Author: Luan Wise
Publisher: Createspace Independent Publishing Platform
ISBN: 9781535557290
Category :
Languages : en
Pages : 146
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Book Description
IntroductionYou can dive into social media head-first and see what happens, or you can take the time to research, evaluate, plan and execute your approach. I choose the second option. It's easy to get carried away and blindly create profiles on new social media platforms, regardless of whether your target audience is even present. With a smartphone in your pocket, it's easy to post content and release it to the world. But, what's the point?There are lots of 'how to' books on social media, and no end of blogs, but there are few that address the fear that many people have about using social media - the fear of not really knowing what to do, and not wanting to get it wrong.My aim, in writing this book, is to bring the business of social media back to basics: to compare the new with the traditional, to adopt a planned approach, and to ensure that you know how you can get results for your business.Who is this book for?If you're a marketer or a business owner, director, manager with responsibility for marketing, this book is for you. If you're involved in customer service, recruitment or sales you will also find this helpful to your day-to-day role. You'll probably be using social media already, but know you could be using it better.What you will learn in this book* That social media is not just about technology* That everything needs to start with why* What the point of social media is* Which social media platform/s you should be using* That social media is not a strategy* How to get ready to do business on social media* Why you need to listen first, then engage* That marketing is all about telling stories to the right people, at the right point in the buying process* That the power of content lies in its potential to start a conversation* If you know what you're looking for, you can focus on the measurements that matter. Wherever the future lies with social media, it's only one channel of communication. So relax!The only thing we can be certain of with social media is that it will change, so let's embrace change and focus on knowing where we want to be, and on developing a plan that will help get us there.
Author: Leslie Spurr Ph.D.
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Psychology
Languages : en
Pages : 206
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Book Description
Surveying the many forms of non-possessive intimate relationships, this book explains how these alternative lifestyle arrangements work, psychologically, and describes the benefits and risks for those involved within contemporary contexts such as swinging, threesomes, polyamory, and recreational sex clubs. The thought that one could have sex with outsiders with the consent and support of your spouse or significant other, and still love and make love with your primary partner, is a radical notion for most men and women. And yet, an increasing number of married and unmarried couples are doing just this, and their relationships are flourishing as a result. Relax, It's Just Sex: Understanding Non-Possessive Intimate Relationships examines a relatively new form of intimate relationship that is increasingly popular among contemporary couples and singles. The book introduces the term "non-possessive intimate relationships" and shows from a psychological perspective how these arrangements work, emotionally and cognitively, for the individuals involved. Licensed clinical psychologist and relationship therapist Leslie Spurr, PhD, explores the psychologically issues involved and then takes a close look at various examples of the non-possessive intimate relationship style within several, mostly covert, contexts, in which relationship partners agree to provide each other with the freedom to engage intimately with outsiders. Written in a nontechnical, accessible style, Relax, It's Just Sex uses humor and references to popular culture, including films, novels, and songs, to engage the reader in content that is primarily informative but also entertaining. This important and eye-opening book makes clear the significance and reasons for the growing popularity of the non-possessive intimate relationship phenomenon and explains why and how this "lovestyle" may constitute a sexual revolution.
Author: Wendy Thomas Russell
Publisher: SCB Distributors
ISBN: 1941932010
Category : Family & Relationships
Languages : en
Pages : 201
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Book Description
Gold-medal winner of a Next Generation Book Award, silver-medal winner of the Independent Publishers Book Award. As featured on the PBS NewsHour “A gem of a book.” — LIBRARY JOURNAL (STARRED REVIEW) A step-by-step guide to raising confident, open-minded kids in an age of religious intolerance. Relax, It's Just God offers parents fresh, practical and honest ways to address issues of God and faith with children while promoting curiosity and kindness, and successfully fending off indoctrination. A rapidly growing demographic cohort in America, secular parents are at the forefront of a major and unprecedented cultural shift. Unable to fall back on what they were taught as children, many of these parents are struggling, or simply failing, to address issues of God, religion and faith with their children in ways that promote honesty, curiosity, kindness and independence. The author sifts through hard data, including the results of a survey of 1,000 nonreligious parents, and delivers gentle but straightforward advice to both non-believers and open-minded believers. With a thoughtful voice infused with humor, Russell seamlessly merges scientific thought, scholarly research and everyday experience with respect for a full range of ways to view the world. "Relax, It's Just God" goes beyond the numbers to assist parents (and grandparents) who may be struggling to find the right time place, tone and language with which to talk about God, spirituality and organized religion. It encourages parents to promote religious literacy and understanding and to support kids as they explore religion on their own -- ensuring that each child makes up his or her own mind about what to believe (or not believe) and extends love and respect to those who may not agree with them. Subjects covered include: • Talking openly about our beliefs without indoctrinating kids • Making religious literacy fun and engaging • Talking about death without the comforts of heaven • Navigating religious differences with extended family members • What to do when kids get threatened with hell
Author: Philip Hodgson
Publisher: Financial Times/Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Leading the way when the way is changing.
Author: Luan Wise
Publisher: Bloomsbury Publishing
ISBN: 1399416340
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help. Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour. Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.
Author: Olivier Blanchard
Publisher: Pearson Education
ISBN: 0132678020
Category : Business & Economics
Languages : en
Pages : 485
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Book Description
Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
Author: Sarah-Louise Mitchell
Publisher: Taylor & Francis
ISBN: 104022525X
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are organisations on a mission, underpinned by social purpose. However, charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes. Charities need to transform and, in some cases, modernise for sustained increasing demand from their service users. They need to engage with a wider range of stakeholders, meet higher public expectations on transparency and governance and compete for resources from existing as well as a continuous range of new competitors. This book brings together leading scholars to think about what is needed to future proof the nonprofit sector in areas such as partnerships, collaborations, branding, communications, income generation and fundraising, stakeholder involvement and meeting the future needs of service users. This edited collection builds upon the research in the editors' first book Charity Marketing: Contemporary Issues, Research and Practice to challenge students, researchers and practitioners in understanding the challenges and opportunities ahead and think about how to future proof nonprofit marketing. Drawing from a diverse group of academics and deep-thinking practitioners, The Future of Charity Marketing focuses on how charities can prepare for the future through sharing big ideas and examples of best practice. Presenting contrasting perspectives and the latest thinking on a range of challenges, this book gives topics for classroom debate, identifies areas for future research and offers practitioners useful insights.
Author: Barbara Allan
Publisher: Facet Publishing
ISBN: 1783302038
Category : Language Arts & Disciplines
Languages : en
Pages : 240
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Book Description
This book provides a ‘no-nonsense’ guide to project management which will enable library and information professionals to lead or take part in a wide range of projects from large-scale multi-organization complex projects through to relatively simple local ones. Barbara Allan has fully revised and updated her classic 2004 title, Project Management, to incorporate considerable developments during the past decade, including: the development and wide-scale acceptance of formal project management methodologies; the use of social media to communicate and disseminate information about projects and the large shift in the types of project library and information workers may be involved in. The text is supported by practical case studies drawn from a wide range of LIS organizations at local, regional, national and international levels. These examples provide an insight into good practice for the practitioner, from an individual working in a voluntary organization on an extremely limited budget, to someone involved in an international project. Content covered includes: an introduction to project management, project workers and the library and information professiondifferent approaches to project management, the project cycle, the people side of projects and management of changediscussion of project methodologies, project management software, open source software, collaborative working software and use of social mediaproject initiation, communication, analysis and project briefsdeveloping project infra-structure, scheduling, working out the finances and carrying out a detailed risk analysisworking in partnerships, in diverse and virtual teams, and managing change. If you are an LIS professional involved in project work of any kind, whether on a managerial, practical, academic or research level, this is an invaluable resource for you.
Author: Ellen Hendriksen
Publisher: St. Martin's Press
ISBN: 1250122236
Category : Self-Help
Languages : en
Pages : 305
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Book Description
Picking up where Quiet ended, How to Be Yourself is the best book you’ll ever read about how to conquer social anxiety. “This book is also a groundbreaking road map to finally being your true, authentic self.” —Susan Cain, New York Times, USA Today and nationally bestselling author of Quiet Up to 40% of people consider themselves shy. You might say you’re introverted or awkward, or that you're fine around friends but just can't speak up in a meeting or at a party. Maybe you're usually confident but have recently moved or started a new job, only to feel isolated and unsure. If you get nervous in social situations—meeting your partner's friends, public speaking, standing awkwardly in the elevator with your boss—you've probably been told, “Just be yourself!” But that's easier said than done—especially if you're prone to social anxiety. Weaving together cutting-edge science, concrete tips, and the compelling stories of real people who have risen above their social anxiety, Dr. Ellen Hendriksen proposes a groundbreaking idea: you already have everything you need to succeed in any unfamiliar social situation. As someone who lives with social anxiety, Dr. Hendriksen has devoted her career to helping her clients overcome the same obstacles she has. With familiarity, humor, and authority, Dr. Hendriksen takes the reader through the roots of social anxiety and why it endures, how we can rewire our brains through our behavior, and—at long last—exactly how to quiet your Inner Critic, the pesky voice that whispers, "Everyone will judge you." Using her techniques to develop confidence, think through the buzz of anxiety, and feel comfortable in any situation, you can finally be your true, authentic self.
Author: Jaron Lanier
Publisher: Henry Holt and Company
ISBN: 1250196698
Category : Computers
Languages : en
Pages : 160
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Book Description
AS SEEN IN THE NETFLIX DOCUMENTARY THE SOCIAL DILEMMA A WIRED "ALL-TIME FAVORITE BOOK" A FINANCIAL TIMES BEST BOOK "THE CONSCIENCE OF SILICON VALLEY"- GQ “Profound . . . Lanier shows the tactical value of appealing to the conscience of the individual. In the face of his earnest argument, I felt a piercing shame about my own presence on Facebook. I heeded his plea and deleted my account.” - Franklin Foer, The New York Times Book Review “Mixes prophetic wisdom with a simple practicality . . . Essential reading.” - The New York Times (Summer Reading Preview) You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms. Lanier’s reasons for freeing ourselves from social media’s poisonous grip include its tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people even as we are more “connected” than ever, to rob us of our free will with relentless targeted ads. How can we remain autonomous in a world where we are under continual surveillance and are constantly being prodded by algorithms run by some of the richest corporations in history that have no way of making money other than being paid to manipulate our behavior? How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness, and freedom? Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us toward a richer and fuller way of living and connecting with our world.
