Ryanair Case Study and Strategic Analysis PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Ryanair Case Study and Strategic Analysis PDF full book. Access full book title Ryanair Case Study and Strategic Analysis by Christoph Müller. Download full books in PDF and EPUB format.

Ryanair Case Study and Strategic Analysis

Ryanair Case Study and Strategic Analysis PDF Author: Christoph Müller
Publisher: GRIN Verlag
ISBN: 3640897323
Category : Business & Economics
Languages : en
Pages : 85

Get Book Here

Book Description
Research Paper (undergraduate) from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: English, abstract: This report conducts a competitive analysis of Europe's leading low-cost carrier Ryanair. For this purpose, various concepts and frameworks of the strategic paradigm are applied, such as Michael Porter's Five Forces and Value Chain Analysis, SWOT or Resource-Based View. When it comes to Ryanair's external environment the report provides extensive information on the external factors that are having a significant impact on Ryanair's low-cost strategy and its economic viability. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. Furthermore, based on the competitive analysis recommendations are made on Ryanair's future direction and as to how it can sustain and extend its strategic position. In particular, this part deals with strategic human resource management, corporate social responsibility, lean thinking and diversification. Due to the complexity of the aspects covered in this report and the need to clarify some of them more comprehensively, appendices are provided to promote understanding.