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Author: Craig E. Mattson
Publisher: Lexington Books
ISBN: 1498555918
Category : Language Arts & Disciplines
Languages : en
Pages : 211
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Book Description
Social entrepreneurship increasingly assumes a position of strength in the dynamic milieu of late-modern democratic societies. A plethora of companies have now arisen—everything from mighty social enterprises like Warby Parker and TOMS to tiny outfits like Clean Slate and Bright Endeavors—whose business-focused approach to social problems is not merely additive but integral to their missions. These companies respond not only to a felt proliferation of humanitarian and environmental predicaments, but also to enormous shifts in in public feelings and technological sensibilities. These predicaments and make social entrepreneurships urgently needed and remarkably complicated. But if social entrepreneurs deal with that complexity with a business-as-usual approach to making the world better—imitating, for example, corporate social responsibility initiatives by transnational companies—they will lose their vital distinctiveness and efficacy. Drawing on a transdisciplinary perspective, close rhetorical analysis, and qualitative interviews with social entrepreneurs, this book argues that one good way to keep social business disruptive is to rethink how organizations model their communication. Instead of assuming a conventional theory of communication, neatly organized around the relations of senders and receivers, social entrepreneurship should enact a performative model of communication in which messaging and action are affectively woven. This book offers suggestions for making this performative model sustainably disruptive in relation to questions that pester social entrepreneurs: how to tell the company story, how to raise awareness, how to address complex audiences, and how to solve problems.
Author: Craig E. Mattson
Publisher: Lexington Books
ISBN: 1498555918
Category : Language Arts & Disciplines
Languages : en
Pages : 211
Get Book Here
Book Description
Social entrepreneurship increasingly assumes a position of strength in the dynamic milieu of late-modern democratic societies. A plethora of companies have now arisen—everything from mighty social enterprises like Warby Parker and TOMS to tiny outfits like Clean Slate and Bright Endeavors—whose business-focused approach to social problems is not merely additive but integral to their missions. These companies respond not only to a felt proliferation of humanitarian and environmental predicaments, but also to enormous shifts in in public feelings and technological sensibilities. These predicaments and make social entrepreneurships urgently needed and remarkably complicated. But if social entrepreneurs deal with that complexity with a business-as-usual approach to making the world better—imitating, for example, corporate social responsibility initiatives by transnational companies—they will lose their vital distinctiveness and efficacy. Drawing on a transdisciplinary perspective, close rhetorical analysis, and qualitative interviews with social entrepreneurs, this book argues that one good way to keep social business disruptive is to rethink how organizations model their communication. Instead of assuming a conventional theory of communication, neatly organized around the relations of senders and receivers, social entrepreneurship should enact a performative model of communication in which messaging and action are affectively woven. This book offers suggestions for making this performative model sustainably disruptive in relation to questions that pester social entrepreneurs: how to tell the company story, how to raise awareness, how to address complex audiences, and how to solve problems.
Author: Catherine Turco
Publisher: Middle Range Series
ISBN: 9780231178983
Category : Bureaucracy
Languages : en
Pages : 253
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Book Description
How social media is changing the corporate world
Author: Daniel Trottier
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409438899
Category : Social Science
Languages : en
Pages : 383
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Book Description
This book develops a surveillance studies approach to social media by presenting first hand ethnographic research with a variety of personal and professional social media users. Using Facebook as a case-study, it describes growing monitoring practices that involve social media. What makes this study unique is that it not only considers social media surveillance as multi-purpose, but also shows how these different purposes augment one another, leading to a rapid spread of surveillance and visibility.
Author: Karen S. Johnson-Cartee
Publisher: Rowman & Littlefield
ISBN: 9780742528826
Category : Language Arts & Disciplines
Languages : en
Pages : 250
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Book Description
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
Author: Wanda Little Fenimore
Publisher: Rowman & Littlefield
ISBN: 1666923524
Category : Language Arts & Disciplines
Languages : en
Pages : 195
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Book Description
In Nikki Haley's Lessons from the New South, Wanda Little Fenimore traces the resurrection of the phrase “New South” with South Carolina’s former governor, Nikki Haley. Through analyzing speeches, Fenimore demonstrates how politicians use historical terms in new ways that obscure their roots but remain oppressive in the twenty-first century. This book reveals how Nikki Haley manufactured her “New South” as progressive, and forward-thinking, yet the term functions as a form of inferential racism, ultimately, reproducing traditional conservatism rooted in white supremacy. Scholars of rhetoric, communication, political science, and women’s studies will find this book of particular interest.
Author: Andrew F. Wood
Publisher: Rowman & Littlefield
ISBN: 1793611521
Category : Language Arts & Disciplines
Languages : en
Pages : 219
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Book Description
A Rhetoric of Ruins contributes to an interdisciplinary conversation about the role of wrecked and abandoned places in modern life. Topics in this book stretch from retro- and post-human futures to a Jeremiadic analysis of the role of ruins in American presidential discourse. From that foundation, A Rhetoric of Ruins employs hauntology to visit a California ghost-town, psychogeography to confront Detroit ruins, heterochrony to survey Pennsylvania’s once (and future) Graffiti Highway, an expanded articulation of heterotopia to explore the pleasurable contamination of Chernobyl, and an evening in Turkmenistan’s Doorway to Hell that stretches across time from Homer’s Iliad to Little Richard’s “Long Tall Sally.” Written to engage scholars and students of communication studies, cultural geography, anthropology, landscape studies, performance studies, public memory, urban studies, and tourism studies, A Rhetoric of Ruins is a conceptually rich and vividly written account of how broken and derelict places help us manage our fears in the modern era.
Author: Lucille Ossai
Publisher: Compass-Publishing UK
ISBN: 9781912009312
Category :
Languages : en
Pages : 348
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Book Description
Bonus materials: The A-B-F Formula (to guide you to achieving goals in all your communication) The three rules of business writing (to help you sharpen your documents)
Author: Christopher Carter
Publisher: Rowman & Littlefield
ISBN: 1498590470
Category : Language Arts & Disciplines
Languages : en
Pages : 227
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Book Description
The Corruption of Ethos in Fortress America: Billionaires, Bureaucrats, and Body Slams argues that authoritarian strains of U.S. governance violate the idea of ethos in its ancient, collectivist sense. Christopher Carter posits that this corrupts the cultural “dwelling place” through public relations strategies, policies on race and immigration, and a general disregard for environmental concerns. Donald Trump’s presidency provides a signal instance of the problem, refashioning the dwelling place as a fortress while promoting sweeping forms of exclusion and appealing to power for power’s sake. Carter’s analysis shows that, emboldened by the purported flexibility of truth, Trump’s authoritarian rhetoric underwrites unrestrained policing, militarized borders, populist nationalism, and relentless assaults on investigative journalism. These trends bode ill for human rights and critical education as well as progressive social movements and the forms of life they entail. Worse yet, the corruption of ethos threatens life in general by privileging corporate prerogatives over ecological attunement. In response to those tendencies, Carter highlights modes of activism that merge antiracist and labor rhetoric to offer a more fluid, unpredictably emergent vision of social space, allying with ecofeminism in ways that make that vision durable. Scholars of rhetoric, political science, history, ecology, race studies, and American studies will find this book particularly useful.
Author: Phil Bowdle
Publisher: Independently Published
ISBN: 9781792064562
Category :
Languages : en
Pages : 265
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Book Description
"I read Phil's book, Rethink Communication, and it's excellent. I picked up several nuggets of wisdom for myself, and highly recommend it to anyone looking for practical ways to improve their communication. "-John Maxwell The church doesn't have a message problem. The church is facing a message delivery problem. The old communication playbook no longer works. What worked before isn't working anymore. It's time to rethink communication and leverage the greatest opportunities we've ever had to communicate in the church. In Rethink Communication, Phil Bowdle walks through the new reality for what attendance, engagement, and attention look like for the church. Then he offers a practical communication playbook you can use to communicate anything in your church-and actually connect. These practical tips and proven strategies will work regardless of size, staff, or budget. Communication has been overlooked for far too long in the church. It's time for that to change. It's time to rethink communication for the church.
Author: Silvia Rita Sedita
Publisher: Springer Nature
ISBN: 3030619230
Category : Science
Languages : en
Pages : 247
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Book Description
This volume discusses how different geographical spaces can enhance or hinder the capacity of a variety of organizational settings to achieve economic value creation in the pursuit of sustainable regional development. In order to provide the most comprehensive picture of new sources of value creation for sustainable transitions, the book collects contributions that tackle this issue from a variety of perspectives, and adopts a systemic approach where macro, meso and micro-levels of analysis are intertwined in three sections. This multidisciplinary and interdisciplinary approach comes from scholars operating in the fields of planning, economic geography, social entrepreneurship and organizational management. The first section of the book adopts a macro-level approach linking sustainability to the regional development theme, and addresses how organizations work between different social interests to produce outcomes not previously realized. The second section of the book focuses on the spatial dimensions of sustainable development, with particular clusters, industrial districts and regions considered as relevant units of analysis (meso-level analysis). The third section of the book is dedicated to a micro-level approach, illustrating how to drive social entrepreneurship activities, which are based upon sustainable business models centered in the creation of a shared value. The book is geared towards scholars working on sustainable development issues intersecting the disciplines of regional studies, economic geography and management, and will appeal to geographers and researchers in economic development, business innovation, and sustainability transitions.
