Author: Valarie A. Zeithaml
Publisher: Marketing Classics Press
ISBN: 161311270X
Category : Business & Economics
Languages : en
Pages : 553

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Author: Valarie A. Zeithaml
Publisher:
ISBN: 9780685400319
Category : Marketing
Languages : en
Pages : 536

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Author: Naresh Malhotra
Publisher: Routledge
ISBN: 1351551019
Category : Business & Economics
Languages : en
Pages : 618

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First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

Author: B. J. Dunlap
Publisher: Springer
ISBN: 3319132547
Category : Business & Economics
Languages : en
Pages : 581

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Book Description
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287

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Author: Naresh Malhotra - USE 0493
Publisher: Emerald Group Publishing
ISBN: 0857248979
Category : Business & Economics
Languages : en
Pages : 372

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Book Description
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

Author: Howard Sutton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 64

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Author: Robert L. King
Publisher: Springer
ISBN: 3319173863
Category : Business & Economics
Languages : en
Pages : 126

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This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: Naresh Malhotra
Publisher: Routledge
ISBN: 1351550969
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Forests, Family Farms, and Energy
Publisher:
ISBN:
Category : Agricultural wastes as fuel
Languages : en
Pages : 164

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