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Author: Baruch Fischhoff
Publisher: Oxford University Press
ISBN: 0199576203
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Risk is everywhere - from genetically modified crops, dams, and stem-cell therapy to heartbreak, online predators, inflation, and robbery. This Very Short Introduction examines what science has learned about how people deal with risks, what we can learn through decision theory, and how we can evaluate risk in our own lives.
Author: Baruch Fischhoff
Publisher: Oxford University Press
ISBN: 0199576203
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Risk is everywhere - from genetically modified crops, dams, and stem-cell therapy to heartbreak, online predators, inflation, and robbery. This Very Short Introduction examines what science has learned about how people deal with risks, what we can learn through decision theory, and how we can evaluate risk in our own lives.
Author: John Haigh
Publisher: Oxford University Press
ISBN: 0199588481
Category : Mathematics
Languages : en
Pages : 145
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Book Description
Making good decisions under conditions of uncertainty requires an appreciation of the way random chance works. In this Very Short Introduction, John Haigh provides a brief account of probability theory; explaining the philosophical approaches, discussing probability distributions, and looking its applications in science and economics.
Author: Virginia Berridge
Publisher: Oxford University Press
ISBN: 0191002143
Category : Medical
Languages : en
Pages : 161
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Book Description
Public health is a term much used in the media, by health professionals, and by activists. At the national or the local level there are ministries or departments of public health, whilst international agencies such as the World Health Organisation promote public health policies, and regional organisations such as the European Union have public health funding and policies. But what do we mean when we speak about 'public health'? In this Very Short Introduction Virginia Berridge explores the areas which fall under the remit of public health, and explains how the individual histories of different countries have come to cause great differences in the perception of the role and responsibilities of public health organisations. Thus, in the United States litigation on public health issues is common, but state involvement is less, while some Scandinavian countries have a tradition of state involvement or even state ownership of industries such as alcohol in connection with public health. In its narrowest sense, public health can refer to the health of a population, the longevity of individual members, and their freedom from disease, but it can also be anticipatory, geared to the prevention of illness, rather than simply the provision of care and treatment. In the way public health deals with healthy as well as sick people it is therefore a separate concept from health services, which deal with the sick population. Drawing on a wide range of international examples, Berridge demonstrates the central role of history to understanding the amorphous nature of public health today. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Matthew Bevis
Publisher: Oxford University Press
ISBN: 0199601712
Category : Humor
Languages : en
Pages : 169
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Book Description
With a broad scope across the millennia, from high literature to popular culture, between page and stage and screen, this Very Short Introduction considers comedy not only as a literary genre, but also as a broader impulse at work in many other historical and contemporary forms of satire, parody, and play.
Author: Andrew Davies
Publisher: Oxford University Press
ISBN: 0198727666
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
A project is a temporary coalition of people and resources brought together to achieve a one-off objective. Andrew Davies explains how and why the project approach is central to success in creating products and services, constructing major infrastructure, launching entrepreneurial ventures, implementing strategies, even landing a man on the moon.
Author: Avinash Dixit
Publisher: OUP Oxford
ISBN: 019100359X
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
Microeconomics - individuals' choices of where to live and work, how much to save, what to buy, and firms' decisions about location, hiring, firing, and investment - involves issues that concern us on a daily basis. But when people think about economics, they tend to place importance on the bigger picture - macroeconomics - including issues such as unemployment, inflation, and the competitiveness of nations. In this Very Short Introduction, Avinash Dixit argues that the microeconomy has a large impact on the economic world, arguably as much as the issues of macroeconomics. Dixit steers a clear path through the huge number of issues related to microeconomics, explaining what happens when things go well, as well as showing how they fail, why that happens, and what can be done about it. Using real-life examples from around the world, using the minimum of mathematics and including simple graphs, he provides insights into economics from psychology and sociology to explain economic behaviour and rational choice. An ideal introduction for anyone interested in business and economics. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Katherine Hawley
Publisher: Oxford University Press
ISBN: 0199697345
Category : Philosophy
Languages : en
Pages : 145
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Book Description
Katherine Hawley explores the key ideas about trust in this Very Short Introduction. Drawing on a wide range of disciplines including philosophy, psychology, and evolutionary biology, she emphasizes the nature and importance of trusting and being trusted, from our intimate bonds with significant others to our relationship with the state.
Author: Margaret J. Snowling
Publisher: Oxford University Press
ISBN: 0192550411
Category : Psychology
Languages : en
Pages : 169
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Book Description
Since dyslexia was first described in the British Medical Journal in 1896, there has been debate about the definitions and diagnostic procedures used, with some casting doubt on its very existence. However, there is now a considerable body of research regarding the nature and characteristics of this relatively common learning disorder. The contemporary view of dyslexia has emerged from a century of research in medicine, psychology and more recently neuroscience, and we now understand enough about this learning disorder to guide policy and practice. This Very Short Introduction provides an accessible overview of this exciting field of research, beginning with its history, and drawing on testimony from people living with dyslexia. Considering the potential causes of dyslexia, and looking at both genetic and environment factors, Margaret Snowling shows how cross-linguistic studies have documented the prevalence of dyslexia in different languages. Discussing the various brain scanning techniques that have been used to find out if the brains of people with dyslexia differ in structure or function from those of typical readers, Snowling moves on to weigh up various strategies and interventions which can help people living with dyslexia today. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: David J. Hand
Publisher: Oxford University Press
ISBN: 019923356X
Category : Mathematics
Languages : en
Pages : 137
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Book Description
Statistics has evolved into an exciting discipline which uses deep theory and powerful software to shed light on the world around us: from clinical trials in medicine, to economics, sociology, and countless other subjects vital to understanding modern life. This Very Short Introduction explores and explains how statistics works today.
Author: Peter Decherney
Publisher: Oxford University Press
ISBN: 0199943540
Category : Social Science
Languages : en
Pages : 161
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Book Description
"Peter Decherney tells the story of Hollywood, from its nineteenth-century origins to the emergence of internet media empires. Using well-known movies, stars, and directors, the book shows that the elements we take to be a natural part of the Hollywood experience--stars, genre-driven storytelling, blockbuster franchises, etc.--are the product of cultural, political, and commercial forces"--
