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Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783
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Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783
Get Book Here
Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Gérard Cliquet
Publisher: John Wiley & Sons
ISBN: 1786305801
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Author: Ochoa Miranda, Marlybell
Publisher: Editorial Universidad del Rosario
ISBN: 958784047X
Category : Technology & Engineering
Languages : es
Pages : 130
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Book Description
Esta obra se estructura en seis líneas y parte de una conceptualización en la temática de los residuos, reconociendo sus definiciones y clasificaciones, enmarcadas en cuatro grandes grupos: residuos sólidos, peligrosos, de atención en salud y otras actividades y de aparatos eléctricos y electrónicos. Propone un concepto de gestión integral de residuos, analiza principios ambientales y sanitarios en la gestión e identifica actores sociales con sus principales roles. Expone, además, el panorama general de la gestión de residuos en Colombia, sus impactos y riesgos asociados, para adentrarse en el marco político y jurídico, resaltando en él las políticas nacionales, el enfoque de la reglamentación y el análisis general de la realidad en su aplicación. A partir de este marco se extraen los instrumentos de planificación más utilizados en Colombia, para concretar acciones de gestión de residuos. Este texto invita a hacer de la gestión integral de residuos una oportunidad para mejorar la realidad ambiental del país y contribuir con su desarrollo sostenible.
