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Author: Nancy Snow
Publisher: Routledge
ISBN: 1135926891
Category : Language Arts & Disciplines
Languages : en
Pages : 403
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Book Description
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.
Author: Nancy Snow
Publisher: Routledge
ISBN: 1135926891
Category : Language Arts & Disciplines
Languages : en
Pages : 403
Get Book Here
Book Description
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.
Author: Naren Chitty
Publisher: Taylor & Francis
ISBN: 1000904083
Category : Political Science
Languages : en
Pages : 435
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Book Description
The Routledge Handbook of Soft Power (2nd Edition) offers a comprehensive, detailed, and ground-breaking examination of soft power – a key factor in cultural diplomacy, cultural relations, and public diplomacy. Interrogating soft power as influence, the handbook examines manifestations in media, public mind, policy, and theory – in a fraught geopolitical climate, one demanding reconceptualization of soft power’s role in state and civic society behaviour. Part I provides important new conceptualization and critical analysis of soft power from international relations, philosophical, and other social theoretical perspectives; analyses multiple methods of soft power measurement and makes proposals; and connects soft power innovatively with other concepts Part II addresses soft power and contemporary issues by examining new technology and soft power intentions, soft power and states’ performance during the global pandemic, and soft power and values Part III investigates cases from China, France, Greece, Israel, Japan, Kazhakstan, Poland, Russia, South Korea, Spain, Türkiye, and the United States – some in combination. This innovative handbook is a definitive resource for inquirers into soft power desiring to familiarize themselves with cutting-edge debates and research. It will be of interest and value to students, researchers, and policy makers working in cultural relations, international communication, international relations, public diplomacy, and contiguous fields.
Author: Liam Kennedy
Publisher: Routledge
ISBN: 1000450791
Category : Social Science
Languages : en
Pages : 504
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Book Description
The Routledge International Handbook of Diaspora Diplomacy is a multidisciplinary collection of writings by leading scholars and practitioners from around the world. It reflects on the geopolitical and technological shifts that have led to the global emergence of this form of diplomacy and provides detailed examples of how governments, intergovernmental organizations (IGOs), non-governmental organizations (NGOs) and corporations are engaging diasporas as transnational agents of intervention and change. The organization in six thematic parts provides for focused coverage of key issues, sectors and practices, while also building a comprehensive guide to the growing field. Each section features an introduction authored by the Editor, designed to provide useful contextual information and to highlight linkages between the chapters. Cross-disciplinary research and commentary is a key feature of the Handbook, providing diverse yet overlapping perspectives on diaspora diplomacy. • Part 1: Mapping Diaspora Diplomacy • Part 2: Diaspora Policies and Strategies • Part 3: Diaspora Networks and Economic Development • Part 4: Long-Distance Politics • Part 5: Digital Diasporas, Media and Soft Power • Part 6: Advancing Diaspora Diplomacy Studies The Routledge International Handbook of Diaspora Diplomacy is a key reference point for study and future scholarship in this nascent field.
Author: James Pamment
Publisher: Routledge
ISBN: 0415519713
Category : History
Languages : en
Pages : 186
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Book Description
This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry 'gatekeeper' structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.
Author: Victoria Durrer
Publisher: Routledge
ISBN: 131751288X
Category : Business & Economics
Languages : en
Pages : 810
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Book Description
Cultural policy intersects with political, economic, and socio-cultural dynamics at all levels of society, placing high and often contradictory expectations on the capabilities and capacities of the media, the fine, performing, and folk arts, and cultural heritage. These expectations are articulated, mobilised and contested at – and across – a global scale. As a result, the study of cultural policy has firmly established itself as a field that cuts across a range of academic disciplines, including sociology, cultural and media studies, economics, anthropology, area studies, languages, geography, and law. This Routledge Handbook of Global Cultural Policy sets out to broaden the field’s consideration to recognise the necessity for international and global perspectives. The book explores how cultural policy has become a global phenomenon. It brings together a diverse range of researchers whose work reveals how cultural policy expresses and realises common global concerns, dominant narratives, and geopolitical economic and social inequalities. The sections of the book address cultural policy’s relation to core academic disciplines and core questions, of regulations, rights, development, practice, and global issues. With a cross-section of country-by-country case studies, this comprehensive volume is a map for academics and students seeking to become more globally orientated cultural policy scholars.
Author: Nicholas J. Cull
Publisher: John Wiley & Sons
ISBN: 0745691234
Category : Political Science
Languages : en
Pages : 161
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Book Description
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
Author: Derina Holtzhausen
Publisher: Routledge
ISBN: 1136207120
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1317918851
Category : Business & Economics
Languages : en
Pages : 590
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Book Description
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Author: Richard Parker
Publisher: Routledge
ISBN: 1136838325
Category : Medical
Languages : en
Pages : 701
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Book Description
At the beginning of the twenty-first century, key public health issues and challenges have taken centre stage. They range from arsenic in drinking water to asthma among children and adults; from the re-emergence of cholera, to increasing cancer rates and other chronic diseases; from AIDS to malaria and hepatitis; from the crises faced by displaced or refugee populations to the new challenges that have emerged for reproductive health and rights. Like most aspects of contemporary life, these problems have been impacted by globalization. The issues that confront us are being shaped by evolving processes such as the growth of inequalities between the rich and the poor in countries around the world, the globalization of trade and commerce, new patterns of travel and migration, as well as a reduction in resources for the development and sustainability of public health infrastructures. The Routledge Handbook of Global Public Health explores this context and addresses both the emerging issues and conceptualizations of the notion of global health, along with expanding upon and highlighting the critical priorities in this rapidly evolving field. It is organized in ten main sections. The topics covered include: The transition from international to global health Structural inequalities and global public health Ecological transformation and environmental health in the global system Population and reproductive health Conflict, violence and emergencies in global public health Global public health policy and practice Global public health and development Global mental health Global access to essential medicines Health systems, health capacity, and the politics of global public health This comprehensive handbook will provide an authoritative overview for students, practitioners, researchers, and policy makers working in or concerned with public health around the globe.
Author: Gary D. Rawnsley
Publisher: Routledge
ISBN: 1317635922
Category : Social Science
Languages : en
Pages : 505
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Book Description
The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communications within the contexts of globalization and regionalization. Moreover, the study of Chinese media provides an invaluable opportunity to test and refine the variety of communications theories that researchers have used to describe, analyse, compare and contrast systems of communications. The Routledge Handbook of Chinese Media is a prestigious reference work providing an overview of the study of Chinese media. Gary and Ming-Yeh Rawnsley bring together an interdisciplinary perspective with contributions by an international team of renowned scholars on subjects such as television, journalism and the internet and social media. Locating Chinese media within a regional setting by focusing on ‘Greater China’, the People’s Republic of China, Taiwan, Hong Kong, Macau and overseas Chinese communities; the chapters highlight the convergence of media and platforms in the region; and emphasise the multi-directional and trans-national character of media/information flows in East Asia. Contributing to the growing de-westernization of media and communications studies; this handbook is an essential and comprehensive reference work for students of all levels and scholars in the fields of Chinese Studies and Media Studies.
