Author: Nancy Snow
Publisher: Routledge
ISBN: 1135926891
Category : Language Arts & Disciplines
Languages : en
Pages : 403
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Book Description
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.
Author: Naren Chitty
Publisher: Taylor & Francis
ISBN: 1000904083
Category : Political Science
Languages : en
Pages : 435
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Book Description
The Routledge Handbook of Soft Power (2nd Edition) offers a comprehensive, detailed, and ground-breaking examination of soft power – a key factor in cultural diplomacy, cultural relations, and public diplomacy. Interrogating soft power as influence, the handbook examines manifestations in media, public mind, policy, and theory – in a fraught geopolitical climate, one demanding reconceptualization of soft power’s role in state and civic society behaviour. Part I provides important new conceptualization and critical analysis of soft power from international relations, philosophical, and other social theoretical perspectives; analyses multiple methods of soft power measurement and makes proposals; and connects soft power innovatively with other concepts Part II addresses soft power and contemporary issues by examining new technology and soft power intentions, soft power and states’ performance during the global pandemic, and soft power and values Part III investigates cases from China, France, Greece, Israel, Japan, Kazhakstan, Poland, Russia, South Korea, Spain, Türkiye, and the United States – some in combination. This innovative handbook is a definitive resource for inquirers into soft power desiring to familiarize themselves with cutting-edge debates and research. It will be of interest and value to students, researchers, and policy makers working in cultural relations, international communication, international relations, public diplomacy, and contiguous fields.
Author: Liam Kennedy
Publisher: Routledge
ISBN: 1000450791
Category : Social Science
Languages : en
Pages : 504
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Book Description
The Routledge International Handbook of Diaspora Diplomacy is a multidisciplinary collection of writings by leading scholars and practitioners from around the world. It reflects on the geopolitical and technological shifts that have led to the global emergence of this form of diplomacy and provides detailed examples of how governments, intergovernmental organizations (IGOs), non-governmental organizations (NGOs) and corporations are engaging diasporas as transnational agents of intervention and change. The organization in six thematic parts provides for focused coverage of key issues, sectors and practices, while also building a comprehensive guide to the growing field. Each section features an introduction authored by the Editor, designed to provide useful contextual information and to highlight linkages between the chapters. Cross-disciplinary research and commentary is a key feature of the Handbook, providing diverse yet overlapping perspectives on diaspora diplomacy. • Part 1: Mapping Diaspora Diplomacy • Part 2: Diaspora Policies and Strategies • Part 3: Diaspora Networks and Economic Development • Part 4: Long-Distance Politics • Part 5: Digital Diasporas, Media and Soft Power • Part 6: Advancing Diaspora Diplomacy Studies The Routledge International Handbook of Diaspora Diplomacy is a key reference point for study and future scholarship in this nascent field.
Author: James Pamment
Publisher: Routledge
ISBN: 1136219536
Category : Political Science
Languages : en
Pages : 186
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Book Description
This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.
Author: Derina Holtzhausen
Publisher: Routledge
ISBN: 1136207120
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1317918851
Category : Business & Economics
Languages : en
Pages : 590
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Book Description
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Author: Richard Parker
Publisher: Routledge
ISBN: 1136838333
Category : Medical
Languages : en
Pages : 548
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Book Description
The Routledge Handbook of Global Public Health addresses emerging issues and conceptualizations in global health, expanding upon the critical priorities in this rapidly evolving field. It provides an authoritative overview for students, practitioners, researchers, and policy makers concerned with public health around the globe.
Author: Nicholas J. Cull
Publisher: John Wiley & Sons
ISBN: 0745691234
Category : Political Science
Languages : en
Pages : 161
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Book Description
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
Author: Andrei Tsygankov
Publisher: Routledge
ISBN: 1134994230
Category : Political Science
Languages : en
Pages : 848
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Book Description
Providing a comprehensive overview of Russia’s foreign policy directions, this handbook brings together an international team of scholars to develop a complex treatment of Russia’s foreign policy. The chapters draw from numerous theoretical traditions by incorporating ideas of domestic institutions, considerations of national security and international recognition as sources of the nation’s foreign policy. Covering critically important subjects such as Russia’s military interventions in Ukraine and Syria, the handbook is divided into four key parts: Part I explores the social and material conditions in which Russia’s foreign policy is formed and implemented. Part II investigates tools and actors that participate in policy making including diplomacy, military, media, and others. Part III provides an overview of Russia’s directions towards the United States, Europe, Asia, the Middle East, Eurasia, and the Arctic. Part IV addresses the issue of Russia’s participation in global governance and multiple international organizations, as well as the Kremlin’s efforts to build new organizations and formats that suit Russia’s objectives. The Routledge Handbook of Russian Foreign Policy is an invaluable resource to students and scholars of Russian Politics and International Relations, as well as World Politics more generally.
Author: Gary D. Rawnsley
Publisher: Routledge
ISBN: 1317635922
Category : Social Science
Languages : en
Pages : 505
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Book Description
The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communications within the contexts of globalization and regionalization. Moreover, the study of Chinese media provides an invaluable opportunity to test and refine the variety of communications theories that researchers have used to describe, analyse, compare and contrast systems of communications. The Routledge Handbook of Chinese Media is a prestigious reference work providing an overview of the study of Chinese media. Gary and Ming-Yeh Rawnsley bring together an interdisciplinary perspective with contributions by an international team of renowned scholars on subjects such as television, journalism and the internet and social media. Locating Chinese media within a regional setting by focusing on ‘Greater China’, the People’s Republic of China, Taiwan, Hong Kong, Macau and overseas Chinese communities; the chapters highlight the convergence of media and platforms in the region; and emphasise the multi-directional and trans-national character of media/information flows in East Asia. Contributing to the growing de-westernization of media and communications studies; this handbook is an essential and comprehensive reference work for students of all levels and scholars in the fields of Chinese Studies and Media Studies.
