Relationship Marketing in Sports PDF Download
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Author: Andre Buhler
Publisher: Routledge
ISBN: 1136436154
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.
Author: Andre Buhler
Publisher: Routledge
ISBN: 1136436154
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.
Author: Andr̈é Bühler
Publisher:
ISBN:
Category : Relationship marketing
Languages : en
Pages : 198
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Book Description
Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context.
Author: Alain Ferrand
Publisher: Routledge
ISBN: 1134053444
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
Author: Gashaw Abeza
Publisher: World Scientific
ISBN: 9811237670
Category : Business & Economics
Languages : en
Pages : 507
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Book Description
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Author: Alan Seymour
Publisher: Routledge
ISBN: 1351789929
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Author: Alain Ferrand
Publisher: Routledge
ISBN: 1134053452
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.
Author: Regis Mckenna
Publisher: Basic Books
ISBN: 9780201622409
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
Author: Brandi Watkins
Publisher: Rowman & Littlefield
ISBN: 1498540066
Category : Language Arts & Disciplines
Languages : en
Pages : 149
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Book Description
A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help strengthen the fan-team relationship. Findings from this research has implications for the continued scholarly work on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication tool.
Author: Kevin K Byon
Publisher: Taylor & Francis
ISBN: 1000618935
Category : Sports & Recreation
Languages : en
Pages : 384
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Book Description
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Author: Göker GÜLAY
Publisher: Turkuaz Kongre Organizasyonu Fuarcılık Yayıncılık Eğitim Turizm ve Ticaret Limited Şirketi
ISBN: 6256379683
Category : Language Arts & Disciplines
Languages : en
Pages : 99
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Book Description
Welcome to the world of sports marketing, where the intersection of athleticism, business acumen, and digital innovation unfolds. In this book, we embark on an intellectual journey that dissects the intricate domain of sports marketing, navigating through essential basics, exploring the strategic use of social media, and delving into the fascinating realm of advertising in and through sports. Chapter 1 sets the stage by offering the foundational knowledge required to grasp the multifaceted nature of sports marketing. From understanding the institutional view of sport and its demand to distinguishing between marketing in sport and marketing through sport, this section lays the groundwork for our exploration. We examine the relationship between advertising and sports, conceptualize sport as a product in marketing, and delve into the role of athletes as key figures in sports marketing. Along the way, we uncover the power of sports celebrities in marketing communication and explore the intricate world of sports consumers. This section takes a dive into sports venues as advertising media, shedding light on their impact and effectiveness. It also discusses how sport events can be used to connect with target audiences, increase brand awareness and boost sales, as sport events present a significant marketing opportunity for businesses and organizations. It discusses a range of strategies and practices for marketing sport events within the framework of event planning and marketing communications. Advertising in and through sport is another important area of sports marketing since sport offers a powerful platform for advertising. Sport events, athletes and sports teams can be an effective way to reach a wide audience. In this context, the book discusses the basics of advertising in and through sport. Chapter 2 turns our attention to the dynamic realm of social media in sports marketing. In an era where digital connectivity reigns supreme, the strategic use of social media is a game-changer. We scrutinize the risks involved in leveraging social media in sports marketing and delve into strategic approaches. This includes an exploration of academic studies on strategic social media use, the concept of relationship marketing in sports, and the art of sports relationship marketing through social media. Social media is becoming an increasingly important tool for sports marketing. It offers a powerful platform that businesses and organizations can use to connect with their target audiences, increase brand awareness and drive sales. This book aims to provide a comprehensive guide on how social media can be used for sports marketing, covering topics such as developing a social media strategy, content creation and social media analytics. This book is designed to cater to a diverse audience. Scholars in the field of communication and media will find rich insights into the evolving dynamics of sports marketing. Professional marketers will discover practical strategies for harnessing the power of social media in their campaigns, while students passionate about sports marketing and advertising will find a comprehensive foundation for their future endeavors. May this book serve as a beacon of knowledge and inspiration as you navigate the dynamic and thrilling world of sports marketing.
