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Author: Harrison Coerver
Publisher: John Wiley & Sons
ISBN: 1118834178
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to: Identify strengths that deserve a concentration of resources Achieve a coordinated product and service portfolio Root out marginal or underperforming activities that are negatively impacting your organization Case studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.
Author: Harrison Coerver
Publisher: John Wiley & Sons
ISBN: 1118834178
Category : Business & Economics
Languages : en
Pages : 156
Get Book Here
Book Description
Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to: Identify strengths that deserve a concentration of resources Achieve a coordinated product and service portfolio Root out marginal or underperforming activities that are negatively impacting your organization Case studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.
Author: Harrison Coerver
Publisher: John Wiley & Sons
ISBN: 1118834143
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are: Overhaul the governance model and committee operations (and get the right people focused on the right things). Empower the CEO and leverage staff expertise. Zero in on your member market. Rationalize programs and services--and focus where you can have an effect. Get the supporting technology framework right. The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.
Author: Susan A. Ambrose
Publisher: John Wiley & Sons
ISBN: 1119568382
Category : Education
Languages : en
Pages : 325
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Book Description
Explores the current context, role, and challenges of post-secondary education and presents options for promising pathways forward. The post-secondary educational system has undergone dramatic changes and experienced immense stress in the past two decades. Once regarded as the logical next step toward career opportunities and financial security, higher education is a subject of growing uncertainty for millions of people across the United States. It is more common than ever to question the return on investment, skyrocketing cost, and student debt burden of going to college. Prospective students, and many employers, increasingly view attending institutions of higher learning as inadequate preparation for entering the 21st century workforce. High-profile scandals—financial impropriety, sexual abuse, restrictions of free speech, among others—have further eroded public trust. In response to these and other challenges, leading voices are demanding strengthened accountability and measurable change. Higher Education's Road to Relevance illustrates why change is needed in post-secondary education and offers practical solutions to pressing concerns. The authors, internationally recognized experts in college-level teaching and learning innovation, draw heavily from contemporary research to provide an integrative approach for post-secondary faculty, staff, and administrators of all levels. This timely book helps readers identify the need for leadership in developing new networks and ecosystems of learning and workforce development. This valuable book will help readers: Understand the forces driving change in higher education Develop multiple pathways to create and credential self-directed learners Promote access to flexible, cost-effective, and relevant learning Adapt structures and pedagogies to address issues and overcome challenges Use an inclusive approach that extends to employers, K-12 educators, post-secondary educators, and policy-makers, among others Higher Education's Road to Relevance is a much-needed resource for college and university administrators, academic researchers, instructors and other faculty, and staff who support and interact with students.
Author: Tim Manners
Publisher: Penguin
ISBN: 9781591842200
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Branding expert Tim Manners says that marketers should give up the flashy practices and group- think of the last 50 years - the demographics- driven strategies, fashion-obsessed images and old-fashioned advertising - and focus on what today's consumers care about. Manners argues that some once-powerful companies are in trouble because they've lost their relevance. Drawing on scores of examples including Tesco and Virgin Megastores and interviews with many of the world's top marketers, Manners defines the key principles of relevant brands.
Author: Bill Cates
Publisher:
ISBN: 9781888970005
Category :
Languages : en
Pages :
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Book Description
Your Value Proposition is not your Elevator Pitch, Positioning Statement, or Unique Selling Proposition. Your Value Proposition is the sum total of all the value you bring to your prospects, clients, strategic partners, and even your employees. Your Value Proposition is the foundation of your business. No value proposition = No business! In today's world of marketing-message overload, the most effective way to grab someone's attention is through radically relevant and critically compelling messaging. Communicating a relevant and compelling value proposition has always been a critical part of winning new business. And your overwhelmed prospects and clients need and even expect your value proposition to be bullseye relevant and continually compelling. In Radical Relevance, Hall of Fame marketer and speaker Bill Cates, lays out your complete road map to discover, formulate, and communicate your value proposition in a way that will be irresistible to just the right prospects, compel them to follow your recommendations, and repel prospects who aren't a perfect fit. Remember: if you try to appeal to everyone, you run the risk of appealing to no one.It's time to take a stand with your value!It's time to get Radically Relevant!
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: Andrea Coville
Publisher: Black Ink Press
ISBN: 9781098359638
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea. In Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Andrea Coville, who heads a global marketing and public relations agency, successfully showed us how to get today's busy, distracted consumers to buy. Booklist called Relevance a thought-provoking guide to success in today's noisy communications world. Here, in her follow-up work, Coville's focus is on helping you create Relevance in our current moment of uncertainty caused by the pandemic, social unrest, and ever-increasing technological change. She lays out, in step-by-step fashion, what you need to do and how to do it. And Coville also provides numerous case studies--profiling large global companies, smaller firms, nonprofits, and universities--who have created Relevance successfully. It has never been more difficult to get people to listen to what you have to say. Coville explains why you have to create deep, lasting, and mutually satisfying relationships with the people who keep you in business--and then she shows you how to do it. By the time you are done reading, you will have a series of strategies that have been proven to work when it comes to changing minds and behavior, strategies that will help you stay ahead of the competition. You will also be able to craft an effective marketing strategy that will allow your message to reach today's busy, distracted customers (a description that fits just about everyone you are trying to reach). As Richard Cote, executive director for Advancement at the Thayer School of Engineering at Dartmouth, correctly points out: Whether you work for an Ivy League college, a nonprofit organization, or a for-profit enterprise, there is one common thread and path to success: people relationships. That means understanding the needs, the hopes, the aspirations of people and making those come alive in the services and products you represent. Andy's book on Relevance nails this point crisply. You can have the best offering in the world, highly designed and expertly targeted, but without a real, relevant connection to people, it will go nowhere. Her book provides a step-by-step program on not only building relevance to your audiences or customers but sustaining and expanding it. The book, Creating Relevance in a Time of Uncertainty, provides both the diagnosis and the prescription with well-articulated cases and proven methodology. It's a must-read for leaders who seek the people-centered 'secret sauce' that differentiates your organization or enterprise and propels it forward in the midst of tough competition and global economic and pandemic headwinds.
Author: Sarah L. Sladek
Publisher: John Wiley & Sons
ISBN: 1118834267
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
How new membership models can help associations survive and thrive in today's evolving environment The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community. The End of Membership As We Know It explains: How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.
Author: Ruha Benjamin
Publisher: John Wiley & Sons
ISBN: 1509526439
Category : Social Science
Languages : en
Pages : 172
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Book Description
From everyday apps to complex algorithms, Ruha Benjamin cuts through tech-industry hype to understand how emerging technologies can reinforce White supremacy and deepen social inequity. Benjamin argues that automation, far from being a sinister story of racist programmers scheming on the dark web, has the potential to hide, speed up, and deepen discrimination while appearing neutral and even benevolent when compared to the racism of a previous era. Presenting the concept of the “New Jim Code,” she shows how a range of discriminatory designs encode inequity by explicitly amplifying racial hierarchies; by ignoring but thereby replicating social divisions; or by aiming to fix racial bias but ultimately doing quite the opposite. Moreover, she makes a compelling case for race itself as a kind of technology, designed to stratify and sanctify social injustice in the architecture of everyday life. This illuminating guide provides conceptual tools for decoding tech promises with sociologically informed skepticism. In doing so, it challenges us to question not only the technologies we are sold but also the ones we ourselves manufacture. Visit the book's free Discussion Guide here.
Author: Slavoj Zizek
Publisher: John Wiley & Sons
ISBN: 1509536124
Category : Philosophy
Languages : en
Pages : 23
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Book Description
No other Marxist text has come close to achieving the fame and influence of The Communist Manifesto. Translated into over 100 languages, this clarion call to the workers of the world radically shaped the events of the twentieth century. But what relevance does it have for us today? In this slim book Slavoj Zizek argues that, while exploitation no longer occurs the way Marx described it, it has by no means disappeared; on the contrary, the profit once generated through the exploitation of workers has been transformed into rent appropriated through the privatization of the ‘general intellect’. Entrepreneurs like Bill Gates and Mark Zuckerberg have become extremely wealthy not because they are exploiting their workers but because they are appropriating the rent for allowing millions of people to participate in the new form of the ‘general intellect’ that they own and control. But, even if Marx’s analysis can no longer be applied to our contemporary world of global capitalism without significant revision, the fundamental problem with which he was concerned, the problem of the commons in all its dimensions – the commons of nature, the cultural commons, and the commons as the universal space of humanity from which no one should be excluded – remains as relevant as ever. This timely reflection on the enduring relevance of The Communist Manifesto will be of great value to everyone interested in the key questions of radical politics today.
