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Author: Paul Sherlock
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Takes us step-by-step through the business-to-business buying process.
Author: Paul Sherlock
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
Get Book
Book Description
Takes us step-by-step through the business-to-business buying process.
Author: Philip Kotler
Publisher: FT Press
ISBN: 0133410196
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.
Author: Douglas Brownlie
Publisher: SAGE
ISBN: 9780803974913
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Author: Alf H. Walle
Publisher: Routledge
ISBN: 135127726X
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the field, Rethinking Business Anthropology: Cultural Strategies in Marketing and Management discusses the intellectual traditions from which the discipline has emerged and how this heritage opens up new vistas for business research. Gaining these broader perspectives is essential as business anthropologists transcend being mere research technicians and seek to influence organizational policies and strategies. Opening chapters deal with the current status of the field and its relationship to ecological and cultural sustainability. This is followed by discussions of the intellectual foundations of anthropology and their continued importance to business anthropology. An array of chapters provides illustrative applications of business anthropology in order to demonstrate the field's unique and powerful potentials within both scholarly and practitioner research. The book concludes with a discussion of the role of business anthropologists in dealing with indigenous people, rural populations, and cultural enclaves. Increasingly, businesses seek to connect with such communities even though mainstream leaders and negotiators often lack the skills necessary to effectively do so. Business anthropologists, with their dual background in business and cultural diversity are poised to excel in this capacity. An appendix by Robert Tian, editor of the International Journal of Business Anthropology, provides a useful overview of the field as it now exists. As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
Author: Samuel Gregg
Publisher: Isi Books
ISBN: 9780981491103
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Two developments in the business world have brought to a head the crisis of ethics. On the one hand, against the backdrop of the astonishing success of global markets, major corporate scandals have raised concerns about integrity in business. At the same time, cultural and technological trends are questioning the philosophical assumptions about the human person upon which modern economics is based.""Rethinking Business Management: Examining the Foundations of Business Education"" draws together the work of distinguished scholars and professionals from history, medicine, law, economics, theology, philosophy, and business management. This groundbreaking book offers new, person-centered perspectives on business management and business education for the twenty-first century. This unique volume offers equally profound insights for practicing managers as for business educators, historians, theologians, political theorists, and philosophers.These insights include: effective management must be based on sound business science and robust ethical and anthropological conceptions of human flourishing; profit is an essential and indispensible element of success in business, and needs to be grounded in a broader understanding of human flourishing in business; cultivating an understanding of the moral life in business requires more than rules; and, developing virtuous character is needed to protect and promote human fulfillment rather than simply making business life more predictable.
Author: Rowan Gibson
Publisher: Hachette UK
ISBN: 1857884620
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
The world’s foremost business thinkers explore organizations can be redesigned to survive and thrive in tomorrow’s hypercompetitive global environment.
Author: Harvard Business Review
Publisher: Harvard Business Review Press
ISBN: 1422189880
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Teams
Author: Anne Colby
Publisher: John Wiley & Sons
ISBN: 1118038711
Category : Education
Languages : en
Pages : 215
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Book Description
Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.
Author: Srikant M. Datar
Publisher: Harvard Business Press
ISBN: 1422131645
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
The authors give the most comprehensive, authoritative and compelling account yet of the troubled state of business education today and go well beyond this to provide a blueprint for the future.
Author: Søren Hougaard and Mogens Bjerre
Publisher: Samfundslitteratur
ISBN: 9788759313718
Category : handelsteknik
Languages : en
Pages : 244
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Book Description
