Handbook of Marketing PDF Download
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Author: Barton A Weitz
Publisher: SAGE
ISBN: 9781412921206
Category : Business & Economics
Languages : en
Pages : 618
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Book Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author: Barton A Weitz
Publisher: SAGE
ISBN: 9781412921206
Category : Business & Economics
Languages : en
Pages : 618
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Book Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author: Jiazhen Huo
Publisher: Springer Nature
ISBN: 9811598770
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.
Author: M.K. Tiwari
Publisher: CRC Press
ISBN: 1466510366
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
A guide to help readers meet the demands of an evolving competitive business environment, Modeling of Responsive Supply Chain outlines novel concepts and strategies for implementing a fully integrated system of business improvement methodologies.This self-contained reference covers various key aspects of supply chain management, which is crucial to
Author: Kenneth E. Stone
Publisher: John Wiley & Sons
ISBN: 9780471054405
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In this superlative guide, he offers practical advice on how small retailers can survive and thrive in the age of giant discount stores. Provides strategies for small businesses to compete effectively by improving four major areas—merchandising, marketing, customer service and customer relations.
Author:
Publisher:
ISBN:
Category : Competition, International
Languages : en
Pages : 174
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Book Description
Author: Zhenji Zhang
Publisher: Springer Science & Business Media
ISBN: 3642320546
Category : Business & Economics
Languages : en
Pages : 1416
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Book Description
Information and communication technology has helped to provide a more effective network infrastructure and development platform for logistics and service operations. In order to meet the needs of consumers, and particularly to promote low-carbon development processes, new types of services will also emerge. LISS 2012 is a prime international forum for both researchers and industry practitioners to exchange the latest fundamental advances in the state of the art and practice of logistics, informatics, service operations and service science. Experts and researchers from related fields will discuss current issues and future development opportunities, discuss and analyze developing trends and exchange the latest research and academic thought. The theme of the conference is Logistics and Service Science based on the Internet of Things.
Author: Surendra M. Gupta
Publisher: CRC Press
ISBN: 1439899029
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
Winner of IIE Book of the Month, December 2013 The introduction of reverse supply chains has created many challenges in network design, transportation, selection of used products, selection and evaluation of suppliers, performance measurement, marketing-related issues, end-of-life (EOL) alternative selection, remanufacturing, disassembly, and product acquisition management, to name a few. Under the guidance of an expert editor and with contributions from pioneers in the field, Reverse Supply Chains: Issues and Analysis addresses several important issues faced by strategic, tactical, and operation planners of reverse supply chains, using efficient models in a variety of decision-making situations providing easy-to-use mathematical and/or simulation modeling-based solution methodologies for a majority of the issues. The book introduces the basic concepts of reverse logistics and systematically analyzes the literature by classifying more than 400 published references into five major types of product returns. It then identifies the basic activities and scope of reverse logistics, examining its drivers and barriers as well as major issues and challenges. The chapters cover metrics for quantitatively comparing competing new-product designs for end-of-life disassembly on a reverse production line, how to use the theory of constraints thinking processes to determine the core problems in reverse logistics, and an integrated multi-criteria decision-making methodology using Taguchi loss functions AHP (Analytic Hierarchy Process) and fuzzy programming. They explore issues associated with remanufacturing and green and resilient supply chain management and propose system modeling based on graph theory and network flows application to analyze material resource flows in the life cycle of a product. Reverse supply chains is a new and fast growing area of research and only a handful of books are on the market, however those books discuss specific projects rather than provide a cohesive focus on the topics. This book will provide a foundation and understanding of the topic and also highlight how current issues can be approached in a decision-making situation—using the appropriate technique.
Author: Barry E. Hawk
Publisher: Juris Publishing, Inc.
ISBN: 1578232651
Category : Law
Languages : en
Pages : 692
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Book Description
Every October the Fordham Competition Law Institute brings together leading figures from governmental organizations, leading international law firms and corporations and academia to examine and analyze the most important issues in international antitrust and trade policy of the United States, the EU and the world. This work is the most definitive and comprehensive annual analysis of international antitrust law and policy available anywhere. Each annual edition sets out to explore and analyze the areas of antitrust/competition law that have had the most impact in that year. Recent "hot topics" include antitrust enforcement in Asia, Latin America: competition enforcement in the areas of telecommunications, media and information technology. All of the chapters raise questions of policy or discuss new developments and assess their significance and impact on antitrust and trade policy. The chapters are revised and updated before publication when necessary. As a result, the reader receives up-to-date practical tips and important analyses of difficult policy issues. The annual volumes are an indispensable guide through the sea of international antitrust law. The Fordham Competition Law Proceedings are acknowledged as simply the most definitive US/EC annual analyses of antitrust/competition law published. Value Package + Buy International Antitrust Law and Policy: Fordham Competition Law 2009 - Downloadable Electronic Product and get International Antitrust Law & Policy: Fordham Competition Law 2009 at an additional 50% off our everyday low price. Total Price: $250.00 Price for the Bundle: $187.50 This Item: International Antitrust Law & Policy: Fordham Competition Law 2009 International Antitrust Law and Policy: Fordham Competition Law 2009 - Downloadable Electronic Product
Author: Kenneth D. Lawrence
Publisher: Emerald Group Publishing
ISBN: 1780521006
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Applications of Management Science presents state-of-the-art studies in the application of management science to solve significant managerial decision-making problems. Volume 15 examines management science application to data envelopment analysis, efficiency and supply chain, quality multi-criteria and financial applications.
Author: Tsan-Ming Choi
Publisher: Springer
ISBN: 9811010145
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Although there are a growing number of related publications which employ an analytical approach in conducting theoretical and applied research in the fashion and textile business, this book fills an essential gap by providing a comprehensive reference source that introduces the methodology and provides state-of-the-art findings on the topic. Covering an important and well-established industry, Analytical Modeling Research in Fashion Business is a pioneering text and essential reading for researchers and practitioners in the fashion and textiles industry alike. /div
