Sales, Promotion, and Product Differentiation in Two Prescription Drug Markets PDF Download
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Author: Ronald S. Bond
Publisher:
ISBN:
Category : Drug traffic
Languages : en
Pages : 180
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Author: Ronald S. Bond
Publisher:
ISBN:
Category : Drug traffic
Languages : en
Pages : 180
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Author:
Publisher:
ISBN:
Category : Energy policy
Languages : en
Pages : 782
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Author: John Sutton
Publisher: MIT Press
ISBN: 9780262692649
Category : Business & Economics
Languages : en
Pages : 700
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Book Description
John Sutton sets out a unified theory that encompasses two major approaches to studying market, while generating a series of novel predictions as to how markets evolve. Traditionally, the field of industrial organization has relied on two unrelated theories—the cross-section theory and the growth-of-firms theory—to explain cross-industry differences in concentration and within-industry skewness. The two approaches are based on very different mathematical structures and few researchers have attempted to relate them to each other. In this book, John Sutton unifies the two approaches through a theory that rests on three simple principles. The first two, a "survivor principle" that says that firms will not pursue loss-making strategies, and an "arbitrage principle" that says that if a profitable opportunity is available, some firm will take it, suffice to define a set of possible outcomes. The third, the "symmetry principle," says that the strategy used by a new entrant into any submarket depends neither on the entrants identity nor on its history in other submarkets. This allows researchers to bring together the roles of strategic interactions and of independence effects. The result is that the considerations motivating the cross-section tradition and those motivating the growth-of-firms tradition both drop out within a single game-theoretic model. This book follows Sutton's Sunk Costs and Market Structure, published by MIT Press in 1991.
Author: Dominique M. Hanssens
Publisher: Springer Science & Business Media
ISBN: 0306475944
Category : Business & Economics
Languages : en
Pages : 507
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Book Description
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Author: Alison Masson
Publisher:
ISBN:
Category : Drugs
Languages : en
Pages : 356
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Author: American Bar Association. Merger Standards Task Force
Publisher: American Bar Association
ISBN: 9780897070430
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
This work focuses on the evaluation of mergers. Present methods of evaluating mergers are discussed along with suggestions for changes in these methods.
Author: Roy Levy
Publisher: DIANE Publishing
ISBN: 1428953639
Category : Antitrust law
Languages : en
Pages : 226
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Author: United States. Congress. Senate. Special Committee on Aging
Publisher:
ISBN:
Category : Drugs
Languages : en
Pages : 808
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Author: Robert G. Vaughn
Publisher: Routledge
ISBN: 1000151921
Category : Law
Languages : en
Pages : 492
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Book Description
This volume contains articles examining freedom of information statutes, including those protecting government employees who expose official misconduct. Using United States laws as examples, the articles explore the relationship of these laws to administrative and constitutional theory in the United States. In addition, they demonstrate how varying conceptions of information illuminate the controversies in the application of these laws to the revolution in the electronic storage and retrieval of information. The articles allow the reader to speculate how the connection of these laws to liberal democratic theory explains their recent adoption in several countries and their international application.
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Health and the Environment
Publisher:
ISBN:
Category : Drugs
Languages : en
Pages : 2036
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Book Description
