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Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612
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Book Description
Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612
Get Book Here
Book Description
Author: C. S. G. Krishnamacharyulu
Publisher: Pearson Education India
ISBN: 8131785157
Category : Consumer behavior
Languages : en
Pages : 291
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Book Description
Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making.
Author: Pradeep Kashyap
Publisher: Dreamtech Press
ISBN: 9788177225587
Category : Consumer behavior
Languages : en
Pages : 384
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Book Description
The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.
Author: Dinesh Kumar
Publisher: SAGE Publications Pvt. Limited
ISBN: 9789386062765
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its huge This new textbook discusses how the application of traditional marketing theories transforms when the ‘fourth sector’, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market—marketing to rural areas and empowering the ‘bottom-of-pyramid’ (BoP) markets to create successful business ventures. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies. Infused with numerous real-life case studies of companies that have ventured into the field, this book will prove to be an extremely useful resource in understanding the uniqueness, dynamics and challenges of marketing in rural areas. Key Features: · Rich pedagogy including opening and closing case studies, mini case studies, engaging chapter-end exercises and project assignments · Inclusion of references to recent research data, important journal articles and videos for classroom teaching · Comprehensive overview of the future of rural marketing through BoP approach, social enterprises and use of big data
Author: Pradeep Kashyap
Publisher: Pearson Education India
ISBN: 9788131760352
Category : Rural industries
Languages : en
Pages : 301
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Book Description
Author: Sanal Kumar Velayudhan
Publisher: Routledge India
ISBN: 9781032518756
Category :
Languages : en
Pages : 0
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Book Description
Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book - - Includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - Looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; - Analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; - Offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing.
Author: Richard Sharpley
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
This text provides a comprehensive, stimulating and up-to-date analysis of the key issues involved in the planning and management of rural tourism.The book makes extensive use of case studies to illustrate the issues and problems discussed in the text. These include agrotourism in Cyprus, tourism development in Ireland, rural tourism in Utah, National Parks in Australia, marketing farm tourism in Austria and rural tourism in Romania.
Author: C. S. G. Krishnamacharyulu
Publisher: Pearson Education India
ISBN: 9788177589764
Category : Consumer behavior
Languages : en
Pages : 420
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Book Description
Author: T. P. Gopalaswamy
Publisher:
ISBN:
Category : Rural marketing
Languages : en
Pages : 13
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Book Description
Author: S. Neelamegham
Publisher:
ISBN:
Category :
Languages : en
Pages : 506
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Book Description
