Rhetoric: A Very Short Introduction

Rhetoric: A Very Short Introduction PDF Author: Richard Toye
Publisher: Oxford University Press
ISBN: 0199651361
Category : Language Arts & Disciplines
Languages : en
Pages : 137

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Book Description
Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.

Rhetoric: A Very Short Introduction

Rhetoric: A Very Short Introduction PDF Author: Richard Toye
Publisher: Oxford University Press
ISBN: 0199651361
Category : Language Arts & Disciplines
Languages : en
Pages : 137

Get Book

Book Description
Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.

Rhetoric: A Very Short Introduction

Rhetoric: A Very Short Introduction PDF Author: Richard Toye
Publisher: OUP Oxford
ISBN: 0191653721
Category : Language Arts & Disciplines
Languages : en
Pages : 144

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Book Description
Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient Greece, medieval Islamic preaching, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Rhetoric: A Very Short Introduction

Rhetoric: A Very Short Introduction PDF Author: Richard Toye
Publisher: OUP Oxford
ISBN: 019165373X
Category : Language Arts & Disciplines
Languages : en
Pages : 144

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Book Description
Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient Greece, medieval Islamic preaching, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Sociolinguistics: A Very Short Introduction

Sociolinguistics: A Very Short Introduction PDF Author: John Edwards
Publisher: Oxford University Press
ISBN: 0199858616
Category : Language Arts & Disciplines
Languages : en
Pages : 152

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Book Description
This Very Short Introduction deals with the social life of language, presenting a succinct account of the most important aspects - both "micro" and "macro" - of sociolinguistics, such as language variation, language attitudes, and the relationship between language and identity.

Languages: A Very Short Introduction

Languages: A Very Short Introduction PDF Author: Stephen Anderson
Publisher: OUP Oxford
ISBN: 0191642312
Category : Language Arts & Disciplines
Languages : en
Pages : 153

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Book Description
How many languages are there? What differentiates one language from another? Are new languages still being discovered? Why are so many languages disappearing? The diversity of languages today is varied, but it is steadily declining. In this Very Short Introduction, Stephen Anderson answers the above questions by looking at the science behind languages. Considering a wide range of different languages and linguistic examples, he demonstrates how languages are not uniformly distributed around the world; just as some places are more diverse than others in terms of plants and animal species, the same goes for the distribution of languages. Exploring the basis for linguistic classification and raising questions about how we identify a language, as well as considering signed languages as well as spoken, Anderson examines the wider social issues of losing languages, and their impact in terms of the endangerment of cultures and peoples. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Free Speech: A Very Short Introduction

Free Speech: A Very Short Introduction PDF Author: Nigel Warburton
Publisher: OUP Oxford
ISBN: 0191622788
Category : Political Science
Languages : en
Pages : 128

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Book Description
'I disapprove of what you say, but I will defend to the death your right to say it' This slogan, attributed to Voltaire, is frequently quoted by defenders of free speech. Yet it is rare to find anyone prepared to defend all expression in every circumstance, especially if the views expressed incite violence. So where do the limits lie? What is the real value of free speech? Here, Nigel Warburton offers a concise guide to important questions facing modern society about the value and limits of free speech: Where should a civilized society draw the line? Should we be free to offend other people's religion? Are there good grounds for censoring pornography? Has the Internet changed everything? This Very Short Introduction is a thought-provoking, accessible, and up-to-date examination of the liberal assumption that free speech is worth preserving at any cost. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Thinking and Reasoning: A Very Short Introduction

Thinking and Reasoning: A Very Short Introduction PDF Author: Jonathan St B. T. Evans
Publisher: Oxford University Press
ISBN: 0191091138
Category : Psychology
Languages : en
Pages : 153

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Book Description
Our extraordinary capacity to reason and solve problems sets us aside from other animals, but our evolved thinking processes also leave us susceptibile to bias and error. The study of thinking and reasoning goes back to Aristotle, and was one of the first topics to be studied when psychology separated from philosophy. In this Very Short Introduction Jonathan Evans explores cognitive psychological approaches to understanding the nature of thinking and reasoning, problem solving, and decision making. He shows how our problem solving capabilities are hugely dependent on also having the imagination to ask the right questions, and the ability to see things from a completely new perspective. Beginning by considering the approaches of the behaviourists and the Gestalt psychologists, he moves on to modern explorations of thinking, including hypothetical thinking, conditionals, deduction, rationality, and intuition. Covering the role of past learning, IQ, and cognitive biases, Evans also discusses the idea that there may be two different ways of thinking, arising from our evolutionary history. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Descartes: A Very Short Introduction

Descartes: A Very Short Introduction PDF Author: Tom Sorell
Publisher: Oxford Paperbacks
ISBN: 0192854097
Category : Philosophy
Languages : en
Pages : 129

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Book Description
René Descartes (1596-1650) had a remarkably short working life, and his output was small, yet his contributions to philosophy and science have endured to the present day. He is perhaps best known for his statement 'Cogito, ergo sum'. By a mixture of 'intuition' and 'deduction' Descartes derived from the 'cogito' principle first the existence of a material world. But Descartes did not intend the metaphysics to stand apart from his scientific work, which included important investigations into physics, mathematics, psychology, and optics. In this book Tom Sorrell shows that Descartes was, above all, an advocate and practitioner of a new mathematical approach to physics, and that he developed his metaphysics to support his programme in the sciences. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Magic: A Very Short Introduction

Magic: A Very Short Introduction PDF Author: Owen Davies
Publisher: OUP Oxford
ISBN: 0191623881
Category : Religion
Languages : en
Pages : 153

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Book Description
Defining 'magic' is a maddening task. Over the last century numerous philosophers, anthropologists, historians, and theologians have attempted to pin down its essential meaning, sometimes analysing it in such complex and abstruse depth that it all but loses its sense altogether. For this reason, many people often shy away from providing a detailed definition, assuming it is generally understood as the human control of supernatural forces. 'Magic' continues to pervade the popular imagination and idiom. People feel comfortable with its contemporary multiple meanings, unaware of the controversy, conflict, and debate its definition has caused over two and a half millennia. In common usage today 'magic' is uttered in reference to the supernatural, superstition, illusion, trickery, religious miracles, fantasies, and as a simple superlative. The literary confection known as 'magical realism' has considerable appeal and many modern scientists have ironically incorporated the word into their vocabulary, with their 'magic acid', 'magic bullets' and 'magic angles'. Since the so-called European Enlightenment magic has often been seen as a marker of primitivism, of a benighted earlier stage of human development. Yet across the modern globalized world hundreds of millions continue to resort to magic - and also to fear it. Magic provides explanations and remedies for those living in extreme poverty and without access to alternatives. In the industrial West, with its state welfare systems, religious fundamentalists decry the continued moral threat posed by magic. Under the guise of neo-Paganism, its practice has become a religion in itself. Magic continues to be a truly global issue. This Very Short Introduction does not attempt to provide a concluding definition of magic: it is beyond simple definition. Instead it explores the many ways in which magic, as an idea and a practice, has been understood and employed over the millennia. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

History: A Very Short Introduction

History: A Very Short Introduction PDF Author: John Arnold
Publisher: Oxford Paperbacks
ISBN: 019285352X
Category : History
Languages : en
Pages : 152

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Book Description
Starting with an examination of how historians work, this "Very Short Introduction" aims to explore history in a general, pithy, and accessible manner, rather than to delve into specific periods.