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Author: Rob Garner
Publisher: John Wiley & Sons
ISBN: 1118283414
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.
Author: Rob Garner
Publisher: John Wiley & Sons
ISBN: 1118283414
Category : Business & Economics
Languages : en
Pages : 410
Get Book Here
Book Description
This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.
Author: Ron Jones
Publisher: John Wiley & Sons
ISBN: 1118216911
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
Author: Paul C. Light
Publisher: Rowman & Littlefield
ISBN: 0815701594
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
Research on social entrepreneurship is finally catching up to its rapidly growing potential. In The Search for Social Entrepreneurship, Paul Light explores this surge of interest to establish the state of knowledge on this growing phenomenon and suggest directions for future research. Light begins by outlining the debate on how to define social entrepreneurship, a concept often cited and lauded but not necessarily understood. A very elemental definition would note that it involves individuals, groups, networks, or organizations seeking sustainable change via new ideas on how governments, nonprofits, and businesses can address significant social problems. That leaves plenty of gaps, however, and without adequate agreement on what the term means, we cannot measure it effectively. The unsatisfying results are apple-to-orange comparisons that make replication and further research difficult. The subsequent section examines the four main components of social entrepreneurship: ideas, opportunities, organizations, and the entrepreneurs themselves. The copious information available about each has yet to be mined for lessons on making social entrepreneurship a success. The third section draws on Light's original survey research on 131 high-performing nonprofits, exploring how they differ across the four key components. The fourth and final section offers recommendations for future action and research in this burgeoning field.
Author: Alan Glazier
Publisher: AuthorHouse
ISBN: 1456738933
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
The "buzz" surrounding social media focuses on how business can build relationships by participating in the online "conversation". When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. "Searchial" is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a "searchial" media campaign. It demonstrates the added value of practicing "searchial media" instead of just "social media". Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term "Searchial" reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.
Author: Joshua Waldman
Publisher: CreateSpace
ISBN: 9781508514886
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
You've probably heard that social media can make or break your search for a job. But exactly how do you conduct an effective social media job search? Where do you turn for the best job search advice? What does it take to find a job today? Joshua Waldman knows. He wrote the popular book Job Searching with Social Media For Dummies. And now he has created this workbook, The Social Media Job Search Workbook. What can this workbook help you accomplish? - Get interviews faster - Attract recruiters - Increase your chances of finding meaningful work in record time Why a workbook? Because landing your dream job takes more than knowledge--it takes action. This workbook's friendly format helps you translate valuable knowledge into invaluable action based on your unique skills, interests, and appeal to employers. Waldman takes the worry out of the process as he guides you through the right steps in the right order, from positioning to polishing to publishing. He shares his proven process for crafting a job-attracting message that works for the online audience you want to reach. Waldman's tips on using today's tools--especially LinkedIn, Facebook, and Twitter--will give you the confidence and clarity you need to fine-tune your own powerful social media job search.
Author: Dirk Lewandowski
Publisher: Emerald Group Publishing
ISBN: 1780526369
Category : Language Arts & Disciplines
Languages : en
Pages : 337
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Book Description
Provides an understanding of Web search engines from the unique perspective of Library and Information Science. This book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, and the influence of search engine optimization (SEO) on results quality.
Author: Meredith Ringel Morris
Publisher: Springer Nature
ISBN: 303102270X
Category : Computers
Languages : en
Pages : 85
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Book Description
Today, Web search is treated as a solitary experience. Web browsers and search engines are typically designed to support a single user, working alone. However, collaboration on information-seeking tasks is actually commonplace. Students work together to complete homework assignments, friends seek information about joint entertainment opportunities, family members jointly plan vacation travel, and colleagues jointly conduct research for their projects. As improved networking technologies and the rise of social media simplify the process of remote collaboration, and large, novel display form-factors simplify the process of co-located group work, researchers have begun to explore ways to facilitate collaboration on search tasks. This lecture investigates the who, what, where, when and why of collaborative search, and gives insight in how emerging solutions can address collaborators' needs. Table of Contents: Introduction / Who? / What? / Where? / When? / Why? / Conclusion: How?
Author: Daniel Chandler
Publisher: Oxford University Press
ISBN: 0192518526
Category : Computers
Languages : en
Pages : 257
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Book Description
This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.
Author: Jesus Mena
Publisher: CRC Press
ISBN: 1439881928
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
Author: Julie Atherton
Publisher: Kogan Page Publishers
ISBN: 1398610003
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through: - Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies - Using appropriate technology including AI With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
