Author: T.P. Gopalaswamy
Publisher: Vikas Publishing House
ISBN: 9788125930976
Category : Marketing
Languages : en
Pages : 266
Book Description
Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Rural Marketing - Environment, Problems
Rural Marketing, Environment, Problems and Strategies
Author: T. P. Gopalaswamy
Publisher:
ISBN:
Category : Rural marketing
Languages : en
Pages : 13
Book Description
Publisher:
ISBN:
Category : Rural marketing
Languages : en
Pages : 13
Book Description
Rural Management
Author: K. B. Gupta, Faizia Siddiqui, Iftikhar Alam
Publisher: Sanbun Publishers
ISBN: 9789380257112
Category :
Languages : en
Pages : 336
Book Description
Publisher: Sanbun Publishers
ISBN: 9789380257112
Category :
Languages : en
Pages : 336
Book Description
Strategies for Management in Modern Era
Author: Dr. G. Vani Dr. M. Ganesh Babu Dr. N. Panchanatham Dr. P. Nagarjuna
Publisher: Archers & Elevators Publishing House
ISBN: 9385640046
Category : Antiques & Collectibles
Languages : en
Pages :
Book Description
Publisher: Archers & Elevators Publishing House
ISBN: 9385640046
Category : Antiques & Collectibles
Languages : en
Pages :
Book Description
Driving the Economy through Innovation and Entrepreneurship
Author: Department of Management Studies,
Publisher: Springer Science & Business Media
ISBN: 8132207467
Category : Business & Economics
Languages : en
Pages : 865
Book Description
Modern technologies are central to creation of wealth through business expansion leading to economic development. This is visible in the fast-paced technology-induced economic growth experienced by most countries, especially by rapidly growing economies such as India, China, Brazil, South Korea, among others. Increasing individual scientific contribution, nurturing entrepreneurial talent, promoting innovative competence, strategically prioritizing and investing in technologies and enhancing national economic wealth are some of the important Technology Management goals. Technology Management has emerged as a strategic and knowledge domain of interest to academicians, practitioners, and policy makers across the globe. Technology Management has also evolved into an inter-disciplinary concern which requires national and international collaborations and exchange of insights. Keeping this objective in mind the International Conference on Technology Management is organized by the Department of Management Studies, Indian Institute of Science, Bangalore, a leader in research and education in Technology Management for the last several decades. This conference aims at integrating experiences of academicians, industry leaders, Technology Managers and Innovators towards effective knowledge creation and economic development. The contributions of the present volume are presented at the International Conference on Technology Management-2012 during 18-20 July 2012.
Publisher: Springer Science & Business Media
ISBN: 8132207467
Category : Business & Economics
Languages : en
Pages : 865
Book Description
Modern technologies are central to creation of wealth through business expansion leading to economic development. This is visible in the fast-paced technology-induced economic growth experienced by most countries, especially by rapidly growing economies such as India, China, Brazil, South Korea, among others. Increasing individual scientific contribution, nurturing entrepreneurial talent, promoting innovative competence, strategically prioritizing and investing in technologies and enhancing national economic wealth are some of the important Technology Management goals. Technology Management has emerged as a strategic and knowledge domain of interest to academicians, practitioners, and policy makers across the globe. Technology Management has also evolved into an inter-disciplinary concern which requires national and international collaborations and exchange of insights. Keeping this objective in mind the International Conference on Technology Management is organized by the Department of Management Studies, Indian Institute of Science, Bangalore, a leader in research and education in Technology Management for the last several decades. This conference aims at integrating experiences of academicians, industry leaders, Technology Managers and Innovators towards effective knowledge creation and economic development. The contributions of the present volume are presented at the International Conference on Technology Management-2012 during 18-20 July 2012.
Rural Marketing
Author: Pradeep Kashyap
Publisher: Pearson Education India
ISBN: 9788131760352
Category : Rural industries
Languages : en
Pages : 301
Book Description
Publisher: Pearson Education India
ISBN: 9788131760352
Category : Rural industries
Languages : en
Pages : 301
Book Description
Rural Marketing
Author: Awadhesh Kumar Singh
Publisher: New Age International
ISBN: 8122416837
Category : Agriculture
Languages : en
Pages : 11
Book Description
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Publisher: New Age International
ISBN: 8122416837
Category : Agriculture
Languages : en
Pages : 11
Book Description
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Sustainable Food Security
Author:
Publisher: Mittal Publications
ISBN: 9788183243568
Category : Food security
Languages : en
Pages : 432
Book Description
Contributed articles.
Publisher: Mittal Publications
ISBN: 9788183243568
Category : Food security
Languages : en
Pages : 432
Book Description
Contributed articles.
RURAL MARKETING IN INDIA
Author: Dr Arunkumar B
Publisher: Ashok Yakkaldevi
ISBN: 9387113264
Category : Art
Languages : en
Pages : 238
Book Description
Showcasing is the business action that investigates unfulfilled needs and needs, characterizes and gauges their extent, figures out which target market can be ideal and ideally served, settles based on proper items, valuing, advancement and appropriation projects to serve these business sectors with the point of investigating new chances and building up a market direction. Advertising assumes a significant function by fulfilling these requirements and needs through trade measures and by serving the best quality merchandise with the confirmation of serving the client in the most ideal way and cuts off at building long haul associations. The cycle ought to be very much imparted by building up the estimation of an item or administration through situating to clients.
Publisher: Ashok Yakkaldevi
ISBN: 9387113264
Category : Art
Languages : en
Pages : 238
Book Description
Showcasing is the business action that investigates unfulfilled needs and needs, characterizes and gauges their extent, figures out which target market can be ideal and ideally served, settles based on proper items, valuing, advancement and appropriation projects to serve these business sectors with the point of investigating new chances and building up a market direction. Advertising assumes a significant function by fulfilling these requirements and needs through trade measures and by serving the best quality merchandise with the confirmation of serving the client in the most ideal way and cuts off at building long haul associations. The cycle ought to be very much imparted by building up the estimation of an item or administration through situating to clients.
Rural Marketing: Text And Cases, 2/E
Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612
Book Description
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612
Book Description