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Author: Prof. S. K. Baral Prof. S. K. Baral
Publisher:
ISBN:
Category :
Languages : en
Pages : 11
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Book Description
Corporate sector is now moving very quickly in the rural market for setting-up of their retail outlets, distribution channels, private schools and hospitals. These need skilled workforce but trained manpower is not available in rural areas. Some organised rural retail chains have brought people from urban areas but retention rate is very low due to lack of good schools or medical facilities for the employees and families. Where almost seventy percent of Indian are living in rural areas, most of these are “hard to reach” and offer relatively lower business potential. Hence reaching them through the conventional distribution system is a big challenge. These challenges may require new marketing thinking to deal with the issues and to realize vast potential of thus far ignored rural markets. Hindustan Unilever Limited (HUL) to tap this market conceived of Project Shakti. The project begin in year 2001 developed a network of forty five thousand Shakti Entrepreneurs in more than one lakh villages across fifteen states reaching three million homes. The strategy not only played a vital role to penetrate in rural India but also bring to the notice the potential of business opportunity exists in Indian villages. It is the foresight of the company to sense the new business opportunity in rural India and tapped it so beautifully that it became a case study for new comers in the sector. The present paper explores in detail survival and growth of the HUL unique marketing strategy “Shakti Entrepreneur” with passage of time.
Author: Prof. S. K. Baral Prof. S. K. Baral
Publisher:
ISBN:
Category :
Languages : en
Pages : 11
Get Book Here
Book Description
Corporate sector is now moving very quickly in the rural market for setting-up of their retail outlets, distribution channels, private schools and hospitals. These need skilled workforce but trained manpower is not available in rural areas. Some organised rural retail chains have brought people from urban areas but retention rate is very low due to lack of good schools or medical facilities for the employees and families. Where almost seventy percent of Indian are living in rural areas, most of these are “hard to reach” and offer relatively lower business potential. Hence reaching them through the conventional distribution system is a big challenge. These challenges may require new marketing thinking to deal with the issues and to realize vast potential of thus far ignored rural markets. Hindustan Unilever Limited (HUL) to tap this market conceived of Project Shakti. The project begin in year 2001 developed a network of forty five thousand Shakti Entrepreneurs in more than one lakh villages across fifteen states reaching three million homes. The strategy not only played a vital role to penetrate in rural India but also bring to the notice the potential of business opportunity exists in Indian villages. It is the foresight of the company to sense the new business opportunity in rural India and tapped it so beautifully that it became a case study for new comers in the sector. The present paper explores in detail survival and growth of the HUL unique marketing strategy “Shakti Entrepreneur” with passage of time.
Author: Duncan Robert Jenkins
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: C. S. G. Krishnamacharyulu
Publisher: Pearson Education India
ISBN: 9788177589764
Category : Consumer behavior
Languages : en
Pages : 420
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Book Description
Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612
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Book Description
Author: Dr. M. A. Soudatti
Publisher: Lulu.com
ISBN: 035991246X
Category :
Languages : en
Pages : 212
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Book Description
Author: T.P. Gopalaswamy
Publisher: Vikas Publishing House
ISBN: 8125930973
Category : Marketing
Languages : en
Pages : 264
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Book Description
Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Author: Dr.Dilip B. Patil
Publisher: Athrav Publications
ISBN: 9382795855
Category : Industrial management
Languages : en
Pages : 249
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Book Description
Author: Ramkishen Y.
Publisher: Jaico Publishing House
ISBN: 8179920852
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
Author: Awadhesh Kumar Singh
Publisher: New Age International
ISBN: 8122416837
Category : Agriculture
Languages : en
Pages : 11
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Book Description
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Author: Rajagopal
Publisher: Daya Books
ISBN:
Category : Marketing channels
Languages : en
Pages : 152
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Book Description
In developing countries, rural economy is established through the marketing system prevailing in the region. The efforts of the government to promote rural economy through income-generating schemes largely depend on the production and marketing efficiency. It is a complex phenomenon. Indepth understanding of rural marketing for planners and programme implementers, therefore, is a challenging task. This book advocates participatory approach to understanding rural marketing. It present management games in rural marketing for understanding trade channels, market infrastructure, institutional linkages, monitoring and evaluation and marketing of village industries products. This is a first attempt of its kind envisaging a new approach to the concept and issues pertaining to the subject. Contents Chapter 1: Introduction; Chapter 2: Rural Marketing System in India; Chapter 3: Trade Channels; Chapter 4: Planning for Infrastructure; Chapter 5: Planning for Institutional Linkages; Chapter 6: Monitoring and Evaluation in Rural Marketing; Chapter 7: Marketing of Village Industries Products.
