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Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 286
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Book Description
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 286
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Book Description
Author: United States. Congress. House. Interstate and Foreign Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 280
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Book Description
Author: National Cancer Institute
Publisher: Createspace Independent Pub
ISBN: 9781478117902
Category : Medical
Languages : en
Pages : 684
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Book Description
The National Institutes of Health Publication 07-6242, The Role of the Media in Promoting and Reducing Tobacco Use, NCI Tobacco Control Monograph 19, (the 19th of the Tobacco Control Monograph series of the National Cancer Institute (NCI) provides a critical, scientific review and synthesis of current evidence regarding the power of the media both to encourage and discourage tobacco use. The work presented is the most current and comprehensive distillation of the scientific literature on media communications in tobacco promotion and tobacco control. The six main parts of this monograph deal with aspects of media communications relevant to tobacco promotion and tobacco control. Part 1, an overview, frames the rationale for the monograph's organization and presents the key issues and conclusions of the research as a whole and of the individual chapters. This section describes media research theories that guided this assessment of the relationship between media and tobacco use, which can be viewed as a multilevel issue ranging from consumer-level advertising and promotion to stakeholder-level marketing aimed toward retailers, policymakers, and others. Part 2 further explores tobacco marketing—the range of media interventions used by the tobacco industry to promote its products, such as brand advertising and promotion, as well as corporate sponsorship and advertising. This section also evaluates the evidence for the influence of tobacco marketing on smoking behavior and discusses regulatory and constitutional issues related to marketing restrictions. Part 3 explores how both the tobacco control community and the tobacco industry have used news and entertainment media to advocate their positions and how such coverage relates to tobacco use and tobacco policy change. The section also appraises evidence of the influence of tobacco use in movies on youth smoking initiation. Part 4 focuses on tobacco control media interventions and the strategies, themes, and communication designs intended to prevent tobacco use or encourage cessation, including opportunities for new media interventions. This section also synthesizes evidence on the effectiveness of mass media campaigns in reducing smoking. Part 5 discusses tobacco industry efforts to diminish media interventions by the tobacco control community and to use the media to oppose state tobacco control ballot initiatives and referenda. Finally, Part 6 examines possible future directions in the use of media to promote or to control tobacco use and summarizes research needs and opportunities. Key lessons from this volume can inform policymakers as well as scientists and practitioners. Most critical from a policy standpoint is the conclusion, supported by strong evidence, that both exposure to tobacco marketing and depictions of tobacco in movies promote smoking initiation. In the United States in 2005—the same year in which 2.7 million American adolescents aged 12 to 17 used cigarettes in the past month1 and 438,000 Americans died prematurely from diseases caused by tobacco use or secondhand smoke exposure2—the tobacco industry spent $13.5 billion (in 2006 dollars) on cigarette advertising and promotion,3 an average of $37 million per day. The tobacco industry continues to succeed in overcoming partial restrictions on tobacco marketing in the United States, and tobacco marketing remains pervasive and effective in promoting tobacco use. Efforts to curb the depiction of tobacco use in movies have increased in recent years, and the evidence reviewed here indicates that progress in this area could be expected to translate into lower rates of youth smoking initiation in the future. Strong evidence indicates that media campaigns can reduce tobacco use. This volume highlights the complexities of assessing the media's influence on tobacco-related attitudes and behavior. A vast range of research is reviewed.~
Author: Brian K. Landsberg
Publisher: MacMillan Reference Library
ISBN:
Category : Law
Languages : en
Pages : 424
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Book Description
An illustrated encyclopedia of congressional acts from the earliest days of the American republic up through recent years.
Author: Paul Slovic
Publisher: SAGE
ISBN: 9780761923817
Category : Medical
Languages : en
Pages : 396
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Book Description
This book presents a counter-view, based on a survey of several thousand young persons and adults, probing attitudes, beliefs, feelings, and perceptions of risk associated with smoking. The authors agree that young smokers give little or no thought to health risks or the problems of addiction. The survey data contradicts the model of informed, rational choice and underscores the need for aggressive policies to counter tobacco firms' marketing and promotional efforts and to restrict youth access to tobacco.
Author: World Health Organization
Publisher: World Health Organization
ISBN: 9241505184
Category : Law
Languages : en
Pages : 138
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Book Description
This book contains the guidelines adopted by the Conference of the Parties. These seven guidelines cover a wide range of provisions of the WHO Framework Convention on Tobacco Control, such as: the protection of public health policies with respect to tobacco control from commercial and other vested interests of the tobacco industry; protection from exposure to tobacco smoke; packaging and labelling of tobacco products; and tobacco advertising, promotion and sponsorship; and demand reduction measures concerning tobacco dependence and cessation. These guidelines are intended to help Parties to meet their obligations under the respective provisions of the Convention. They reflect the consolidated views of Parties on different aspects of implementation, their experiences and achievements, and the challenges faced. The guidelines also aim to reflect and promote best practices and standards that governments would benefit from in the treaty-implementation process.
Author: Ruth Roemer
Publisher:
ISBN: 9789241561570
Category : Smoking
Languages : en
Pages : 297
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Book Description
Examines the ways in which legislation - whether involving comprehensive national laws or personal litigation against the tobacco industry - is being used to reduce tobacco use & promote the goal of a tobacco-free society. Drawing upon over 250 studies conducted throughout the world, the book concentrates on the many promising new legislative strategies that have developed within a climate of opinion that regards tobacco & sidestream smoke as toxic substances, gives priority to the non-smoker's rights, & rejects the industry's freedom to promote an addictive, lethal product. By describing & analysing recent legislation, the book also provides a heartening account of both the spread of legislation & the reasons for its increased strength & effectiveness. The ten chapters which constitute the core of the book are organized to reflect two main categories of smoking control measures: those leading to changes in the production, manufacture, promotion, & sale of tobacco, & those designed to achieve changes in practice among smokers. Issued at a time when several national governments are making quantum leaps forward in the legislative attack on tobacco use, the book should prove especially useful as both a source of encouragement & a practical guide to action.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 988
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Book Description
Author: United States. Congress. Senate. Committee on Commerce. Consumer Subcommittee
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 208
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Book Description
Considers H.R. 6543, to promote voluntary restraints on cigarette advertising by the tobacco industry, especially broadcast advertising. Includes FTC "Report to Congress Pursuant to the Federal Cigarette Labeling and Advertising Act," June 30, 1969 (p. 5-75).
Author: United States. Congress. Senate. Committee on Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1642
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Book Description
