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Author: Irene Theodoropoulou
Publisher: Routledge
ISBN: 100021432X
Category : Foreign Language Study
Languages : en
Pages : 434
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Book Description
Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.
Author: Irene Theodoropoulou
Publisher: Routledge
ISBN: 100021432X
Category : Foreign Language Study
Languages : en
Pages : 434
Get Book Here
Book Description
Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.
Author: Fernandes, Gonçalo Poeta
Publisher: IGI Global
ISBN: 1668469871
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Author: Jo Angouri
Publisher: Channel View Publications
ISBN: 1800416962
Category : Social Science
Languages : en
Pages : 193
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Book Description
In today’s globalised world, large-scale migration is the norm. A contributing factor to the successful settlement of migrants is the ability to access work and economic security. This book focuses on the lived experiences of migrants who (try to) access the workplace, and explores the barriers and support they encounter. The editors bring together studies which look at the ways in which inclusion and exclusion from the workplace are done linguistically from historical, discourse analytical, narrative and language assessment perspectives. The chapters represent an innovative, holistic, intersectional and multidisciplinary approach to the subject, and illustrate a wide range of analytical methods and theoretical tools for the study of multilingualism and professional identity. The rich empirical data contained in the book cover a variety of professional contexts and countries, and the book will appeal to both specialist and non-specialist audiences.
Author: Daniel N. Silva
Publisher: Cambridge University Press
ISBN: 1009306537
Category : Language Arts & Disciplines
Languages : en
Pages : 201
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Book Description
Although it feels like we live in a time of seeming hopelessness, this pioneering book illustrates what language can teach us about the practice, logic, and feasibility of hope in the twenty-first century. Silva and Lee highlight how people living in Brazilian urban peripheries, who have grown accustomed to unrelenting prejudice and violence on an everyday basis, use language to survive and imagine futures that are worth aspiring to. In so doing, this book foregrounds how language becomes a matter of survival for these communities. It provides a thorough theorization of how language can produce conditions of hope, moving away from the idea of language merely as a tool of communication and toward something that can meaningfully impact social realities. Innovative and engaging, it is essential reading for researchers and students in applied linguistics, sociolinguistics and linguistic anthropology. This title is also available as open access on Cambridge Core.
Author: Peter Siemund
Publisher: Routledge
ISBN: 0429873913
Category : Language Arts & Disciplines
Languages : en
Pages : 347
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Book Description
This volume sets out to investigate the linguistic ecologies of Singapore, Hong Kong, and Dubai, with chapters that combine empirical and theoretical approaches to the sociolinguistics of multilingualism. One important feature of this publication is that the five parts of the collection deal with such key issues as the historical dimension, language policies and language planning, contemporary societal multilingualism, multilingual language acquisition, and the localized Englishes of global cities. The first four sections of the volume provide a multi-levelled and finely-detailed description of multilingual diversity of three global cities, while the final section discusses postcolonial Englishes in the context of multilingual language acquisition and language contact.
Author: Kavo?lu, Samet
Publisher: IGI Global
ISBN: 1668491621
Category : Political Science
Languages : en
Pages : 297
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Book Description
Since the 20th century, when modern democracies gained more strength, governments have carried out their internal and foreign affairs policies with society's approval. For that reason, all organizations that want to influence governments try to gain a reputation in the eyes of the public. Similarly, states also attempt to build a reputation and trust in the public opinion of a target country or within particular target communities through public diplomacy activities. It is seen that remarkable public diplomacy studies and works have been carried out for more than half a century, and the field has advanced. However, the public diplomacy literature is mainly USA-dominated due to its pioneering role in the emergence of the concept and its institutionalization. Public diplomacy perceptions and practices in other countries also develop under the influence of this experience. With this effect, each country determines its practice areas and actors for public diplomacy considering its power, sphere of influence, opportunities, and risks. Global Perspectives on the Emerging Trends in Public Diplomacy offers insights into the approaches taken by countries in different geographies and how they tailor their public diplomacy activities based on their unique opportunities and risks. By examining the practices of various countries, this book provides a global picture of public diplomacy activities and identifies emerging trends shaping the field. This book is essential for researchers, academicians, undergraduate and postgraduate students, and non-government and government organizations looking to enhance their understanding of public diplomacy. The diverse range of perspectives offered in this book will enable readers to understand how different countries approach public diplomacy and how these activities are evolving in the current global landscape.
Author: Nicola Fraschini
Publisher: Taylor & Francis
ISBN: 1040262252
Category : Foreign Language Study
Languages : en
Pages : 233
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Book Description
Innovative Methods in Korean Language Teaching showcases research-based and experience-based contributions and reflections on the potential of adopting technological and non-technological innovations to promote Korean language students’ learning. The chapters included in this book consider a wide range of innovative technologies and approaches, such as large language models, virtual reality solutions, metaverse platforms, multimodal teaching, and critical pedagogy, and represent a variety of geographical learning contexts from North America to Europe, from Korea to the broader Asia-Pacific region. Overall, these contributions make the case for embracing new technologies instead of banning them and for accepting pedagogical shifts that take into consideration contemporary understandings of the communication, teaching, and learning processes. This book will be of interest to graduate students, researchers, and practitioners of Korean language education and to those working on language teaching and learning in general, to inform future teaching practices through careful consideration of contemporary technologies and teaching approaches.
Author: Covadonga Lamar Prieto
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110799391
Category : Language Arts & Disciplines
Languages : en
Pages : 224
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Book Description
The concept of linguistic justice, as applied to minoritized languages, sheds light upon the way in which minoritized communities conduct their lives in less than optimal environments. Precisely for that reason, the theoretical framework for the study of minoritized languages has been constructed from different areas of knowledge, creating a situation in which "language" is just one of the elements. This collection of essays proposes to recover the centrality of bilingualism, biculturalism and bidialectalism in the understanding of the different social, cultural and political processes of historical and contemporary language justice. It provides relevant theoretical and practical frameworks on the latest studies in linguistic justice as applied to minoritized languages and linguistic varieties such as Korean in Los Angeles, USA, Arabic in Spain, or Náhuat in Central America. Analyzing the acquisition, maintenance and attrition of these languages both in digital and physical environments, the volume contributes to expanding our knowledge of the sociolinguistic, educational, political and social realities that occur in minoritized languages.
Author: Fatema Kawaf
Publisher: Taylor & Francis
ISBN: 1040050093
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a ‘go‐to’ guide for doing visual research in marketing and consumer research. This book encompasses nine chapters guiding the readers through the ABCs of visual research from philosophy to data collection and analysis, with a dedicated chapter on research dissemination. You can expect detailed discussions on the ontological and epistemological stance of visual research as well as an elaborate yet simple to follow guide of all aspects of data collection for various forms of visuals, be it static images, memes, collages, videos, animations and so on. The purpose of this book is not only to highlight the value of visual methods in consumer research but also to move this work on and offer a ‘go-to hands-on guide’ for novice visual researchers and PhD candidates who wish to conduct rigorous visual research. It will be a valuable resource not only for those particularly across marketing disciplines, including consumer research and behaviour, but also for visual researchers in fields such as sociology and anthropology.
Author: Jerry Won Lee
Publisher: Cambridge University Press
ISBN: 1009100106
Category : Language Arts & Disciplines
Languages : en
Pages : 219
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Book Description
This book questions what culture is and what it is assumed to 'look like' in the context of globalization.
