity and influence * Learn how Google captures meaning in unstructured data--and give it what it wants * Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity * Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html
Author: Rebecca Lieb
Publisher: Que Publishing
ISBN: 0768687969
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags
Author: Francis DeRespinis
Publisher: Pearson Education
ISBN: 013292966X
Category : Technology & Engineering
Languages : en
Pages : 1508
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Book Description
Normal 0 false false false MicrosoftInternetExplorer4 A brand new collection of state-of-the-art insights for technical writers, editors, and content managers…in a convenient e-format, at a great price! Three outstanding IBM Press eBooks plus exclusive video walkthroughs help you maximize the value and effectiveness of your technical communications—in all media, for all audiences, everywhere! (Enhanced eBook) This package brings together unsurpassed IBM eBook and video resources for creating clearer, more usable, more effective technical communication. For one low price, you get three outstanding IBM Press books in industry-standard ePub format, plus exclusive video demonstrations walking through many key topics and techniques on DITA, step-by-step! The IBM Style Guide: Conventions for Writers and Editors distills IBM’s best wisdom for developing higher-quality content across all media, authors, and geographic locations. It delivers up-to-the minute guidance on topic-based writing; writing for diverse media and global audiences; organizing, structuring, and linking information; maximizing accessibility; documenting interfaces and procedures; and much more. Next, in DITA Best Practices: A Roadmap for Writing, Editing, and Architecting in DITA , three pioneering implementers show how to use DITA to maximize the value of technical documentation, and offer a complete roadmap for successful DITA adoption and usage. The authors answer crucial questions “official” DITA documents ignore, including: “Where do you start?” and “How do you avoid the pitfalls?” Discover proven best practices for developing effective topics, short descriptions, and content architecture, plus “in-the-trenches” solutions for ensuring quality implementations and accurate, cost-effective content conversion, including video demonstrations. Finally, Developing Quality Technical Information: A Handbook for Writers and Editors , Second Edition, presents today’s most systematic, well-proven approach to creating great documentation. Learn how to focus on the right tasks and topics; say more with fewer words; use organization to deliver faster access; streamline and improve reviews; and much more. Packed with before-and-after examples, illustrations, and checklists, this book addresses crucial topics ranging from internationalization to retrievability to visual effectiveness. Whether you’re a writer, editor, reviewer, or manager, if you want to create outstanding content, you’ll find this collection absolutely indispensable. From expert IBM and IBM Press publication professionals Francis DeRespinis, Peter Hayward, Jana Jenkins, Amy Laird, Leslie McDonald, Eric Radzinski, Laura Bellamy, Michelle Carey, Jenifer Schlotfeldt, Gretchen Hargis, Ann Kilty Hernandez, Polly Hughes, Deirdre Longo, Shannon Rouiller, and Elizabeth Wilde. Important note: Due to the incredibly rich media included in your enhanced eBook, you may experience longer than usual download times. Please be patient while your product is delivered.
Author: David Szetela
Publisher: John Wiley & Sons
ISBN: 0470917210
Category : Computers
Languages : en
Pages : 453
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Book Description
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
